Campaign architecture
Objective, audience, region, message, action, channel and publishing window fixed before outreach.
DigiStreet manages influencer programmes from audience and creator research through contracting, briefing, content review, publishing and evidence collection. The aim is not to fill a spreadsheet with follower counts. It is to choose people whose audience, subject, location and way of speaking fit the campaign, then give every deliverable a clear message and action. The real campaign films below include work for Mahindra, Axis Bank and Pigeon.
An influencer marketing agency plans the audience, selects and checks creators, negotiates commercials, contracts deliverables, prepares briefs, manages products and schedules, reviews drafts, collects publishing evidence and reports the campaign against its declared objective. It also records usage and exclusivity so the brand knows what it has bought.
At DigiStreet, creator fees are separate from the agency fee. A nano creator typically costs ₹10,000 to ₹15,000 per deliverable, a micro creator ₹30,000 to ₹1,00,000, and a macro or celebrity creator ₹1,00,000 to ₹25,00,000. The agency fee is ₹75,000 or 10% of managed media, whichever is higher.
The work is organised around the buyer question, the production or search source, and the action that follows.
Objective, audience, region, message, action, channel and publishing window fixed before outreach.
Account review, fit notes, commercials, availability and recommendation in one decision sheet.
Deliverables, review rounds, usage, exclusivity, whitelisting, schedule and payment recorded.
A campaign can introduce a product, explain a habit, document a visit, support a seasonal offer or give paid media fresh creator material. Those jobs need different voices. We write the objective, audience, geography, category context, key message, action and publication window before contacting creators.
The brief also states the evidence that can be used. Product features, prices, offer dates, locations and regulated statements come from a brand-approved source. That record helps creators speak naturally without inventing facts, and it makes content review faster because every reviewer is checking against the same information.
The first pass considers topic, language, city, audience signals, recent brand work, production quality, comment pattern and the fit between the creator’s normal posts and the proposed idea. A high follower count cannot repair a mismatch between the person and the category. Smaller communities can be more useful when the brief needs a specific profession, hobby or place.
The shortlist records public account links, format, commercial quote, availability, expected deliverable and selection reason. Where platform or creator data is available, it can be reviewed for audience fit and abnormal patterns. The final choice stays tied to the campaign purpose rather than an unsupported promise about sales.
An over-written script turns a recognisable creator into a presenter reading corporate copy. A loose brief can lose the product point. We use structured talking points, required facts, visible actions, prohibited claims and a clear ending, while leaving room for the creator’s usual phrasing and pacing.
Some campaigns need exact scripts, especially when an offer, financial product or health statement has little room for improvisation. Others work better with a scene and message outline. The review route is agreed before recording so the client knows whether it is approving a script, a rough cut or both.
The agreement records the post type, duration, platform, caption, tags, link, publication date, revision rounds, usage, exclusivity, whitelisting, deletion period and payment conditions. If the brand wants to run the creator’s film as an ad, that use needs a stated term and territory.
Product dispatch, travel, venue access and cancellation rules also belong in the schedule. A clear record protects the creator as well as the brand. It reduces rushed negotiation when the film is already approved and the launch date is close.
Navratri, Diwali and year-end campaigns compete for creator availability, studio time and brand approvals. A useful window begins eight to ten weeks before the key date with roster and commercial confirmation. Concepts and scripts follow while products and locations are still easy to arrange.
Six to eight weeks before publication, the brief should be stable enough for production. Later bookings can still run, but the available roster narrows and costs may rise. The campaign calendar should include review time and a fallback plan for illness, shipping delays or a location problem.
Every creator moves through outreach, negotiation, contract, product dispatch, script, shoot, review, publication and reporting. A tracker shows who owns the next action and which date is at risk. Links to approved files and live posts remain attached to the creator record.
One client approver consolidates brand comments. Sending separate messages from legal, product and social teams can force contradictory edits and missed deadlines. DigiStreet coordinates the route, but the brand’s response time remains part of the production schedule.
Delivery reporting confirms posts, dates, links, views or other available platform figures and contracted obligations. Outcome reporting depends on the campaign: tagged traffic, code use, qualified responses, assisted sales evidence or content that can be reused. These measures should be selected before the roster is booked.
Screenshots and exports are stored with the report because platform figures can change. The analysis compares creators and formats on like-for-like terms where possible. It does not turn reach into revenue without a valid connection between the exposure and the business event.
A brand may choose to place media behind approved creator content from its own account or through an agreed creator handle. That decision affects usage, whitelisting and the production of alternate openings or end frames. Media budget and management remain separate from influencer creator fees.
The paid team should receive clean files, post IDs where relevant, usage dates and a clear note about what can be edited. Performance feedback can inform the next creator brief, but it should not erase the creator’s voice by turning every film into the same ad template.
This service page explains DigiStreet’s continuing agency work: strategy, roster, commercials, contracts, content operations and reporting. The separate Influence page can carry festival-led ideas and seasonal campaign entry points. Keeping those roles distinct helps a buyer choose the right conversation.
A brand planning a year-round ambassador, launch or category programme belongs here. A team searching for a specific festive activation can move to the seasonal campaign page. Both routes can use the same real portfolio without duplicating every paragraph or confusing the search intent.
After the campaign, the team records which creator relationships were clear, which production conditions caused delays, which messages produced useful audience response and which assets the brand may reuse. Those notes are more valuable than a leaderboard based only on views.
The next plan can retain dependable creators, test new audience pockets and adjust the content mix. It can also set aside ideas that require better product evidence or a different season. The debrief becomes an operating record, not a victory slide.
Talking points or scripts, visible product actions and consolidated client approval managed through production.
Product movement, dates, tags, links, evidence and live-post checks coordinated creator by creator.
Contracted delivery and selected outcome signals reviewed separately, with reusable learnings stored.
Creator prices vary by person, platform, content, rights, exclusivity and timing. These published ranges are per deliverable. The campaign proposal shows creator fees and DigiStreet’s agency fee as separate lines.
Scoped to the published service package.
Get a quoteScoped to the published service package.
Get a quoteScoped to the published service package.
Get a quoteScoped to the published service package.
Get a quoteEach stage creates a record the next person can use, from selection reasoning to publication evidence.
We agree the audience, message, formats, geography, timing, action, evidence and approval owner.
Creators are researched, contacted and compared on fit, commercial terms, rights and availability.
Briefs, products, scripts or outlines, shoots and consolidated revisions move through the tracker.
Live links, platform evidence, agreed outcome signals and lessons are collected in the closing report.
MahindraA real electric SUV launch film from DigiStreet’s published influencer portfolio.
View the published work →Axis BankA travel-card campaign film preserved from the 51-film portfolio.
View the published work →
PigeonA baby-care routine film shown with its original poster and published video.
View the published work →Share the audience, product, publication window, regions, channels and action you want the content to support. DigiStreet will translate them into a roster brief, identify the information creators must show, price the creator and agency lines separately, and set an approval calendar that the launch can survive. The recommendation may combine several creator sizes rather than concentrate the budget in one account. It will also state whether the brand is buying posts, reusable content, paid rights or a mix, because those are different commercial decisions. The result is a campaign plan the marketing, legal and finance teams can review before outreach turns into commitments.
Six native campaign samples and ten client posters remain part of the full rebuild. They sit beside the newer fee model, planning system and published proof so the campaign scope and finished work can be reviewed together.
Creator selection begins with the audience, category, language, location, format and action the campaign needs. Recent posts show whether a creator can explain the product naturally and keep the required detail visible. Audience quality, engagement context, brand fit, production consistency and previous paid partnerships are recorded before outreach.
A mixed roster can give each tier a different job. Nano and micro creators can cover specific communities and demonstrations. Macro or celebrity talent can carry reach and recognition. The plan states the deliverable, review route, posting window, usage, exclusivity and measurement method for every group.
The brief explains the campaign idea, product truth, mandatory wording, visual moments, tags, links and submission date. It also protects the creator’s natural voice by separating required facts from suggested language. Reference films show the pace or demonstration expected while leaving room for the creator’s established format.
Draft review checks claims, product use, brand visibility, captions, music rights and the closing action. Feedback names the exact line or frame that needs attention. That keeps approval focused and helps a large roster move through the same standard without making every film sound identical.
Posting and paid usage are written as separate rights. The brand can identify strong creator work, secure the agreed term and use it in paid social or owned channels. Media teams receive the clean file, post link, creator details, usage window and variant notes needed to set up the campaign correctly.
Reporting separates creator delivery, organic reach, engagement, link actions and paid-media outcomes. Codes, links, platform signals and sales feedback can support the review when they are available. The next roster and brief follow that evidence, giving the programme a clear record of what to repeat, adjust or test.
Creator fees commonly range from ₹10,000 to ₹15,000 for nano talent, ₹30,000 to ₹1,00,000 for micro talent, and ₹1,00,000 to ₹25,00,000 for macro or celebrity talent per deliverable.
Creator fees and other campaign costs remain separate.
Eight to ten weeks is a useful starting window for roster and commercials, followed by briefing and production. Late bookings face a smaller available roster.
Yes, when the creator agreement includes the required paid usage or whitelisting terms, duration and territory. Media spend is separate.
DigiStreet reviews category, audience, language, location, recent work, content style, commercial terms and fit with the campaign’s specific job.
UGC production buys content for agreed brand use; influencer marketing also buys access to a creator’s audience through publication on their account.
Creators are shortlisted against category fit, audience, location, language, content quality, engagement context, past partnerships and the deliverable required by the brief. Manual review confirms the final roster.
The channel follows the audience and content format. Instagram, YouTube, LinkedIn and other relevant platforms can be included when the brief, creator behaviour and measurement route support them.
The report can cover delivered posts, views, reach, engagement, link actions, codes, paid amplification and sales feedback available to the brand. Each metric keeps its definition and source.
Yes. The published portfolio includes Mahindra campaign work. Automotive briefs can cover launches, features, ownership questions and showroom actions with creators suited to the format.
Yes. The live campaign library includes Vega work across styling, festive and product-led formats. The plan matches creator skill, demonstration detail and usage to the product.
Yes. The roster can be organised by region and language when the brand supplies the market priority, approved source material and review owners needed for each version.
Usage is written into the creator agreement. The scope states owned channels, paid media, duration, territory, raw files, whitelisting and exclusivity required by the brand.
The timeline follows roster size, contracting, product dispatch, briefing, creator production, review, revisions and posting windows. Named approval owners keep each stage moving.
For fashion and apparel labels, see digital marketing for fashion brands, where creator films sit alongside UGC and Shopping ads.
4.9 / 5
“With our growing presence across diverse domains, an effective digital presence and communication strategy is imperative. We are sure that DigiStreet Media, with its creative skillset and proven digital expertise, will play a pivotal role in elevating JBM Group’s online brand experience, thereby, expanding global brand reach.”
Mr. Dushyant Sharma
Group Head, Marketing Communications & Branding, JBM Group
4.8 / 5
“In an era where digital presence is crucial, we are thrilled to entrust DigiStreet Media with our digital and creative mandate. Their proven track record and innovative approach align with our objectives, and we believe this partnership will elevate our brand in the digital realm.”
Ms. Charu Goswami
Head of Corporate Communications, SLCM
5.0 / 5
“We had this idea in our minds to associate Sirca with homes. This brand communication DigiStreet came up with has really stood strong from that point of view. I also think that this communication has enough scalability to play many stories and has the ability to connect it to both our consumers and key stakeholders.”
Mr. Apoorv Agarwal
Joint Managing Director, Sirca Paints
4.9 / 5
“An ever-energetic team with the true essence of timelines & technology as well as in-depth knowledge – this is what I can say for team DigiStreet. The swiftness and efficiency with which DigiStreet has completed the project well on time is truly commendable. Omaxe’s relation with DigiStreet has further strengthened with this project!”
Mr. Deepak Rawat
Product Head – Marketing, Omaxe Group
4.9 / 5
“We are happy that we are on the cutting edge with our new website and have synergised our entire web experience – social media handles, Amazon store etc. with the website.”
Mr. Amar Wadhwa
Marketing Consultant, Halonix
5.0 / 5
“What intrigued and excited me about DigiStreet is the amount of research and perspective the agency team provided us with. Along with brand communication and marketing outlook, the team has also stepped up with setting up online marketplaces, redesigning product packaging, web development, and social media.”
Mr. Samarth Gupta
Director, Farmer Fresh
5.0 / 5
“Over the last five years, Kavish Arora and the team at DigiStreet Media have become an extended part of our marketing team at Voting Portals. From a simple email design to SEO, website design, digital campaigns and video production, they have consistently stepped in and delivered.”
Don Gonzales
Marketing Head, Voting Portals, USA
4.9 / 5
“We met Kavish during the lockdown, when Cyboard School was still an idea: to build India's first online school. His team helped turn that idea into a market-ready brand through website design, SEO, social media, UGC content and the many day-to-day requirements of launching something new.”
Rajat
Founder & Managing Director, Cyboard School
4.9 / 5
“Kavish and his team worked with us for more than four years across social media, SEO and performance marketing. Their strategic and consistent support strengthened our brand presence and helped us reach international patients from Africa and the Middle East.”
Anupam Pandey
Owner & Marketing Director, Asian Hospital, Faridabad
Awarded Digital Marketing Agency
Over 100
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