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Planning, production, publishing and reporting

Social Media Management Services for Brands in India

DigiStreet manages the monthly social media operation for brands that need a reliable flow of approved work. Social Essentials starts at ₹1,00,000 plus GST a month and includes 4 to 6 stock-based videos and 12 creatives. The job covers the calendar, copy, design, video, approvals, publishing and the review that decides what happens next.

Vega, Amity, MyndFin real SEO case-study charts in browser mockups for social media management
The answer first

A managed account needs an operating system, not a folder of posts

₹1,00,000 plus GST a month is the starting price for social media management. Social Essentials includes 4 to 6 stock-based videos and 12 creatives. Social + AI starts at ₹1,25,000 plus GST and includes 6 to 8 videos, 15 creatives and two 30-second AI videos. Social + Production starts at ₹2,00,000 plus GST and includes one shoot day plus in-house UGC.

The retainer is for brands that want one team to turn business priorities into a working monthly channel plan. We agree the role of each platform, plan the stories, create the assets, write the copy, move work through approval, publish it and review the response. Your team supplies current product facts, campaign dates and a decision-maker who can approve work on time.

Good social media management makes the month easier to run. Everyone can see which work is waiting for facts, which post is ready, when a video goes live and what the audience did with it. The calendar is useful because it records decisions, not because it fills every date with content.

social media management market

Three retainers for three production needs

Choose the plan by the amount and type of work the account needs each month. Media spend, creator fees and extra production are scoped separately unless a line in the proposal includes them.

From ₹1,00,000 + GST / monthSocial Essentials

A brand that needs a steady calendar built mainly from approved brand material and stock-supported production.

From ₹1,25,000 + GST / monthSocial + AI

A brand that needs more monthly video and wants two planned AI films inside the content mix.

From ₹2,00,000 + GST / monthSocial + Production

A brand that needs fresh filmed material and people-led content rather than relying on an existing asset bank.

₹1,00,000 plus GST a month is the starting price for social media management. Social Essentials includes 4 to 6 stock-based videos and 12 creatives. Social + AI starts at ₹1,25,000 plus GST and includes 6 to 8 videos, 15 creatives and two 30-second AI videos. Social + Production starts at ₹2,00,000 plus GST and includes one shoot day plus in-house UGC.

The retainer is for brands that want one team to turn business priorities into a working monthly channel plan. We agree the role of each platform, plan the stories, create the assets, write the copy, move work through approval, publish it and review the response. Your team supplies current product facts, campaign dates and a decision-maker who can approve work on time.

Good social media management makes the month easier to run. Everyone can see which work is waiting for facts, which post is ready, when a video goes live and what the audience did with it. The calendar is useful because it records decisions, not because it fills every date with content.

Service options

Three retainers for three production needs

01

Social Essentials

A brand that needs a steady calendar built mainly from approved brand material and stock-supported production.

4 to 6 stock-based videos · 12 creatives · Monthly planning, copy, design, publishing and reporting
02

Social + AI

A brand that needs more monthly video and wants two planned AI films inside the content mix.

6 to 8 videos · 15 creatives · Two 30-second AI videos · Monthly planning, publishing and reporting
03

Social + Production

A brand that needs fresh filmed material and people-led content rather than relying on an existing asset bank.

One shoot day · In-house UGC · Monthly channel planning, production, publishing and reporting
01

The calendar starts with decisions the business has already made

A useful calendar begins with the commercial month. We ask what is launching, which product needs explanation, which sales objection keeps returning and which dates genuinely matter to customers. That gives the team a set of jobs. A festive greeting may still belong in the plan, but it does not replace product education, proof or a clear offer.

Each story receives a format for a reason. A product comparison may need a carousel. A process is easier to understand in a short video. A founder point of view may work as a direct-to-camera clip or a written post. A customer question can become a recurring series. The channel plan records that reasoning so the team can judge the idea after it runs.

The plan also names dependencies. A price post needs an approved number. A product film needs the latest pack shot. A shoot needs people, location and usage rights. Putting those needs beside the publish date stops the agency and client teams from discovering them during final approval.

We keep enough open space for a real event or customer conversation. The objective is a controlled month, not a calendar so crowded that every change breaks it.

02

One brief should survive copy, design and video

Social work loses force when each discipline receives a different version of the idea. Our brief names the audience, the single point, the proof available, the action and the channel. The writer, designer and editor use that same record. Review comments then refer to the agreed point rather than personal taste.

The first frame matters because people decide quickly whether to stay. We write the opening line and plan the visual together. The rest of the asset earns attention by answering the question raised at the start. A short film may need several edits for different placements, but every cut should still make sense without relying on a caption that is hidden below it.

Brand systems help the team move faster. Type, colour, framing, motion, pack placement and recurring layouts can create recognition without making every post look identical. We keep a record of approved patterns and the exceptions that were made for a campaign.

The Social + AI plan includes two 30-second AI videos. The production route is agreed before work starts, including the material provided by the client and the final usage. Social + Production adds a shoot day and in-house UGC, giving the calendar fresh footage and people-led formats to work with.

03

Approval speed changes how much good work reaches the audience

A monthly retainer needs one client owner who can gather internal comments and return a decision. We agree when first drafts arrive, how long the review window stays open and which facts require a specialist. Product, legal and leadership comments can all matter, but they need one route back to the production team.

We label the stage of every asset. A concept waiting for product facts should not look ready for design. A designed post waiting for final copy should not reach scheduling. A published edit should match the approved file. This sounds basic until several departments are working in one calendar and a last-minute offer changes three pieces at once.

Feedback is most useful when it names the business issue. “The offer ends on Friday” gives the team a fact to correct. “Make it pop” does not. We translate recurring comments into updated brand rules, which reduces the same correction appearing in every round.

The account stays responsive without becoming random. New work can enter the month when its priority is clear and the team can see what moves out.

04

The monthly report should change the next brief

A report earns its time when it leads to a decision. We group work by story, format and channel role, then look at the signals that fit that job. A product explainer can be read through viewing and click behaviour. A recruitment post has a different action. A conversation-led series may reveal the words customers use even when it is not the highest-reach item of the month.

We also record what the audience asked. Comments and messages can expose a missing product fact, a delivery concern or a topic that deserves a full article. The social team brings those questions back to the client rather than leaving them inside an inbox.

The review names what continues, what changes and what stops. A strong visual pattern can support another subject. A video with a weak opening can be recut. A theme that attracted the wrong audience can leave the calendar. Paid media can support selected work under a separate media plan and fee.

The next brief carries those decisions. That is how monthly management becomes a working editorial system rather than twelve unrelated calendars.

05

Different teams need different kinds of monthly support

A consumer brand often needs a larger visual bank, product stories and faster handling of seasonal dates. A B2B team may publish less often but need deeper explanation, expert input and a stronger link between social posts, website pages and sales material. An education brand may have admissions, events, academic work and student life competing for the same week.

We plan the mix around the buying and approval cycle. A B2B video can use a factory process, a technical answer or a customer application. A consumer carousel can explain choice, use or care. A services brand can show the people and method behind the work. The account should look like the business it represents.

Vega, Amity and MyndFin show three different visual systems in DigiStreet’s published creative showcases. The real work appears below as unchanged creative pixels, with each client named and linked to its showcase page.

Send the current profiles, brand guide, last month’s calendar and the business priorities for the next quarter. Those four items are enough for a practical first conversation.

Monthly work

What the monthly team actually runs

Channel roles

We decide what each active platform is expected to do, which audience it serves and which content format earns space there.

Monthly story map

Products, campaigns, culture, customer questions and timely moments become a calendar with an owner and an approval date.

Copy and design

Writers and designers work from the same brief, so the caption, first frame, visual hierarchy and action belong to one idea.

Video production

The chosen retainer sets the video volume and production route. Scripts, footage, edits and cut-downs follow the agreed channel use.

Publishing control

Approved assets are scheduled with the correct copy, tags, links and platform format. Changes after approval remain visible to both teams.

Monthly review

We read performance by topic and format, record audience questions and agree the next set of tests with the client team.

Plans and scope

Three retainers for three production needs

Choose the plan by the amount and type of work the account needs each month. Media spend, creator fees and extra production are scoped separately unless a line in the proposal includes them.

Social EssentialsFrom ₹1,00,000 + GST / month

A brand that needs a steady calendar built mainly from approved brand material and stock-supported production.

Get a quote
Social + AIFrom ₹1,25,000 + GST / month

A brand that needs more monthly video and wants two planned AI films inside the content mix.

Get a quote
Social + ProductionFrom ₹2,00,000 + GST / month

A brand that needs fresh filmed material and people-led content rather than relying on an existing asset bank.

Get a quote
How it runs

The first three months build a repeatable publishing rhythm

A new account should become easier to operate each month. The opening cycle documents the brand, sets the approval route and creates enough varied work to learn which stories deserve another round.

01
Week 1

Set channel jobs and access

We review the brand, current profiles, audience, offers, content rights, platform access and the business events already on the calendar.

02
Week 2

Build the first story map

The team turns product priorities and recurring customer questions into content themes, formats and named approval owners.

03
Weeks 3–4

Produce and publish the first cycle

Copy, design and video move through one review board. Approved work is scheduled and community questions are recorded for the next brief.

04
Month 2

Separate strong ideas from busy work

The second calendar gives more room to useful formats and rewrites weak hooks rather than repeating the same layout with new words.

05
Month 3

Plan from evidence

The team compares format, topic, retention, actions and recurring questions, then agrees the next production mix and any paid support.

Questions buyers ask

SEO questions from social media management businesses

₹1,00,000 plus GST a month is the starting price. Social + AI starts at ₹1,25,000 and Social + Production starts at ₹2,00,000 plus GST a month.

Social Essentials includes 4 to 6 stock-based videos and 12 creatives, with the monthly planning, copy, design, publishing and reporting needed to run the agreed channels.

Social + AI includes 6 to 8 videos and 15 creatives, including two 30-second AI videos, from ₹1,25,000 plus GST a month.

Yes. Social + Production starts at ₹2,00,000 plus GST a month and includes one shoot day plus in-house UGC.

Your nominated account owner gives the final approval after collecting comments from product, legal or leadership reviewers inside your business.

Yes. Paid media can be planned alongside the content account, with media spend and performance-management fees shown as separate lines in the proposal.

Bring the next quarter, not a blank brief. Send the current channels, brand guide, last month’s calendar and the business dates already fixed for the next quarter. We will show you which retainer fits the production need and how the first approval cycle should run.

Get a social media quote

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