Organise course discovery, proof and admission actions around the decision each learner is trying to make.
SEO starts at ₹50,000 plus GST a month for up to 30 keywords, including AEO and GEO visibility monitoring. Education institutions need a page map that separates course choice, eligibility, outcomes, fees, location, format and admission timing because those questions do not belong on one programme page.
Search captures declared study intent. Social and video can introduce the institution earlier, while counsellor and remarketing flows can answer the next concern. The measurement plan should keep enquiries, applications and completed admissions as separate stages.
DigiStreet Media delivers from Noida, Delhi NCR. The opening scope records programmes, intakes, student groups, campus or online coverage, claim sources, approval owners and the admission actions already in use.
The Ministry of Education’s AISHE 2021-22 release recorded 4.33 crore students in higher education, including 2.07 crore women. That scale contains many different programme, location, format and career decisions. Institution pages should therefore answer a defined learner question instead of repeating one admissions message everywhere.
AISHE 2021-22 recorded 4.33 crore higher-education enrolments. Programme discovery pages need enough structure to distinguish subject, level, format, location and intake without forcing every learner through one generic admissions page.
The same release recorded 2.07 crore women enrolled. Audience work should use the institution’s actual programme and student evidence, then test messages without turning a national figure into a claim about one campus.
The official dataset is organised by institutions, programmes and learner categories. A useful website should make programme facts, eligibility, study mode and admission steps easy to check before asking for contact details.
Enrolment is different from enquiry or application. Education reporting should define each stage, assign an owner and connect campaign data with the admissions system where access and consent allow it.
For education marketing, students, parents, working professionals, counsellors and institutional partners enter at different points. Each channel needs one destination and one useful action rather than a shared campaign promise.
SEO pages answer programme, eligibility, career and study-mode questions. Social creative can introduce a subject or campus, then send the learner to a page that continues the same topic.
The education marketing plan records the audience, destination, source owner and measurable action for this stage before production begins.
Programme pages, faculty information, facilities, accreditation material and student evidence help a learner compare. Facts need approved sources and dates where the information changes by intake.
Admission steps, documents, deadlines and counselling routes should be easy to find. Paid search works best when the page matches the programme and the conversion event is defined.
CRM and counsellor feedback show whether an enquiry is reachable, eligible and interested. Marketing can then judge lead quality by programme and source rather than raw form volume.
Remarketing, email and webinars can answer remaining questions on format, fees, campus life or outcomes using material the institution has approved. Frequency and consent rules stay visible in the plan.
These are the published starting points for education marketing. The proposal names the pages, production work, measurement and approval responsibilities attached to the fee.
| SEO tier | Monthly price | Capacity | Action |
|---|---|---|---|
| Starter | ₹50,000 + GST / month | Up to 30 keywords | Choose Starter |
| Growth | ₹75,000 + GST / month | Up to 50 keywords | Choose Growth |
| Scale | ₹1,25,000 + GST / month | Up to 80 keywords | Choose Scale |
| Resource-based | ₹2,00,000 + GST / month | Two dedicated specialists | Choose Resource-based |
Starter can support one programme group; Growth and Scale give larger institutions room for several schools, locations, formats and intake-led content. Every tier includes AEO and GEO visibility monitoring. Ecommerce SEO stays ₹75,000 plus GST a month.
For education marketing, performance marketing is the higher of 15% of monthly media or ₹50,000 plus GST. The whole-budget rate is 15% below ₹20,00,000, 10% from ₹20,00,000, 8% from ₹50,00,000 and 4% from ₹1,00,00,000. A sensible media floor is ₹50,000 to ₹1,00,000 a month.
A education marketing website starts at ₹1,00,000. The confirmed pages, content, documents, integrations and measurement work determine the written scope.
The first education marketing review maps programmes, audiences and admission stages, then names the decision owner, source material, destination and conversion action for each priority. Access, measurement and approval gaps are recorded before pages or campaigns enter production.
The education marketing team ships work from the map: approved academic and campus material. Each asset moves through content, design, technical and measurement checks with its evidence attached. Review comments stay with the item that needs a decision.
The second month reads query, campaign and counsellor feedback without merging different stages into one score. Search visibility, page use, campaign response and sales feedback are discussed separately, then converted into a specific repair, expansion or test.
By month three, education marketing work has the next intake’s owned content queue. The next queue uses delivered pages, approved proof, observed questions and conversion-stage evidence, with an owner and acceptance note on every item.
The early education marketing goal is an operating system the team can inspect: owned destinations, approved sources, defined actions and a production queue connected to buyer questions.
Priority courses have a destination for discovery, comparison or application. Programme facts and actions are placed where the learner expects them.
The education marketing review keeps this outcome connected to a source, owner and next action, so it can be checked again in the following month.
Eligibility, accreditation, fees, outcomes and dates use approved sources. Updates move through an identified reviewer before a campaign or page changes.
Enquiry, counselling, application and admission are measured separately. The institution can discuss quality by programme and source without calling every record a student.
Campaign assets link to the right programme and intake information. The next creative set uses counsellor questions and page behaviour rather than a repeated generic admission theme.
SEO starts at ₹50,000 plus GST monthly for up to 30 keywords. Website projects start at ₹1,00,000, and paid-media management uses the published fee rule above the media budget. The education marketing scope keeps this answer attached to the relevant page, owner and review note.
Yes, when every programme has a clear audience, destination, action and reporting label. Shared creative can introduce the institution, while programme pages carry the decision detail.
Enquiry, reachable lead, counselling, application and admission should be defined separately. The institution chooses the stage owners and the data that can be connected.
Yes. AEO and GEO visibility monitoring are included in all four published DigiStreet SEO tiers.
Yes. Approved photography, programme facts, faculty input, event material and student evidence can be mapped to the pages and campaigns where each item helps a decision.
Bring the programme list, intake windows, learner groups, current landing pages, admissions stages and the owners who approve academic and fee information.
Bring the programme list, intake windows and the questions counsellors answer every day. We will map the first learner route.
4.9 / 5
“With our growing presence across diverse domains, an effective digital presence and communication strategy is imperative. We are sure that DigiStreet Media, with its creative skillset and proven digital expertise, will play a pivotal role in elevating JBM Group’s online brand experience, thereby, expanding global brand reach.”
Mr. Dushyant Sharma
Group Head, Marketing Communications & Branding, JBM Group
4.8 / 5
“In an era where digital presence is crucial, we are thrilled to entrust DigiStreet Media with our digital and creative mandate. Their proven track record and innovative approach align with our objectives, and we believe this partnership will elevate our brand in the digital realm.”
Ms. Charu Goswami
Head of Corporate Communications, SLCM
5.0 / 5
“We had this idea in our minds to associate Sirca with homes. This brand communication DigiStreet came up with has really stood strong from that point of view. I also think that this communication has enough scalability to play many stories and has the ability to connect it to both our consumers and key stakeholders.”
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4.9 / 5
“An ever-energetic team with the true essence of timelines & technology as well as in-depth knowledge – this is what I can say for team DigiStreet. The swiftness and efficiency with which DigiStreet has completed the project well on time is truly commendable. Omaxe’s relation with DigiStreet has further strengthened with this project!”
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Marketing Consultant, Halonix
5.0 / 5
“What intrigued and excited me about DigiStreet is the amount of research and perspective the agency team provided us with. Along with brand communication and marketing outlook, the team has also stepped up with setting up online marketplaces, redesigning product packaging, web development, and social media.”
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Director, Farmer Fresh
5.0 / 5
“Over the last five years, Kavish Arora and the team at DigiStreet Media have become an extended part of our marketing team at Voting Portals. From a simple email design to SEO, website design, digital campaigns and video production, they have consistently stepped in and delivered.”
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Marketing Head, Voting Portals, USA
4.9 / 5
“We met Kavish during the lockdown, when Cyboard School was still an idea: to build India's first online school. His team helped turn that idea into a market-ready brand through website design, SEO, social media, UGC content and the many day-to-day requirements of launching something new.”
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Founder & Managing Director, Cyboard School
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