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Some call it a curse, some call it a boon, but social media is the fastest-growing trend in the world that has changed our way of living and doing business. Hence, the advent of Social Media Marketing.
Nomophobia is the fear of not being near your mobile phones, well 99% of this can allude to the addictive nature of social media.
Nomophobia is the fear of not being near your mobile phones, well 99% of this can allude to the addictive nature of social media.
And this word defines our obsession to claim our presence. This widespread use makes the medium of Facebook, Twitter, Instagram, Pinterest and LinkedIn an incredible marketing opportunity.
Undeniably, the media has become a tool for creating personalised relationships with the audience, customers and prospects. More than that, it has become a great source of brand recognition with which you can grab eyeballs and get leads, queries, increase sales and drive website traffic.
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An effective social media strategy is volatile in nature. It’s a constant work in progress that change with time and trend. Hence, having a strategy is important to track as to what works best and what not for you and how it will be treated.
A secret to a great marketer is the fact that they leverage tools to boost their productivity. With the right social media tools, you can avoid burnout as it will scale the efforts with ease. Also, never miss a post by its ability to schedule posts ahead of time.
Let’s face it: the world has gone social, and so has the business. If you have doubts, know your screen times, and you will get a reality check. Hence, if you want your business to get in front of people, social media is the millennial way to do it, to remain relevant.
It depends on the client. Every brand is unique, deciding on which platform works best depends on various factors like who is your targeted audience, what products and services do they provide and the goal they wish to achieve. We can guide you through this in details.
Best is to post twice a week. But, at the same time, it varies from platform to platform and brand to brand. You can go regular on Twitter, Facebook and Instagram considering they are favourites. Also, another way to stay top on mind is by utilising stories capability of Facebook and Instagram. They just last for 24 hours and hence gives you the ability to go exclusive and urgent with content without being too excessive on posts.
It’s a matter of paid and organic social media marketing. Ads counts for the former one. If a social media post says “sponsored”, it means your reaction to it is considered a paid one. Posts, shares, comments, likes or messages are an easy way to get organic social media flow. A successful social media marketing strategy is one that includes both factors as a fusion of both ensures a larger reach and follow book.
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