Advertising Agencies: Meaning, Role, and Types
Updated 3 October 2026. Most small brands do not need an advertising agency, and the ones that do usually need only one part of it. Knowing which part is most of the buying decision. What an advertising agency does An advertising agency plans, creates and places advertising for a brand. Wikipedia describes it as a […]
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What does a Web Development Company do
Updated 3 October 2026. A web development company spends less of its time writing code than most buyers expect. The rest goes on deciding what the site has to do, moving old addresses safely, testing, and handing everything over so you can run it without us. Those parts decide whether the project works. We have […]
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How to Choose the Right Digital Marketing Agency
Making the decision to hire a digital marketing agency is easy. The hard part is to decide which digital marketing agency to hire. In this fast-paced world, any individual having an internet connection can create a website and begin providing services as an entrepreneur. The hurdles to entry are slim to none. That is why […]
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Future of Content Marketing
‘Content is King’ is an old saying, but very relevant. It stems its root from an essay that Bill Gates wrote in 1996 in which he described the Internet as a marketplace for the content. This phrase is relatively old, but due to increased focus on content marketing strategies, the quote holds much relevance in […]
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Top SEO strategies that you should implement post COVID
The 93 per cent of online experience starts with search engines. Search defines consumer intent and behaviour and brings in business. But, the outbreak of the pandemic has dramatically altered user search behaviour, consumer mobility, and consumption habits and have alarmed businesses to adjust their marketing campaigns and approach to alleviate risk strategically. People do […]
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Belief by Sourav Ghosh
Let’s make certain things clear at the very beginning, I am not a preacher; I can’t help you out of your misery; I don’t know the secrets of this universe… I am just stating my views, things that I think are right and rational, things that make sense to me – not necessarily these things […]
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Psychology in Marketing
Updated 19 October 2026. One of our education loan ads cost ₹457.93 a lead. The redesign, for the same product, the same audience and the same offer, cost ₹97.56. Nothing changed except what the ad asked the reader to think about first. That is what psychology in marketing comes down to in practice. People decide […]
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