Author · Co-Founder & COO
Co-Founder and COO of DigiStreet Media. Fifteen years in digital marketing, thirteen of them running this agency — and four software products built because the tools we needed did not exist. He writes here about SEO, AEO and the parts of performance marketing most decks leave out.
15 yrs
In digital marketing, since 2010
250+
Brands served with his team
15
Global markets worked in
4
Software products founded
A marketer who kept building the tools he could not buy.
Kavish Arora
Co-Founder & Chief Operating Officer, DigiStreet Media. Chief Project Manager, RankStreet.
Kavish has worked at every layer of digital marketing since 2010 — from ranking a single landing page to running full-funnel campaigns across fifteen global markets. He started out in market research at Jindal Stainless and corporate communication at Unitech, co-founded his first digital venture, Web Initiate Systems, in 2011, and co-founded DigiStreet Media in 2013.
The agency now serves over 250 brands from Delhi NCR, across manufacturing, healthcare, real estate, education finance, fashion and D2C commerce. Kavish runs operations: what gets scoped, who works on it, and whether the number in the report is one the client can verify in their own analytics.
Somewhere in the middle of that came the frustration every practitioner recognises — tools that report a problem without telling you what to do about it. So his team built their own: RankStreet for SEO, AEO and GEO visibility, a lead extractor for prospecting, a billing platform, and an uptime monitor. The same tools the agency uses every day on client work.
“I believe in actions over words, in leading by doing, and in ensuring that as a team, we deliver what we promise.”
The articles below are not roundups. Each one is a position taken from work the agency actually did — a cost per lead that fell from ₹457 to ₹97 after a creative rebuild, why specification pages outperform brochure sites for manufacturers, how to rank in a category before its keywords exist. Where a claim has a number behind it, the number is stated.
He also publishes at kavisharora.com.
Hands-on rather than supervisory — the work he can still do himself, not just review.
Search
Ranking in Google and, increasingly, inside the answers ChatGPT, Claude and Perplexity give. He led the work that got DigiStreet cited in a Google AI Overview and wrote up exactly how.
Paid
Full-funnel campaigns judged on qualified pipeline rather than cost per lead. Most of his writing on education and finance marketing comes from this work.
Brand
Positioning, messaging and creative direction across television commercials, corporate films and campaign creative for manufacturers and listed companies.
Product
Four products founded and shipped, including RankStreet. He leads product direction rather than delegating it.
Content
Editorial programmes built to accumulate authority over quarters, not campaigns designed to spike and disappear.
Pipeline
Prospecting, capture and CRM handoff treated as one system, because a lead that never reaches a salesperson was never a lead.
Built for the agency first, then opened up. All four are in daily use on client work.
SEO, AEO & GEO
Audits any URL across 60+ ranking signals, tracks Google rankings, and monitors how ChatGPT, Claude and Perplexity cite a brand. Rated 4.8 from 40 reviews. See RankStreet →
Prospecting
A prospecting tool that builds qualified lists from public sources, so the sales team starts the week with names rather than a blank sheet.
Back office
Billing and invoicing built to run an agency’s own back office — retainers, milestones and recoveries in one place.
Uptime
Uptime and availability monitoring. It exists because a client’s site went down on a campaign day and nobody found out from a dashboard.
All four are listed on our software products page.
12 pieces published on this site, each written from work the agency ran rather than from a keyword brief.
22 August 2026
B2B Digital Marketing Agency: Why B2B Needs a Different Playbook
Most B2B marketing underperforms because it is consumer marketing applied to a buyer who behaves nothing like a consumer. A consumer decides alone, quickly,…
22 August 2026
Digital Marketing Trends 2026: Why AEO and GEO Changed the Job
For twenty years the job was to rank a page. In 2026 an increasing share of the work is making sure a machine can…
22 August 2026
Automotive Digital Marketing Agency: What Actually Works in 2026
Automotive is one of the few categories where the product, the buyer and the search behaviour are all changing at the same time. An…
22 August 2026
How to Choose a Digital Marketing Agency in India (2026 Guide)
Almost every digital marketing agency in India will show you a deck with percentages in it. Very few will show you the denominator. That…
22 August 2026
SEO for Emerging Categories: How to Rank Before the Keywords Exist
Every keyword tool will tell you an emerging category has no search volume. They are all wrong, and they are wrong in a predictable…
22 August 2026
SEO for Manufacturers: Why Specification Pages Beat Brochure Websites
Most manufacturer websites are built for a visitor who does not exist: someone who needs persuading that the company is credible before they will…
22 August 2026
Ecommerce SEO for Wellness Brands: Winning the Research Stage
Most ecommerce SEO advice assumes a transactional search. Someone knows the product, types the name, compares prices, buys. In wellness, Ayurveda and supplements that…
21 August 2026
From Rs 457 to Rs 97 Per Lead: How One Ad Creative Redesign Cut CPL by 79%
Two ads for the same product, the same audience and the same offer. One cost Rs 457.93 per lead. The other cost Rs 97.56.…
21 August 2026
Education and Finance Digital Marketing: Why Lead Quality Beats Lead Cost
Most education and finance brands I meet can tell me their cost per lead to the rupee. Very few can tell me what a…
15 April 2022
How to Scale Your Digital Marketing as Your Business Grows?
As your business grows, you need to scale your digital marketing strategies. You will be surprised to know that over 3.4 billion people use the internet across the…
21 December 2020
What does a Web Development Company do
A web development company builds and maintains websites and web applications — but the useful answer is what sits either side of the build, because that is where…
16 December 2020
How to Choose the Right Digital Marketing Agency
Making the decision to hire a digital marketing agency is easy. The hard part is to decide which digital marketing agency to hire. In this fast-paced world, any…
Fifteen years, in order.
2013 — present
Co-Founder & COO · DigiStreet Media
Co-founded and runs operations at an award-winning digital marketing and creative agency in Delhi NCR, serving 250+ brands across 15 global markets. Also leads product direction for RankStreet.
2011 — 2014
Co-Founder · Web Initiate Systems
A digital startup providing marketing services and software to small and medium businesses. He owned execution, servicing and strategy end to end — the apprenticeship for everything that followed.
2010
Integrated & Corporate Communication · Unitech Limited
Corporate communication and copywriting for a listed real estate group — business proposals and brand messaging.
2010
Market Research & Analysis · Jindal Stainless
Consumer research across Delhi NCR and competitor analysis in the modular kitchen market. Where the habit of asking for the denominator started.
2009 — 2011
MBA, Marketing · IILM
Master of Business Administration in Marketing, Sales and IT from the Indian Institute for Learning Management. Finished first in the batch.
2006 — 2009
BA (IRPM) · University of Delhi
Economics, Industrial Relations and Personnel Management, HRM and Political Science.
A cross-section, not a full list. Manufacturing and B2B is where most of the work sits.
The detail sits in our case studies, where the numbers come from the client’s own analytics with the date range stated.
Kavish Arora is the Co-Founder and Chief Operating Officer of DigiStreet Media, a digital marketing and creative agency in Delhi NCR. He has worked in digital marketing since 2010, co-founded the agency in 2013, and has founded four marketing software products including RankStreet.
Search — SEO and, more recently, AEO and GEO, meaning visibility inside AI answers. Alongside that, performance marketing, brand strategy and creative direction, and the marketing software his team builds. His writing on this site sticks to those areas.
Four products: RankStreet, an SEO, AEO and GEO audit tool; DigiStreet Lead Extractor for prospecting; DigiStreet Billing; and DigiStreet Monitor for uptime. All four were built for the agency’s own use before being opened up.
The articles on this page are everything he has published on digistreetmedia.com. He also writes at kavisharora.com, and posts on LinkedIn.
On scope and strategy, usually yes — he runs operations, so he is involved in what gets scoped and who works on it. Day-to-day delivery sits with the specialist team. Start with the contact form.
Scope, timeline and a firm number — no obligation.
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