Advertising Agencies: Meaning, Role, and Types
An advertising agency plans, creates and places advertising on behalf of a brand. That is the short definition. The longer answer — what the different types actually do, how they charge in India, and when hiring one beats building the work in-house — is what usually decides whether a brand gets value from one. This […]
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What does a Web Development Company do
A web development company builds and maintains websites and web applications — but the useful answer is what sits either side of the build, because that is where most projects succeed or fail. Writing code is rarely the hard part. Deciding what to build, and making sure the finished thing can be found, measured and […]
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Top Reasons to Hire a Digital Marketing Company in India
It is good that you have finally decided to leverage online tools to grow your business and are looking at your shortlisted marketing options that include SEO, email, PPC, social media, blogging, etc. Are you still wondering if something is missing or you just don’t know where to get started? If yes, then it is […]
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How to Choose the Right Digital Marketing Agency
Making the decision to hire a digital marketing agency is easy. The hard part is to decide which digital marketing agency to hire. In this fast-paced world, any individual having an internet connection can create a website and begin providing services as an entrepreneur. The hurdles to entry are slim to none. That is why […]
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Future of Content Marketing
‘Content is King’ is an old saying, but very relevant. It stems its root from an essay that Bill Gates wrote in 1996 in which he described the Internet as a marketplace for the content. This phrase is relatively old, but due to increased focus on content marketing strategies, the quote holds much relevance in […]
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Top SEO strategies that you should implement post COVID
The 93 per cent of online experience starts with search engines. Search defines consumer intent and behaviour and brings in business. But, the outbreak of the pandemic has dramatically altered user search behaviour, consumer mobility, and consumption habits and have alarmed businesses to adjust their marketing campaigns and approach to alleviate risk strategically. People do […]
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Belief by Sourav Ghosh
Let’s make certain things clear at the very beginning, I am not a preacher; I can’t help you out of your misery; I don’t know the secrets of this universe… I am just stating my views, things that I think are right and rational, things that make sense to me – not necessarily these things […]
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Psychology in Marketing
Psychology is the study of people’s thought process and behaviour. It comprises of analysing both the conscious and unconscious phenomenon. Not just as an academic discipline, psychology is deeply entrenched into the common lives of the people. In advertising and marketing, it plays a critical role in devising apt communication and campaigns for the brands […]
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