Annual revenue run rate in under 200 days
OpenAI says ChatGPT Ads passed this mark less than 200 days after launch, with tens of thousands of advertisers.
Source: OpenAI, 31 August 2026Advertise on ChatGPT
We plan, build and run ads inside ChatGPT for Indian and international brands. From 1 to 13 October 2026, three campaigns we run for a commercial electric-vehicle maker earned 210,840 impressions and 3,275 clicks.
Updated 13 October 2026

Live campaign
The client sells electric buses, batteries, charging and fleet software. Its buyers are transport operators and fleet owners, and they ask long, specific questions before they buy: range on Indian routes, depot charging, running cost.
We split the account into three campaigns: the whole electric mobility range, the EV brand, and fleet solutions. Two bid for clicks and one for views, so we can see which message sends people to the site and which only builds recall.
That is $1,184 of media from 1 to 13 October 2026. The awareness campaign drew the lowest click rate, as it should. Both click campaigns held at 1.60%.

| Campaign | Bids for | Impressions | Clicks | CTR |
|---|---|---|---|---|
| Electric mobility ecosystem | Clicks | 84,200 | 1,347 | 1.60% |
| EV brand, market leader message | Views | 72,410 | 1,063 | 1.47% |
| Fleet solutions | Clicks | 54,230 | 865 | 1.60% |
| All three | 210,840 | 3,275 | 1.55% |
What the ad looks like
ChatGPT answers the question first. When the ads system finds a relevant sponsored product or service, a card appears below the answer, labelled Sponsored and set apart from it. Ours carries the brand, a headline, two lines of copy, an image and a link.

Logged-in adults on the Free and Go plans. The ads system reads the current conversation and, depending on the country and the person's settings, their wider ChatGPT activity.
Source: OpenAI, 31 August 2026Plus, Pro, Business, Enterprise and Education subscribers. Anyone under 18, or predicted to be. Conversations about sensitive or regulated topics such as mental health and politics.
Source: exchange4media, 27 August 2026Aggregate numbers such as impressions and clicks. Advertisers get no conversations, chat history, memories or personal details.
Source: Inc42, 27 August 2026The numbers so far
ChatGPT ads launched in the US in February 2026 and reached India in August. Each figure below links to where it was published.
OpenAI says ChatGPT Ads passed this mark less than 200 days after launch, with tens of thousands of advertisers.
Source: OpenAI, 31 August 2026OpenAI says the ad-supported free tier is what keeps ChatGPT open to more than a billion people a week.
Source: OpenAI, 31 August 2026OpenAI's own example: one ecommerce advertiser made three times its spend back across its campaigns in 28 days.
Source: OpenAI, 31 August 2026Self-serve Ads Manager opened to Indian businesses on 4 September 2026, after ads began showing on 27 August.
Source: Inc42, 27 August 2026Dave Dugan, OpenAI's head of global ads solutions, said weekly active users in India have doubled year on year.
Source: exchange4media, 27 August 2026Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan joined on 24 September 2026.
Source: Storyboard18, 24 September 2026Who should advertise
The channel pays when buyers research before they buy, and when one sale is worth a lot.
Fleet buyers and dealers ask about range, running cost and service networks in long conversations. That is the context the ads system reads, and where our live campaign sits.
Few buyers, large orders and months of research. One qualified enquiry can pay for a quarter of media.
OpenAI now lets advertisers use product feeds, and its 3x return example came from an ecommerce brand.
Students and parents compare courses, countries and loans in ChatGPT. We already run lead campaigns for Fund Abroad, an education loan brand.
Choosing software for a business is one of the first decisions OpenAI names when it describes how people use ChatGPT.
Buyers ask about localities, builders and price bands before they visit. We helped Jashn Realty book 500+ units with Google and Meta ads.
Hold off if you cannot trace a lead or sale back to its source, or if your monthly media is under ₹50,000. Outcome bidding learns only from conversions it can see, and a thin budget on a new channel buys data you cannot act on.
How we run it
We set up Ads Manager under your company's name, as we did for the campaign above. OpenAI verifies each advertiser before ads run (MediaPost, 5 May 2026).
We install the OpenAI Pixel and Conversions API and connect them to GA4 and your CRM, so each ChatGPT lead is counted once and traced to its campaign.
We list the questions your buyers ask ChatGPT, stage by stage. Our AEO and GEO team already tracks these prompts for SEO clients, so we start from real wording.
A headline, two lines of copy, an image and a landing page for each theme. Our studio makes the images, and we test two or three cards per campaign.
New accounts start on CPC with a cap. Once conversions flow, we move to outcome-optimised bids. OpenAI says CPC and outcome bidding now run most campaigns.
Impressions, clicks, cost per click, leads and cost per lead, by campaign and by card. Cards that draw clicks but no enquiries get cut.
Paid and earned
OpenAI says advertising does not influence the answers ChatGPT gives. Paying for a card buys the space under the answer. Being named inside the answer is earned, through the content, citations and entity work we call GEO.
Our GEO case studies show what it does. Intex was shown 281K times in Google's AI answers in three months, and one of our commercial vehicle clients is named a leader by ChatGPT. Brands that run both get the mention and the card on the same screen.
| ChatGPT ads | GEO (in the answer) | Google Ads | |
|---|---|---|---|
| Where you appear | A card below the answer, labelled Sponsored | Inside the answer, as a named brand or cited source | Above and below Google results, labelled Sponsored |
| How you pay | CPM, CPC or outcome-optimised bids | A monthly retainer, no media | Mostly per click |
| Who sees it | Logged-in adults on Free and Go plans | Anyone who asks, on any plan | Anyone searching on Google |
| When it starts working | Once the campaign is approved | Over months, as content and citations build | Once the campaign is approved |
| Our fee | 15% of media or ₹50,000, whichever is higher | SEO, AEO and GEO plans from ₹50,000 a month | 15% of media or ₹50,000, whichever is higher |
Our ad work
The ChatGPT card comes out of the same studio that makes our Google, Meta and AI search work.






Run it with
Search and shopping campaigns, run on the same fee rule.
→02Google and Meta ads planned around cost per lead.
→03Getting your brand named inside ChatGPT, Gemini and Google AI answers.
→04Answer-ready pages and FAQs that AI assistants quote.
→05Search, social and video for vehicle makers and dealers.
→06Creator-style videos for ads and landing pages.
→Pricing
Our management fee is the higher of a share of your monthly media or ₹50,000, plus GST. The rate applies to the whole budget and falls as the budget grows. Media spend is separate.
All prices are plus GST. Work out your own number with the performance marketing fee calculator.
Questions
It runs your campaigns in OpenAI's Ads Manager: account setup, Pixel and Conversions API tracking, ad cards, bids, budgets and reporting. We also map the prompts your buyers use, which comes from our AEO and GEO work.
Yes. Ads began showing to Indian users on 27 August 2026, and self-serve Ads Manager opened to Indian businesses on 4 September 2026 (Inc42).
₹725 a day is OpenAI's minimum daily budget in India (Inc42, 27 August 2026). We advise at least ₹50,000 a month of media, so the campaign gathers enough clicks to judge.
The higher of 15% of monthly media or ₹50,000, plus GST. The rate falls to 10% from ₹20 lakh, 8% from ₹50 lakh and 4% from ₹1 crore of media, on the whole budget.
Logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Education users see no ads, and neither does anyone under 18.
No. OpenAI says advertising does not influence ChatGPT's answers, and ads are labelled and kept apart from the answer (OpenAI, 31 August 2026). To be named inside the answer you need GEO.
No. Advertisers get aggregate figures such as impressions and clicks, and no conversations, chat history, memories or personal details (Inc42, 27 August 2026).
By CPM, CPC or outcome-optimised bids. OpenAI added CPC bidding in May 2026 (MediaPost), and CPC and outcome bidding now run most campaigns (OpenAI).
With the OpenAI Pixel and Conversions API, connected to GA4 and your CRM. That shows which campaign and which card produced each lead.
Businesses whose buyers research before they buy: commercial vehicles, industrial and B2B, ecommerce with a product feed, education, software and real estate.
Three campaigns for a commercial electric-vehicle maker earned 210,840 impressions and 3,275 clicks at a 1.55% click-through rate from 1 to 13 October 2026, for $1,184 of media.
Both, if the budget allows. The ad buys the card under the answer from the day it is approved. GEO earns a mention inside the answer and keeps working without media spend.
Yes. ChatGPT ads run in more than 60 countries (Storyboard18, 24 September 2026), including the US and much of Europe, and we bill overseas brands in dollars.
Not always. We point each card at the page that answers the prompt best. If no page does, we build one, and our websites start at ₹1,00,000 plus GST.
Tell us what you sell and your monthly budget. We send back a campaign plan and the fee.
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