Social fuels Paid
Best-performing organic content becomes paid creative. Lower CAC, higher engagement, real testing volume — without the legacy production cost.
The most-demanded agency package for brands that want both — organic brand-building and paid-media performance, delivered by one accountable team. Social fuels paid. Paid amplifies social. Together they compound.
Most brands run social and performance through different agencies. The result: misaligned messaging, duplicated creative, broken funnels, lost ROI. The combo fixes all of it.
Best-performing organic content becomes paid creative. Lower CAC, higher engagement, real testing volume — without the legacy production cost.
Paid media doesn’t just chase conversions — it builds the brand. Combined teams ensure every paid impression compounds your social equity, not just clicks.
One strategy, one creative pod, one reporting dashboard. Social, paid and content move in lock-step instead of fighting for the same brand voice.
A complete service stack across both pillars — no nickel-and-diming, no scope creep, no hand-offs to other agencies.
When social and performance work together, the numbers compound. Here are some of the brands we run both for — under one combined retainer.
A glance at brand handles where we run social-media-and-performance day-to-day — from beauty (Vega) to beverages (Godfather Beer) to real-estate (Jashn) to education (Amity Online) to industrial (Action Aire). Click any card to open the live page on Instagram.
All performance numbers shown are rolling 30-day metrics from each brand’s Instagram Insights dashboard. Click any card to see the live profile and recent posts.
One bundled retainer covering both pillars, with full transparency on the individual line items underneath. International clients pay in USD.
$1,600+ USD/mo for international clients ₹1.35 L + GST/mo for India billing
Onwards. One bundled retainer covering Social Media Management + Performance Marketing. Media spend & creative production billed separately.
$1,200+ USD/mo (international) ₹1,00,000 + GST/mo (India)
Strategy, content production, scheduling, community management & monthly analytics. Scales with platform count & post volume.
$600+ USD or 10% of monthly spend (international) ₹50,000 + GST or 10% of monthly spend (India)
Whichever is higher. 10% of monthly media spend for budgets up to ₹10L (~$12K USD). Larger spends — custom proposal.
Bundle both for ₹1.35 L/mo onwards — instead of paying separately and managing two agencies Bundle both for $1,600/mo onwards — instead of paying separately and managing two agencies
Media spend (Meta, Google, LinkedIn) paid directly to platforms. Creative & brand video production billed on actuals.
International clients: billed in USD via bank wire or Stripe — no GST applicable. India clients: billed in INR + 18% GST.
Everything across both pillars under one accountable team: social media strategy & daily management (content calendar, reels, statics, community management, influencer marketing) and performance marketing (Meta Ads, Google Ads, LinkedIn Ads, retargeting, landing-page optimisation, pixel/CAPI tracking, weekly performance dashboards). Plus shared strategy, shared creative pod, single reporting dashboard.
Three big reasons: (1) Social content fuels paid creative — best-performing organic posts become ad creative, lowering CAC. (2) Paid amplifies brand — every paid impression also builds social equity, not just clicks. (3) Zero hand-off friction — one strategy, one creative pod, one dashboard, instead of two agencies fighting over brand voice and credit.
Our combined retainer for the social + performance combo starts at INR 1,35,000 + GST/month (or ~$1,600 USD/month for international clients) — covering both pillars under one bundle. As standalone services: Social Media Management starts at INR 1,00,000 + GST/month (~$1,200 USD/month), and Performance Marketing fee is 10% of monthly media spend or INR 50,000 + GST/month (~$600 USD/month) — whichever is higher. Media spend (Meta, Google, LinkedIn) is paid directly to platforms — we never mark it up. Creative & brand video production is billed on actuals.
Yes — we work with brands in the US, UK, UAE, Singapore, Canada and Australia. International clients are billed in USD via bank wire or Stripe, with no GST applicable. Indicative pricing: Combo from $1,600/month, Social Media Management from $1,200/month, Performance/Ad Management at 10% of media spend or $600/month (whichever is higher). All ad spend goes directly to the ad platforms in your billing currency — we don’t touch your media budget. We’ve run campaigns for global brands including Metso (Finland), DreamFolks lounges worldwide, and other multinational accounts.
Category leaders we run the full social + performance combo for include Mahindra, MG (Morris Garages), Garnier, Vega, JBM Group, SKF India, Jakson, Jashn Realty, Amity Online, Dr. Basu Eye Care, Godfather Beer, Action Aire and many more — across automotive, beauty, lifestyle, B2B, real estate, education, healthcare and industrial.
Yes — many clients start with one and expand when they see the synergy. But the combo retainer (INR 1,35,000 + GST/mo or ~$1,600 USD/mo) only applies if both are signed at the start. Adding later means standard standalone pricing on the second service: INR 1,00,000 + GST (~$1,200) for Social Media or 10% / INR 50,000 + GST (~$600) for Performance.
Social: Instagram, Meta (Facebook), LinkedIn, X (Twitter), YouTube, TikTok — whichever fits your brand & audience. Performance: Meta Ads (Instagram + Facebook + Audience Network), Google Ads (Search, Performance Max, Shopping, YouTube, Display), LinkedIn Ads, programmatic via DSPs, and Bing/Microsoft Ads where relevant. For international clients we also handle TikTok Ads, Snapchat and platform-specific channels in your region.
Typical combo onboarding: week 1 — brand audit, strategy workshop, content calendar; week 2 — creative production starts, ad accounts & tracking setup; week 3 — first social posts live + first paid campaigns in learning phase; week 4 onward — full velocity on both pillars with weekly reporting.
Yes — same in-house creative pod produces both. Reels for organic become ad creative for paid. BGC brand videos starting at INR 15,000/video (~$180 USD/video) with a 10-video minimum. Statics, motion, UGC-style content, landing pages — all from one team. No outsourcing, no third-party briefs to manage.
One combined dashboard with cross-channel attribution. Social: reach, engagement, follower growth, branded search lift. Paid: CPL, CAC, ROAS, revenue attributed via pixel + GA4 + server-side CAPI. The combo lets us show how social activity drives down paid CAC and how paid drives up organic engagement — numbers separate agencies can’t see.
The minimum fee covers: full-funnel campaign strategy, account setup (Meta Business Manager, Google Ads, GA4, pixel + CAPI), audience research and segmentation, monthly creative briefs to our in-house pod, weekly campaign optimisation (bid, budget, creative, audience), conversion tracking, A/B testing, weekly + monthly performance dashboards, and a dedicated account manager. It applies up to INR 5,00,000 (~$6,000 USD) of monthly media spend — beyond that, 10% of media spend kicks in.
13+ years of brand storytelling + paid media expertise, an in-house creative + media-buying pod, proven track record with category leaders like Mahindra, MG, Garnier, Vega, JBM, Metso, Jashn Realty, Amity Online, and a transparent dashboard-led process. We don’t split your brand across silos — one team, one strategy, one accountable partner for both pillars. Plus we work seamlessly with both India (INR + GST) and international (USD) billing.
Walk the digital talk with DigiStreet Media — your trusted partner for Social Media & Performance Marketing Agency. From strategy to execution, our award-winning team delivers results that move the needle for your brand.
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