Building a visual presence can hugely complement your marketing
From what Instagram was back in 2010 to what it is now, it’s an epic transformation. Like any other social media
filled with selfies, pets, and pictures of food, it has transcended into a full-on marketing channel.
With dozens of new tools for driving business like advanced analytics, posts, stories, and IGTVs with immense people usage,
Instagram has become eye candy in social media marketing for all businesses. Not just a platform to show your interests,
it has become a platform for your brand visibility, reliability, and credibility among prospects.
Instagram users are more engaged than the average social media user. It offers a dramatic reach for brands.
Want to go ahead? Know the platform, the audience inside and out, content preference, post, and story strategy, and learn how to track metrics and KPIs.
Instagram produces higher engagement rates for businesses compared to both Twitter and Facebook.
Use a business account instead
A business account gives you access to features you can’t use with a personal account, including insights, ads, and CTAs to count a few.
Know your goal
The platform is filled with a plethora of tools for a marketer to choose from. But, to make effective use of it, you need to know your goal, objective, and audience to build. Know your motive! Whether you want to create an online presence for your business, increase brand awareness, get new leads, establish your brand as an industry leader, or sell products directly from the app. It all starts with motive and strategizing on the same!
Whether it is about age, state, or country, a little preliminary research can help in figuring out whom you can best reach when you are thinking about how to market on Instagram.
Make your bio in 150 words intriguing and informative for the scroller to stay on your page, supported by the correct profile picture. Make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
Visual content marketing
A visual medium, make sure your post content has simply got to look great and engaging. A crisp, clear, easy-to-read, and eye-catching content is always engaging. Your brand voice is just as important as your brand look. Like your visuals, it should be consistent across posts with fine captions.
Hashtags increase your visibility and discoverability. With leverage to use up to 30 hashtags, Instagram has given all possibility to explore, but make sure you don’t spam people and do wise judgment with counts.
- We don’t make your image spammy for users. From engaging content to thoughtful planning of posts and stories, we keep our game top-notch.
- We give your brand an image on social media that resonates with people through strategizing, planning, and knowledge./li>
- Posting quality content is great, but if you ignore comments and never interact with any other profiles, you’ll have a lonely existence on the network. We save your back here.
Why DigiStreet Media for your Instagram Marketing?
From using stories, posts, or Live, we know it all. Today, digital activism has given rise to a new style of content that focuses on sharing information and educating communities through brand voice. Now, businesses are finding their own voices in the movement, and we at DigiStreet can be your catalyst. Between stories, lives, carousels, and more, the visual media platform is constantly introducing new ways for users to explore content creation, and we, with our prolific copywriters and visualizers, make this experience for your customers unique.
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Why Instagram for your business?
Catering to 500 million daily active users, Instagram has huge potential for marketers. Wherein, the potential lies in user behaviour than the numbers. Social media plays an important role in sales and brand credibility. It has proven to influence purchase decisions more often now as people see your Instagram presence as the window to your brand voice. It takes the right mix of content, not a sale pitch.
What makes you successful on Instagram?
Success lies in clear vision and strategy, consistent frequency, familiarity with your audience, and clear visual style. When combined, these ingredients can deliver huge results for your business.
How to optimize your Instagram profile?
Make sure you utilize 150 words of bio to your fullest. Use correct display pictures, descriptions, and links to drive traffic to the homepage, and this link can also be a key way to drive traffic from Instagram to campaign-specific landing pages or individual pieces of content.