Social fuels Paid
Best-performing organic content becomes paid creative. Lower CAC, higher engagement, real testing volume — without the legacy production cost.
The most-demanded agency package for brands that want both — organic brand-building and paid-media performance, delivered by one accountable team. Social fuels paid. Paid amplifies social. Together they compound.
Most brands run social and performance through different agencies. The result: misaligned messaging, duplicated creative, broken funnels, lost ROI. The combo fixes all of it.
Best-performing organic content becomes paid creative. Lower CAC, higher engagement, real testing volume — without the legacy production cost.
Paid media doesn’t just chase conversions — it builds the brand. Combined teams ensure every paid impression compounds your social equity, not just clicks.
One strategy, one creative pod, one reporting dashboard. Social, paid and content move in lock-step instead of fighting for the same brand voice.
A complete service stack across both pillars — no nickel-and-diming, no scope creep, no hand-offs to other agencies.
When social and performance work together, the numbers compound. Here are some of the brands we run both for — under one combined retainer.
One bundled retainer covering both pillars, with full transparency on the individual line items underneath.
Onwards. One bundled retainer covering Social Media Management + Performance Marketing. Media spend & creative production billed separately.
Strategy, content production, scheduling, community management & monthly analytics. Scales with platform count & post volume.
Whichever is higher. For media budgets up to ₹10L/mo. Larger spends or international markets — custom proposal.
Bundle both for ₹1.25 L/mo onwards — instead of paying separately and managing two agencies
Media spend (Meta, Google, LinkedIn) paid directly to platforms. Creative & brand video production billed on actuals.
Everything across both pillars under one accountable team: social media strategy & daily management (content calendar, reels, statics, community management, influencer marketing) and performance marketing (Meta Ads, Google Ads, LinkedIn Ads, retargeting, landing-page optimisation, pixel/CAPI tracking, weekly performance dashboards). Plus shared strategy, shared creative pod, single reporting dashboard.
Three big reasons: (1) Social content fuels paid creative — best-performing organic posts become ad creative, lowering CAC. (2) Paid amplifies brand — every paid impression also builds social equity, not just clicks. (3) Zero hand-off friction — one strategy, one creative pod, one dashboard, instead of two agencies fighting over brand voice and credit.
Our combined retainer for the social + performance combo starts at INR 1,25,000 + GST/month — covering both pillars under one bundle. As standalone services: Social Media Management starts at INR 85,000 + GST/month, and Performance Marketing fee is 15% of monthly media spend or INR 50,000 + GST/month (whichever is higher). Media spend (Meta, Google, LinkedIn) is paid directly to platforms — we never mark it up. Creative & brand video production is billed on actuals.
Category leaders we run the full social + performance combo for include Mahindra, MG (Morris Garages), Garnier, Vega, JBM Group, SKF India, Jakson and many more — across automotive, beauty, lifestyle, B2B and industrial.
Yes — many clients start with one and expand when they see the synergy. But the combo discount (10% off both + 50% off creative) only applies if both are signed at the start. Adding later means standard pricing on the second service.
Social: Instagram, Meta (Facebook), LinkedIn, X (Twitter), YouTube, TikTok — whichever fits your brand & audience. Performance: Meta Ads (Instagram + Facebook + Audience Network), Google Ads (Search, Performance Max, Shopping, YouTube, Display), LinkedIn Ads, programmatic via DSPs, and Bing/Microsoft Ads where relevant.
Typical combo onboarding: week 1 — brand audit, strategy workshop, content calendar; week 2 — creative production starts, ad accounts & tracking setup; week 3 — first social posts live + first paid campaigns in learning phase; week 4 onward — full velocity on both pillars with weekly reporting.
Yes — same in-house creative pod produces both. Reels for organic become ad creative for paid. BGC brand videos starting at ₹15,000/video (10-video min). Statics, motion, UGC-style content, landing pages — all from one team. No outsourcing, no third-party briefs to manage.
One combined dashboard with cross-channel attribution. Social: reach, engagement, follower growth, branded search lift. Paid: CPL, CAC, ROAS, revenue attributed via pixel + GA4 + server-side CAPI. The combo lets us show how social activity drives down paid CAC and how paid drives up organic engagement — numbers separate agencies can’t see.
13+ years of brand storytelling + paid media expertise, an in-house creative + media-buying pod, proven track record with category leaders like Mahindra, MG, Garnier, Vega, JBM, and a transparent dashboard-led process. We don’t split your brand across silos — one team, one strategy, one accountable partner for both pillars.
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