Social media creative
AEM Beauty & Wellness
A cohesive social content system for skincare education, product storytelling and offer-led campaigns.
The beauty and skincare industry is one of the most visually driven, emotionally connected, and rapidly evolving categories in digital marketing. Consumers research ingredients, watch tutorials, follow influencers, and read reviews – all before purchasing. At Digistreet Media, we understand the beauty consumer’s journey deeply and build digital marketing strategies that capture attention, build trust, and convert browsers into loyal brand advocates.
Get a Free Digital Marketing Strategy & Proposal
Whether you are a skincare brand launching in India, a global beauty label expanding into new markets, a wellness brand building its online community, or a professional derma brand seeking qualified leads – we build performance-driven digital campaigns that deliver beautiful results.
Clientele List
Beauty consumers are highly visual. Before they buy, they watch reels, study before-and-afters, and browse aesthetic feeds. Every creative touchpoint must be stunning.
Skincare is personal. Consumers need to trust your ingredients, your brand story, and social proof - from dermatologist recommendations to peer reviews and influencer authenticity.
Instagram, YouTube, and Pinterest drive beauty discovery. TikTok's #BeautyTok has become the most influential platform for new product launches and viral moments.
Modern beauty buyers expect transparency around ingredients, sustainability, cruelty-free claims and brand ethics. We turn those proof points into clear website, marketplace and social content without overclaiming product benefits.
From anti-ageing skincare buyers to K-beauty enthusiasts, acne solution seekers, and luxury fragrance collectors - beauty audiences are highly segmented and require precision targeting.
Beauty is a replenishment category. We build automated retention marketing - email flows, loyalty campaigns, and retargeting - to maximise customer lifetime value.
Our beauty and wellness portfolio spans D2C skincare, hair care, Ayurvedic products and aesthetic clinics. These projects show how we connect brand identity, packaging, ecommerce UX, social media content and offline creative into one consistent customer experience.
Social media creative
A cohesive social content system for skincare education, product storytelling and offer-led campaigns.
Packaging design
A premium packaging direction that gives the natural wellness range a clear and recognisable shelf presence.
Ecommerce website UI
A product-led website experience that brings together ingredient education, discovery and the purchase journey.
Social media branding
A distinct social identity for a beauty range spanning skin, hair and regenerative wellness products.
Product packaging
A unified packaging system applied across serum, moisturiser, shampoo and complementary beauty products.
Beauty website design
A conversion-minded ecommerce interface connecting brand storytelling, product categories and product detail pages.
Clinic social media
Educational and aspirational social creative across aesthetic medicine, skin, hair and body treatments.
Clinic website UI
A service-led website that helps visitors discover treatments, understand the clinic and move towards consultation.
Integrated campaign
The Dr Haror's visual system extended beyond social and web into outdoor advertising and patient-facing collateral, keeping the brand consistent across the full journey.
Planning a beauty or wellness launch?Tell us what you are building and we will recommend the right mix of brand, ecommerce, content and growth services.
Discuss your projectChoose a launch package for a new beauty brand or an ongoing retainer for sustained organic, social and paid growth. Every engagement is scoped around your product range, markets and growth stage.
One-time branding package
₹1,75,000 + GST onwards
Starting fee · one timeOne-time engagement
₹4,00,000 + GST onwards
Starting fee · one timeRetainer Package 1
₹1,50,000 + GST onwards
Starting fee · per monthRetainer Package 2
₹2,50,000 + GST onwards
Starting fee · per monthStarting prices keep the decision simple. The final proposal defines deliverable volumes, timelines, markets and the team required for your brand.
Product range, audience, positioning, claims and priority markets.
Clear monthly or one-time scope, owners, review cycles and timelines.
Specialists across brand, web, search, social, media and production.
Agreed KPIs, learnings and next actions for ongoing retainers.
All prices are starting prices and exclusive of GST. Final scope depends on the number of products, pages, channels, markets and content deliverables. Paid media spend, influencer or model fees, travel, product shipping and third-party technology are excluded unless included in the proposal. Explore our SEO services, social media marketing, performance marketing, ecommerce website development and AI video production.
Digital Marketing Services
Our digital marketing expertise spans multiple industries, including:
Skincare & Derma Brands
Makeup & Colour Cosmetics
Natural & Organic Beauty
Wellness & Nutraceuticals
Hair Care & Scalp Brands
Clinical & Derma Clinics
Luxury & Premium Beauty
Baby & Sensitive Skin Care
Whether you are launching in India or expanding internationally, we tailor the channel mix, creative system and ecommerce journey to your category, market and stage of growth.
How We Work
Building a strong beauty brand starts with understanding the audience, product range and purchase journey. We then connect positioning, content, influencer collaboration and performance insights across the right channels, balancing creative consistency with measurable growth.
Beauty marketing requires a unique blend of aesthetic creative excellence, platform-specific expertise (Instagram, TikTok, Pinterest), influencer relationship management, e-commerce knowledge, and compliance with FSSAI, CDSCO, and ASCI guidelines. A generalist agency often lacks this depth.
Instagram and YouTube are the core platforms for beauty - driving discovery, tutorials, and social proof. TikTok is increasingly powerful for virality and Gen Z audiences. Pinterest drives high-intent beauty buyers. Google Search and Shopping capture ready-to-buy audiences. The right mix depends on your brand, audience, and price point.
We start with a 3-pronged approach: SEO content for organic discovery, micro-influencer seeding for peer trust and UGC, and targeted Meta ads to reach your ideal customer profile. This combination builds awareness, credibility, and conversions simultaneously from day one.
DigiStreet's one-time beauty packages start at ₹1,75,000 + GST for logo design, brand guidelines, five packaging designs and packaging communication, or ₹4,00,000 + GST for a broader brand launch covering branding, packaging and an ecommerce website. Ongoing retainers start at ₹1,50,000 + GST per month for SEO, social media optimisation, website management and performance marketing, or ₹2,50,000 + GST per month when product shoots, photography and AI video production are included. Paid media spend, influencer or model fees, travel and third-party technology are quoted separately.
Beauty SEO focuses on three key areas: product page optimisation (ingredient keywords, skin concern targeting, category pages), content marketing (ingredient guides, 'best for' articles, skin type blogs), and local SEO for clinics and salons. Together, these attract high-intent organic traffic that converts.
The most effective skincare content combines education with aspiration - ingredient explainers ('Why Hyaluronic Acid Works'), skin concern guides ('How to Treat Hyperpigmentation'), routine recommendations, before-and-after showcases, and dermatologist-endorsed content. We build content that ranks on Google and resonates on social.
Yes - YouTube is the second-largest search engine and the primary platform where consumers research skincare routines, product reviews, and treatment options. Long-form tutorials, dermatologist Q&As, and product deep-dives on YouTube build lasting brand authority and drive sustained search traffic.
We evaluate influencers across six criteria: audience demographics, engagement rate, content quality and aesthetic fit, past brand collaborations, follower authenticity, and audience skin type or concern relevance. We prioritise authentic fit over follower count - a 50K micro-influencer in skincare often outperforms a 1M lifestyle creator.
Macro influencers (500K+ followers) deliver wide reach and brand awareness - ideal for launches and mass visibility. Micro-influencers (10K to 100K) deliver higher engagement rates, niche audience trust, and authentic recommendations - better for conversion and community building. We typically recommend a blended strategy.
Absolutely - dermatologist creators and skin science communicators on Instagram and YouTube are among the most trusted voices in the beauty industry. We have executed effective influencer campaigns for clinical brands including Dr. Haror's Wellness and UKS Derma, with measurable increases in qualified inquiries and brand authority.
We track influencer ROI through unique promo codes, UTM-tracked links, platform-native analytics (story swipe-ups, link clicks), post-campaign website traffic spikes, sales lift analysis, and UGC volume generated. Every influencer campaign includes a post-campaign performance report.
The most effective approach combines your own D2C website (for margins and data ownership), marketplace presence on Nykaa, Amazon, and Myntra (for discovery volume), and aggressive performance marketing on Google Shopping and Meta to drive traffic to both. We manage all three channels cohesively.
Well-optimised beauty campaigns typically achieve 3x to 6x ROAS on Meta and Google Shopping for established brands. New brands may see 1.5x to 2.5x initially while building pixel data and audience. Our beauty e-commerce clients average 4.8x ROAS across managed accounts.
Beauty advertising has specific restrictions - particularly for before-and-after images on Meta, medical claims on Google, and weight loss or anti-ageing claims. We craft compliant ad copy and creatives that effectively communicate product benefits while staying within platform policies - avoiding disapprovals and account flags.
Yes - we serve both B2C beauty product brands (Vega Beauty, Repechage, JB Skincare) and B2C clinical skincare providers (Dr. Haror's Wellness, UKS Derma). Each requires a distinct strategy, and we have proven playbooks for both models.
Paid campaigns typically show results within 2 to 4 weeks. Influencer campaigns generate awareness and UGC within the first campaign cycle. SEO and content results build over 3 to 6 months. We set realistic timelines per channel and share progress through monthly performance reports.
Book a free brand consultation at digistreetmedia.com. Our beauty marketing specialist will review your brand, audience, and goals - and present a customised digital strategy with channel recommendations, budget guidance, and expected outcomes. No lock-in contracts for your first engagement.
Get In Touch
From skincare startups to global beauty labels – we help you build visibility, drive sales, and create loyal brand advocates.
Let’s walk the DigiStreet together!
4.9 / 5
“With our growing presence across diverse domains, an effective digital presence and communication strategy is imperative. We are sure that DigiStreet Media, with its creative skillset and proven digital expertise, will play a pivotal role in elevating JBM Group’s online brand experience, thereby, expanding global brand reach.”
Mr. Dushyant Sharma
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4.8 / 5
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Mr. Amar Wadhwa
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5.0 / 5
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5.0 / 5
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Marketing Head, Voting Portals, USA
4.9 / 5
“We met Kavish during the lockdown, when Cyboard School was still an idea: to build India's first online school. His team helped turn that idea into a market-ready brand through website design, SEO, social media, UGC content and the many day-to-day requirements of launching something new.”
Rajat
Founder & Managing Director, Cyboard School
4.9 / 5
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Anupam Pandey
Owner & Marketing Director, Asian Hospital, Faridabad
Awarded Digital Marketing Agency
Over 100
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