Taste tests and product sampling
Hand the product to strangers and film the first bite. It is the Tadaa format, and it works for snacks, drinks, skincare and anything people can try in ten seconds.
Vox pop video production
Real people, a microphone and an honest first reaction. We shoot vox pop videos for brands across Delhi NCR: our anchor, our camera crew and eight finished videos from one shoot day.
Our vox pops
For Tadaa we handed out bowls of corn snack and asked people what they thought. One compilation and four single reactions came out of the same shoot, each cut vertical for Reels, Shorts and ads, and closing on the brand line, Taste it to believe it.
For Jagat Pharma's Isotine Plus eye drops, our anchor stopped people at a busy market and asked how many hours they spend on their phones. Most checked their screen time on camera. The video ends on the product: screen time is easy to track, what it does to your eyes is not.
Price
How a vox pop day compares with our other video packs.
| Vox pop day | UGC video pack | Brand video pack | |
|---|---|---|---|
| Who is on camera | Real people on the street, with our anchor | Creators who present your product | Cast actors or your team |
| Videos | 8 from one shoot day | 5, 10 or 20 per pack | 10, 20 or 30 |
| Price | ₹85,000 plus GST per day | From ₹75,000 for 5, ₹90,000 for 10 (excluding GST) | From ₹1,50,000 for 10 |
| Works best for | Taste tests, opinions, awareness of a problem | Product demos and reviews for ads | Brand story, launches, product films |
More on the other two: UGC video production and brand video production.
Where vox pops work
Hand the product to strangers and film the first bite. It is the Tadaa format, and it works for snacks, drinks, skincare and anything people can try in ten seconds.
Ask about the problem before you show the product. People checking their own screen time set up the Jagat Pharma eye drop better than any claim could.
Ask whether people have heard of the brand, then show them. The gap between the two answers is the story.
One question tied to a festival, a match or a trend, asked twenty times. Cheap to make and easy to post the same week.
Vox pops run well as paid Reels and Shorts because the people in them are not actors. Our performance team can run them for you.
A minute of real customers talking does more in a pitch deck or on a landing page than a paragraph of copy.
How a shoot day runs
You tell us the product and the one thing people should feel. We write the questions and the hook, and you approve them.
We cast the anchor and pick a busy public spot in Delhi NCR that suits your buyers: a mall plaza, a market, a campus gate.
Anchor, camera and sound for the day. We talk to as many people as it takes to get eight strong answers.
Eight vertical videos with your brand line or end card, cut for Reels, Shorts and paid ads.
You see the cuts before anything goes live, and we make your changes.
Pair it with
Creator-led product videos in packs of 5, 10 or 20.
02Ad films, product films and brand stories.
03Ad films made without a shoot.
04Creators with their own audiences, briefed and managed.
05We run your vox pops as Meta and YouTube ads.
Questions
A short video of ordinary people answering the same question on the street, usually put to them by an anchor with a microphone. Brands use them for taste tests, opinions and product reactions.
₹85,000 plus GST for one shoot day. That covers the anchor or model, the camera crew and eight edited vox pop videos, which is about ₹10,600 a video.
Eight finished videos. For Tadaa we cut one compilation and four single-reaction videos from the same day.
Yes. The anchor or model is included in the day rate.
In public places across Delhi NCR where your buyers are: mall plazas, markets and busy streets. For a shoot outside Delhi NCR, ask us for a quote.
Our recent vox pops run from 15 seconds to about a minute and a half, depending on whether it is a single reaction or a compilation.
Yes. They are cut vertical for Reels, Shorts and paid social, and our performance marketing team can run them on Meta and YouTube.
The product or a sample for people to try, the message you want to land, and approval of the questions before the shoot.
A vox pop films strangers reacting on the street. A UGC video has a creator present your product the way they would on their own feed. Vox pops cost ₹85,000 a day for eight videos; UGC packs start at ₹75,000 for five.
Yes. You review every cut and we make your changes before anything goes live.
Tell us the product and the question. We plan the day, bring the anchor and crew, and deliver eight videos.
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