Company page, executive presence and LinkedIn Ads built for buying committees — not follower counts
Every account we run is measured on pipeline influenced, not impressions served.
250+
Brands served since 2013
10+ Yrs
Longest running B2B retainer — Metso
13+ yrs
B2B marketing in India and Europe
4.8/5
Rated by 250+ clients
#What We Offer
LinkedIn is the only channel where your entire buying committee is reachable by name — the procurement head, the plant manager, the CFO who signs off. It is also the channel where B2B brands most often post quarterly award photos and wonder why nothing happens.
The mechanics are different from consumer social and most agencies never adjust. A ₹350 lead does not exist here; LinkedIn CPLs in Indian B2B typically run ten to thirty times that, and the metric that matters is not lead cost but whether the account entered a pipeline at all. We run LinkedIn for industrial and B2B brands — Metso, SKF, JBM Group, Jakson, Sudhir Power, Kobelco — where a single closed deal justifies a year of media spend and the sales cycle runs eighteen months.
What actually moves the number is unglamorous. Company pages that answer the questions a procurement team asks before they will take a call. Executives posting under their own names, because a plant head follows people rather than logos. Sponsored content aimed at named accounts instead of a job-title filter. And lead forms that route into a CRM the same day, because a LinkedIn lead left sitting for a week is a lead your competitor already called.
Channel Reality
Sponsored content, document ads, message ads and lead gen forms — structured around matched audiences and named account lists rather than broad job-title targeting. On budgets this expensive, wasted impressions are the whole problem. Every campaign carries an agreed KPI before spend starts.
Buyers follow people. We build posting programmes for founders, sales heads and technical leads — ghostwritten where needed, always in their own voice — plus an employee amplification layer that puts company content in front of networks you cannot buy access to.
Lead gen forms wired into your CRM with same-day routing, LinkedIn Insight Tag and conversion tracking configured properly, and reporting that traces an account from first impression through to opportunity. Without this, LinkedIn spend is unmeasurable and it is usually the first budget cut.
Channel Reality
Four parts of the channel. Four different realities. Four different jobs in the buying cycle.
01
Reality
Your page is a due-diligence document, not a noticeboard.
Procurement checks it, and shortlisted vendors get compared on it. A page whose last post is a 2024 Diwali graphic answers a question you did not want asked — and the About section decides whether anyone scrolls further.
Best for
Positioning
Capability content
Plant & product storytelling
02
Reality
On budgets this expensive, wasted impressions are the whole problem.
Sponsored content, document ads, message ads and lead gen forms — built around named accounts rather than broad job-title targeting.
Best for
Matched audiences
Named account lists
Agreed KPI before spend
03
Reality
Buyers follow people, not logos.
Posting programmes for founders, sales heads and technical leads — ghostwritten where needed, always in their own voice — plus amplification into networks you cannot buy access to.
Best for
Founders & sales heads
Technical leads
Employee amplification
04
Reality
Without this, LinkedIn spend is unmeasurable — and it is usually the first budget cut.
Lead gen forms wired into your CRM, Insight Tag and conversion tracking configured properly, and reporting that traces an account from first impression to opportunity.
Best for
Same-day CRM routing
Insight Tag & tracking
Pipeline reporting
01
02
Ads send people to a company page and a few executive profiles that either build confidence or destroy it. We audit both first. Paying to send a procurement lead to a page whose last post is two years old is worse than not advertising at all.
03
Capability documents, technical explainers, plant and project stories, case evidence. Built to be forwarded internally — because in B2B the person who finds you is almost never the person who signs.
04
Lead count flatters LinkedIn and tells you nothing. We report qualified accounts, opportunities influenced and cost per opportunity — reviewed monthly with your sales team in the room.
B2B and industrial brands where the buying committee sits on LinkedIn —
alongside long-running programmes for Metso and SKF.
Solar, green energy, distributed energy and infrastructure under one group — four distinct B2B audiences, each with its own specifier and its own procurement route.
Digital programme for the Indian arm of the Japanese manufacturer, where a purchase decision runs through dealers, fleet owners and a head office in another country.
The manufacturer formerly known as Shriram Pistons — an OEM supplier where the audience spans procurement teams, export partners and the investor community at once.
Positioning for a critical-minerals company, structured so investors and partners can verify licences and operations before they ever make contact.
Corporate card and expense management sold to finance teams — a category where the evaluator, the approver and the eventual user are three different people.
Published case studies where available. Campaign-level LinkedIn metrics are shared under NDA on request.
Every engagement includes ICP and account research, page and executive profile audit, campaign setup, tracking configuration, weekly optimisation and an always-on dashboard. Media spend is paid directly to LinkedIn and creative production is billed on actuals. Ad account, Insight Tag, matched audiences and creative files stay in your name.
LinkedIn enforces a minimum of roughly ₹800–1,000 per day per campaign, so a meaningful test needs ₹1.5–2L in monthly media across two or three campaigns. Below that there is not enough data to optimise against, and we will tell you so before you commit.
Clientele List
Named account lists and buying-committee mapping, agreed before spend
Company page and executive profiles audited before any campaign goes live
Content built to be forwarded internally, not just liked
Lead gen forms routed into your CRM the same day
Reporting on opportunities influenced, not lead count
Full ownership of ad account, Insight Tag, audiences and creative — in your name
Reasons to Work With Us
Most agencies pitching LinkedIn learned it on consumer social and carried the habits across. They optimise for engagement rate on a channel where a post with forty views can be the one that opens a ₹4 crore account, because the right forty people saw it.
Our B2B work is the longest-standing part of this agency. Metso for over ten years. SKF, JBM, Jakson, Sudhir Power, Kobelco, Prem Cables. We have run marketing for brands whose customers are plant heads and procurement committees, through the entire cycle from technical enquiry to tender to order — including across the Europe–India corridor, where a German or Finnish head office signs off on an Indian operation’s vendor.
That means we understand the parts of B2B that consumer agencies find inconvenient. That a lead can take eighteen months to close. That the person who fills the form is not the person with budget. That your sales team, not your dashboard, is the real judge of whether a channel is working.
Ad management is 10% of monthly media spend or ₹50,000 + GST, whichever is higher, applicable up to ₹10,00,000 monthly media budget. Page management starts at ₹1,00,000 + GST per month, and the combined page-plus-ads retainer starts at ₹1,35,000 + GST. International clients are billed in USD from $1,600 per month with no GST. Media spend is paid directly to LinkedIn — we never mark it up — and creative production is billed on actuals.
You are paying for precision. LinkedIn lets you reach a named account's procurement head; Meta does not. Indian B2B CPLs on LinkedIn typically run ₹800–3,000 depending on seniority and sector. The right comparison is not cost per lead but cost per opportunity, and on that measure LinkedIn frequently wins for considered B2B purchases.
LinkedIn's own floor is around ₹800–1,000 per day per campaign, so a genuine test needs ₹1.5–2L monthly media across two or three campaigns. Below that you cannot gather enough data to optimise, and we would rather say so than take the retainer.
Either, though we recommend both. Ads send people to your page, and a neglected page undoes the impression the ad created. If you only want ads, we will still audit the page first and tell you what needs fixing.
Yes. Executive and employee advocacy is part of the Page + Ads tier. We ghostwrite in each person's own voice, with approval before anything publishes. In B2B this consistently outperforms company-page content, because buyers follow people rather than logos.
Leading indicators monthly — qualified accounts reached, engagement from target roles, meetings booked. Lagging indicators quarterly — opportunities influenced and cost per opportunity, using Insight Tag plus CRM data. We agree which indicators count before the campaign starts.
Yes. Matched audiences let us upload a named account list and reach decision-makers inside those companies. For B2B with a defined addressable market, this outperforms job-title targeting by a wide margin — and it is what most agencies skip.
Manufacturing and industrial, automotive and EV, energy and power, construction and infrastructure, B2B services, finance and fintech, education, and healthcare technology.
Yes. Our B2B work spans India, Europe and the Middle East, including the Europe–India corridor where a European head office is evaluating an Indian operation. Multi-currency budgets and timezone-friendly reporting.
Social Media Marketing covers every platform as one programme. This page covers LinkedIn specifically — the right choice when your buyers are businesses, your sales cycle runs in quarters rather than days, and a purchase involves more than one signature.
Get In Touch
Let’s talk! Book a free strategy call and get a custom digital marketing plan tailored to your goals. No fluff, no jargon—just clear steps to grow your business online.
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