Start with the channel that fits the buying decision. Add another only when the first budget, creative and measurement can carry it.
PPC management starts at ₹50,000 plus GST a month. We charge the higher of that minimum or 15% of monthly media, on top of the media itself. The rate on the whole budget becomes 10% at ₹10,00,000 of monthly media and 8% at ₹20,00,000. The accounts and billing stay with your business.
This page is for a buyer deciding how Google, Meta and LinkedIn should share one paid-media plan. PPC is wider than paid search. It can include Search, Shopping, Display, YouTube, Meta campaigns and LinkedIn campaigns. That does not mean a new account should launch on every channel. If the available media is ₹1,00,000, putting it into four small tests often teaches less than one properly measured campaign.
The higher of 15% of monthly media spend or ₹50,000 plus GST a month. The rate applies to the whole media budget: 15% below ₹10,00,000, 10% from ₹10,00,000 and 8% from ₹20,00,000. The fee is charged on top of the media. Media is paid directly by the client through client-owned platform accounts. Creative, production and landing pages are not included in the management fee.
The base monthly fee when 15% of combined managed media falls below ₹50,000.
The full-budget rate after the managed cross-channel media reaches ₹10,00,000.
The full-budget rate for larger search, shopping or social media plans.
| Channel | When it earns a place | What must be ready | First report to read |
|---|---|---|---|
| Google Search | People already search for the product, service or problem | A clear offer, a relevant landing page and reliable conversion tracking | Search terms and cost per qualified result |
| Google Shopping | A retailer has accurate product data and demand for named products or categories | Merchant Center, feed fields, current stock, price and store pages | Product-level spend, orders and margin |
| Meta | The offer can be shown visually or explained before a person searches | A supply of images or videos, an audience idea and a page or lead form | Creative response, qualified leads or contribution after orders |
| The buyer can be described through company, role, seniority or professional interest | A B2B offer, proof and a follow-up plan for fewer, more expensive enquiries | Lead quality by audience and pipeline stage | |
| Display and video | The brief needs remarketing, education or measured reach beyond active search | Suitable creative, exclusions, audience rules and a defined next action | Assisted response, frequency and downstream action |
| Monthly media spend | Rate on the whole budget | Management fee | Fee as a share of media |
|---|---|---|---|
| ₹1,00,000 | 15% is ₹15,000, so the minimum applies | ₹50,000 | 50% |
| ₹3,33,333 | 15% | ₹50,000 | 15% |
| ₹5,00,000 | 15% | ₹75,000 | 15% |
| ₹10,00,000 | 10% | ₹1,00,000 | 10% |
| ₹20,00,000 | 8% | ₹1,60,000 | 8% |
These figures are copied from the live DigiStreet performance marketing cost guide. They are fee arithmetic, not campaign results. Every fee is plus GST.
The first channel gets enough room to produce evidence. Another channel is added only when the business case and measurement are ready.
We review access, billing ownership, past media, business goals, conversion events, creative and sales feedback. The first channel is selected from that evidence.
Campaigns are built or corrected, tracking is checked, exclusions are set and approved creative is placed. New production or landing pages follow their own approved scope.
Search terms, audience segments, creative response and qualified outcomes are reviewed. Budget moves only after the reason is recorded.
We keep, cut or revise current campaigns and decide whether the evidence supports a second channel.
The account should begin with the number the business can act on. A lead business may use cost per qualified lead. A retailer may use contribution after media rather than platform revenue alone. An app may need a completed action after install. The platform event used for bidding and the business result used for judgement can be different, but both need names.
We ask sales or ecommerce teams for the information they already have. That can be a lead status, an order report, cancellations, returns or margin bands. If a business cannot return any outcome, the first scope includes a simpler feedback method. It does not pretend that a form fill is the final result.
Each platform has its own attribution view. We keep those reports because they help with campaign decisions, then compare them with analytics and confirmed business outcomes. A cross-channel total that adds every platform conversion together can count the same person more than once.
Google Search gets the first look when people already express the need in words. It is useful for a defined service, urgent local requirement or B2B category with visible query demand. The campaign still needs negatives, a matched page and a sales feedback loop. High intent does not make every search useful.
Shopping fits a retailer with clean product data and working store pages. Meta fits an offer that needs demonstration, a visual hook or repeated creative tests. LinkedIn fits a B2B brief where company and professional information matter enough to justify the cost. Display and video can support remarketing or education, but they need a stated job rather than leftover budget.
A channel can be correct and still be too early. Meta without enough creative goes stale. Shopping with poor product data gives the system bad inputs. LinkedIn without a valuable B2B offer produces expensive curiosity. Search without a page that answers the query sends paid visitors back to the results.
DigiStreet suggests ₹50,000 to ₹1,00,000 a month of media as a practical floor. At the bottom of that range, the management fee can equal the media, which is why the arithmetic is shown plainly. A business should decide whether an agency team is sensible at that ratio before signing.
We do not use a fixed percentage split across Google, Meta and LinkedIn for every client. Search volume, audience size, price, sales cycle, product margin and available creative all change the answer. The first month should give one channel enough media to produce useful evidence. The second channel is added because the evidence points there, not because a template contains three columns.
If the brief already has stable campaigns and a larger budget, the plan can keep more than one channel live. Even then, every channel gets its own job. Search may capture active demand while Meta develops demand and LinkedIn reaches named business audiences. The report should not hide their different costs and lead quality inside one average.
The management fee covers planning, campaign setup, media buying, audience and query work, budget control, tracking review and reporting. It does not include a continuing supply of statics, motion, UGC-style videos, product photography or landing pages. Those are quoted on actual requirements.
That separation protects both sides. A client with a capable in-house studio can use it. A client that needs production can see exactly what it costs. The media team still writes the brief and reports which concepts, hooks and formats deserve another version.
Our UGC service prices 20 videos at ₹1,60,000, which is ₹8,000 each, excluding GST. That figure is useful when a paid-social plan needs a bank of creator-style ads, but the PPC fee remains separate.
A weekly media review checks spend, delivery, search terms, audiences, creative response and tracking. The monthly report compares the agreed business result across channels. We do not choose the winner only by cost per click or raw cost per lead.
The live DigiStreet performance page contains a reporting example where paid social shows a cheaper raw lead and Search shows a cheaper qualified lead. Those numbers are labelled as simulated data, not a client account. The lesson is still useful: channel choice should follow qualified outcomes, and every illustration must be labelled before it is used as proof.
Sales feedback can arrive through a CRM integration or a simple status file, depending on the access and scope. The method is agreed before reporting begins.
If the brief is only Google Search, Shopping, Display or YouTube, use our Google Ads agency page. It goes deeper into account ownership, Search structure, Merchant Center and the Google campaign types. This PPC page stays wider because the choice between Google, Meta and LinkedIn is part of the job.
The two services use the same published fee rule. We link them once so a buyer can choose by scope rather than reading two pages that repeat the same paragraphs.
The plan should show why a channel is funded, which result judges it and who returns the sales or order evidence.
People already search for the product, service or problem A clear offer, a relevant landing page and reliable conversion tracking Search terms and cost per qualified result
A retailer has accurate product data and demand for named products or categories Merchant Center, feed fields, current stock, price and store pages Product-level spend, orders and margin
The offer can be shown visually or explained before a person searches A supply of images or videos, an audience idea and a page or lead form Creative response, qualified leads or contribution after orders
The buyer can be described through company, role, seniority or professional interest A B2B offer, proof and a follow-up plan for fewer, more expensive enquiries Lead quality by audience and pipeline stage
These results come from DigiStreet pages that name the source.
The case study reports ₹3,13,838 of Meta media and 1,838 leads. The qualified-lead ratio rose from 5% to 15%, and cost per qualified lead fell 67%.
Read the evidence →
One live-account ad was rebuilt around a 48-hour promise.
Read the evidence →
The live performance page reports about ₹40 lakh of media, more than 15% of leads qualifying and 2% of qualified leads buying or leasing.
Read the evidence →The short answer comes first in every response.
Our fee is the higher of 15% of monthly media or ₹50,000 plus GST a month. It becomes 10% on the whole media budget from ₹10,00,000 and 8% from ₹20,00,000.
We manage Google Ads, Meta Ads and LinkedIn Ads, with Display, YouTube and other paid channels used when they fit the brief. A new plan does not need every channel at once.
Begin with Google when people already search for the offer, and consider Meta when the offer needs visual explanation or demand creation. The final choice also depends on creative, media and measurement.
No. Media is paid separately through accounts your business owns, and DigiStreet’s management fee is billed on top.
No. Campaign copy and media setup are included, but new statics, video production and landing pages are quoted separately according to the requirement.
No. We manage the agreed work and report the results, but auction costs, the offer, creative, the page and sales follow-up all affect the outcome.
We will tell you which channel should get the first test, what has to be fixed before launch and whether the management fee makes sense at your media level.
Awarded Digital Marketing Agency
Over 100
reviews
