Updated 4 October 2026.
Video production in India at DigiStreet Media costs ₹1,50,000 plus GST for 10 brand videos, ₹2,75,000 for 20, or ₹3,57,000 for 30. AI video starts at ₹75,000 per 30 seconds of finished film, while an AI retainer is ₹2,00,000 a month for 8 to 10 films. A brand video production agency quote should separate the creative idea, production method, deliverables and usage.
The useful starting point: An ad film price makes sense only when duration, versions, people, locations, product work and approval rounds are written beside it.
Start with the finished deliverables
A request for one film can mean one master, five short edits, six aspect ratios, subtitles and several language versions. Count every finished file before discussing shoot days. The list should name duration, frame shape, resolution, captions, voice language and cut-downs. This prevents a single-film estimate becoming a multi-format campaign after the master is approved.
The brand video packs price a repeatable production plan: 10 videos at ₹1,50,000, 20 at ₹2,75,000 and 30 at ₹3,57,000, all plus GST. They work best when several films can share planning, sets, people or edit systems. A one-off ad film with travel, actors or built sets needs a separate scope.
Pre-production buys fewer mistakes
The script is only one part of pre-production. A working plan also needs a treatment, shot list, schedule, prop list, product handling notes, casting decisions, wardrobe, location permissions and an approval date. Each item removes an expensive decision from the shoot day. When the estimate compresses this work into a vague planning line, ask what will actually be delivered before filming starts.
Approval timing changes cost because crews and locations cannot wait indefinitely. Name one client approver and set a response window. If several departments must comment, combine their notes before they reach the production team. Conflicting feedback creates new edits and sometimes reshoots, neither of which belongs inside the original price unless the proposal says so.
Shoot cost follows people, place and control
Crew size should follow the idea. A controlled tabletop product film needs different people from a dialogue scene across several locations. The estimate should list the key crew roles, equipment package, shoot hours, location count and overtime rule. It should also say who handles transport, meals, permits, talent and product movement.
Casting is its own cost line because a performer’s fee and usage rights are different things. A film shown on a brand website may carry a different agreement from a paid national campaign. Put the channels, regions and usage period in writing before casting. The same discipline applies to music, voice and stock footage licences.
DigiStreet video prices at a glance
| Production route | Published price | Best read as |
|---|---|---|
| Brand video pack of 10 | ₹1,50,000 + GST | ₹15,000 per finished video across the pack |
| Brand video pack of 20 | ₹2,75,000 + GST | A larger repeatable production run |
| Brand video pack of 30 | ₹3,57,000 + GST | The lowest pack rate for ongoing output |
| AI video | From ₹75,000 + GST per 30 seconds | A scoped finished film, priced by duration |
| AI monthly retainer | ₹2,00,000 + GST | 8 to 10 films in the agreed monthly plan |
Post-production is where versions multiply
Editing includes more than arranging shots. Picture edit, sound clean-up, music, voice, colour, graphics, subtitles and export checks may all be part of the finish. Ask which of these sit in the estimate. For animation or effects, request a list of shots and the expected treatment so the team is not pricing an unknown number of revisions.
Review rounds should be counted at named stages. Comments on the script, rough cut and final finish are easier to manage than scattered notes on each export. Time-coded feedback helps. Changes to an approved script or shot after filming are scope changes because the team is rebuilding an earlier decision.
AI film pricing uses a different cost base
AI video starts at ₹75,000 per 30 seconds of finished film. The monthly option is ₹2,00,000 for 8 to 10 films. The work still needs a concept, shot plan, prompt direction, selection, continuity checks, edit, sound and approvals. The useful comparison is the finished communication task, not the number of generated clips.
AI can fit product explainers, visual concepts and frequent short-form needs when the treatment suits the method. Live production fits work where a specific person, place, demonstration or documentary moment carries the message. Some briefs use both. The AI video production service page shows the AI route, while UGC video production covers a creator-led option for performance ads.
Usage and distribution belong in the estimate
A video made for paid media should arrive in the shapes and lengths the media plan needs. Ask for vertical, square and wide-screen requirements before the shoot. Safe areas, opening frames and on-screen text must be planned for small screens. Cropping a finished wide film into a vertical slot can remove the product, face or action the ad depends on.
Distribution budget is separate from production. A polished film still needs placement, testing and measurement. The performance marketing service page explains paid campaign management, and the video showcase page gives more published work to inspect. Keep the production invoice and media spend visible as separate lines even when one agency handles both.
How to read a production estimate
Read the estimate in the order work happens: idea, script, preparation, shoot, edit, finish, versions and delivery. Confirm the quantity at each stage. A lump sum with no counts gives you little control when the brief changes. A line-by-line view makes it easier to remove a location, combine a shoot day or reduce versions without damaging the core film.
Then read the rights and cancellation terms. Check talent use, music, stock, project files, postponement, weather and reshoot responsibility. These details rarely appear in the showreel, yet they decide how safely the film can be used after it is delivered. A clear estimate should make the commercial use as understandable as the creative idea.
Budget questions that protect the shoot
Ask for a schedule that includes approvals, product arrival, casting, location lock, shoot, rough cut, sound and final exports. The date of the event or campaign launch should sit beside it. Working backwards exposes late decisions early, especially when a legal review or product shipment must happen before filming.
Confirm what happens to unused ideas and footage. Some agreements cover only the delivered masters; others include selected raw material or project files. Record the format, transfer method, storage period and any extra charge. Raw footage without licences, edit files or clear notes may be less useful than it appears.
Discuss continuity when the plan contains several films. Wardrobe, product condition, packaging, lighting, graphic rules and pronunciation should remain consistent across the set. A small continuity record saves edit time and makes later reshoots easier. It matters most when a pack is produced across several days or locations.
Put accessibility into the delivery list. Captions need correct words and useful timing. On-screen type must be readable on a phone. Important meaning should not rely only on colour or sound. Ask whether a clean caption file, burned-in version and audio description are needed for the channels in the plan.
Request a file list before final payment. It should include master exports, channel versions, captions, thumbnails, licence notes and the approved script. Use a naming system that identifies version and shape. This sounds administrative, but it prevents the media team from running the wrong cut after several rounds of feedback.
Turn the brief into decisions you can verify
Count every export
List duration, shape, language and cut-downs.
Name the approval stages
Script, rough cut and final finish need clear owners.
Write the usage rights
State channels, region and usage period for people and music.
Separate media spend
Production and distribution are different budget lines.
Mahindra EV work makes the question concrete
The Mahindra EV asset is real published client work used on DigiStreet’s brand video page. It gives a buyer something specific to discuss: the role of the product, the visual treatment, the formats produced and the decisions that had to be made before the edit.
A reel is useful when it leads to scope questions. Ask which work was shot, animated or assembled with AI, then ask for the deliverable list behind it. That answer tells you more about price than a broad label such as premium film.
Check the service, cost and evidence pages
- brand video production agency
- Mahindra EV published work
- DigiStreet case studies
- SEO services
- performance marketing services
References
- DigiStreet Media pricing sheet, updated 4 October 2026.
- DigiStreet Media brand video production page, accessed 4 October 2026.
- DigiStreet Media AI video production page, accessed 4 October 2026.
Frequently Asked Questions
How much does video production cost in India?
DigiStreet brand video packs cost ₹1,50,000 for 10, ₹2,75,000 for 20 and ₹3,57,000 for 30, plus GST.
How much does an AI video cost?
AI video starts at ₹75,000 plus GST per 30 seconds of finished film.
What is included in a video quote?
A clear quote names concept, script, preparation, shoot or generation method, edit stages, sound, formats, versions and review rounds.
Are actors and locations included?
Only when the proposal lists them. Talent, location, travel, permissions and usage can each be separate cost lines.
Why do short videos still cost money?
Duration is only one factor. Planning, people, location, product handling, graphics, sound and versions can outweigh the final runtime.
Does the production price include ad spend?
No. Media spend and campaign management should be shown separately from production.
Bring the deliverable list before the mood board
Share the number of films, durations, formats, locations, people and usage channels. We can price a production plan that matches the campaign.
