Digital marketing for manufacturers
Engineers search by part, grade and standard. Procurement searches by supplier and capacity. We build the pages, campaigns and AI-search presence that put your products in both searches, and route the visit to an RFQ your sales team can price.
The short answer
We get industrial manufacturers found by the engineers, buyers and distributors who search for a specific part, grade or process, and we turn those visits into RFQs. The work is specification-led SEO, a website built around your catalogue, LinkedIn and Google Ads aimed at named roles, and AEO and GEO so ChatGPT and Google's AI answers name you. SEO starts at ₹50,000 plus GST a month for up to 30 keywords. The same method grew SKF's organic traffic 565% in a year and lifted Jakson's contact-us goal completions 574% in eight months.
Most manufacturer websites were written for the people who already know the company. Buyers who do not know you yet arrive through a search for a product code, a conformance standard or an application, and they leave when the page reads like a brochure. Our job is to give each of those searches a page that answers it.
Indian manufacturing in numbers
The latest government figures show a manufacturing base that added more than 14 lakh workers in a year. More plants means more suppliers competing for the same RFQ, and more of that competition now starts on Google.
Up from 2.60 lakh a year earlier. Tamil Nadu has the most (41,221), then Gujarat (33,084) and Maharashtra (27,379). Every one of them is a possible buyer, supplier or competitor in someone's search results.
Source: MoSPI, Annual Survey of Industries 2024-25, 30 Sep 2026GVA grew 9.59% over 2023-24. Basic metals, motor vehicles, chemicals, pharmaceuticals and food products together made more than 45% of it.
Source: MoSPI, Annual Survey of Industries 2024-25, 30 Sep 2026Employment rose 7.19% in a year and emoluments rose 12.08%. Five states, Tamil Nadu, Maharashtra, Gujarat, Uttar Pradesh and Haryana, hold about 56% of it.
Source: MoSPI, Annual Survey of Industries 2024-25, 30 Sep 2026Capital goods grew 16.9% and electrical equipment 30.9% year on year. Manufacturing grew 8% or more for three months in a row, so buyers are placing orders and searching for suppliers now.
Source: MoSPI, Quick Estimates of IIP, August 2026, 28 Sep 2026Our work for manufacturers
Bearings, gensets, cables, printers, tiles and transformers. The products have nothing in common. The buyers do: they know the category better than any marketer, and they want the specification before they want a sales call.
For Action Aire's industrial fans we filmed on a factory floor, not in a studio, with a presenter explaining why a plant needs the product. B2B buyers trust what they can see running. A one-minute video like this works as a Reel, a LinkedIn post, a YouTube ad and a sales email attachment.
We shoot these as UGC video packs: 10 videos for ₹90,000 excluding GST, at our Noida office, a studio or your plant.
What we run for manufacturers
A manufacturer rarely needs all six on day one. Most start with SEO and the website, because every other channel sends traffic to those pages and they keep working after a campaign ends.
One indexable page per product family, grade or standard, written in the terms engineers type. This is how Prem Cables earns 97.4% of its sessions from organic search. See B2B SEO services
Product hierarchy, datasheet downloads, application pages and an RFQ form that asks for quantity, standard and delivery location. B2B sites start at ₹1,75,000 plus GST. See manufacturer website design
Reach plant heads, maintenance managers and procurement leads at the companies on your target list, with a datasheet or case study as the offer rather than a sales pitch. See LinkedIn ads
Bid on the product codes and "manufacturer" and "supplier" searches that convert, and keep spend off broad terms students and job seekers type. See performance marketing
Procurement teams now ask ChatGPT and Google for supplier shortlists. We make your capacity, certifications and applications quotable, and we track how often you are named. See generative engine optimisation
Presenter-led UGC and brand films shot on your floor, cut for LinkedIn, YouTube, trade-show screens and sales decks. See brand video production
How industrial buyers search
A single RFQ often passes through an engineer, a buyer and a plant head before it reaches your sales team. Each of them types something different, and each needs a different page to land on.
| Who is searching | What they type | What your page has to show |
|---|---|---|
| Design engineer | A grade, a standard number, a tolerance or a product code, often with "datasheet" or "PDF" | The full specification as text, the standards it meets, drawings and a datasheet download without a form |
| Procurement manager | "manufacturer", "supplier" or "exporter" plus the product and a city or country | Capacity, plants, certifications, lead times, export markets and an RFQ form that takes quantities |
| Plant head or maintenance lead | The problem: a failure, a replacement part, energy cost, downtime | Application pages that start with the problem, a case study from a similar plant, a service contact |
| Distributor or dealer | "dealership", "distributor" or "channel partner" plus the brand or category | A partner page with territories, margins on request, product training and a current price-list route |
| EPC contractor or consultant | Approved vendor lists, project references and compliance documents | Project references by sector, pre-qualification documents and the name of a technical contact |
| AI assistant user | "Which companies make X in India" typed into ChatGPT or Google | Plain, quotable facts on your site: what you make, capacity, certifications, where you supply |
The engineer row is where most manufacturer sites lose. A PDF catalogue is invisible to most searches, so the grade or standard an engineer types never matches a page. We wrote up the method in SEO for manufacturers: why specification pages beat brochure websites.
Prices
Our prices are published. A single-plant manufacturer with one product line usually starts on Starter. Growth suits most catalogues with several product families or an export market.
Every SEO tier includes AEO and GEO visibility monitoring. All prices are plus GST. Overseas clients can be billed in INR or USD at the conversion rate fixed in the agreement. Work out a budget with the digital marketing cost calculator or read the SEO cost guide.
How the first quarter runs
Industrial SEO usually takes two to three quarters to build real organic volume, because each page needs technical substance. Specification pages age slowly, so the traffic they earn keeps coming for years.
We list every product family, grade and application, and match each to the searches buyers already make. You get the page map before any writing starts.
Your existing pages that sit on page two get the specification detail and internal links they are missing. This is the fastest traffic you will see.
New pages go live in batches, each checked by your technical team before it is published. Datasheets move out of PDFs and into the page.
Google Ads on part searches and LinkedIn ads to target accounts start once the landing pages exist. We begin tracking AI answer mentions.
A monthly report with clicks, rankings, RFQs by product family and what we will build next, read with your sales head.
Related
For equipment makers, metal producers and suppliers to mines and plants.
02For specialty and bulk chemical makers selling to formulators and plants.
03Dealer networks, architects and contractors.
04OEMs, component makers and dealers.
05Our wider B2B programme for service and technology firms.
06Local visibility up 27% month on month across 11 Indian states.
07How JBM came to be named in ChatGPT and Google AI answers.
Questions
SEO starts at ₹50,000 plus GST a month for up to 30 keywords, and Growth is ₹75,000 for up to 50. Google Ads and LinkedIn ads management is the higher of 15% of monthly media or ₹50,000 plus GST. A B2B website starts at ₹1,75,000 plus GST.
Map your catalogue to the searches buyers make, then fix the pages that already rank on page two. New product and application pages come next, and paid campaigns start once there are landing pages worth sending traffic to.
Search brings most of them, because engineers and buyers look up parts and suppliers on Google. LinkedIn ads reach named roles at target accounts, and Google Ads captures high-intent product searches. For Jakson, rebuilding search around its business verticals lifted contact-us goal completions 574% in eight months.
Usually two to three quarters before organic volume builds, longer than in consumer categories, because each page needs technical detail and often an engineer's review. Pages that already rank on page two can move within weeks.
Yes. Every SEO tier includes AEO and GEO monitoring, and we make your capacity, certifications and applications quotable on your own pages. JBM Group was shown 237K times in Google's AI answers in three months.
Yes. SKF is a Swedish bearings group, and many of our industrial clients sell abroad. We build pages for each export market and can bill overseas clients in INR or USD at the rate fixed in the agreement.
Sources
A free audit of your site against the parts, grades and applications buyers search for, with the first ten pages we would build.
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