Intex sells LED TVs, speakers, home appliances and IT accessories, and has traded since 1996. We rebuilt its website and have handled its Amazon creatives, social media, video and SEO. In the three months to September 2026 the site was shown 281K times inside Google’s generative AI features. This is what sits behind that number, and how much of it we can honestly claim.
Client: intex.in
Which TV size suits a small room. What wattage a speaker needs for a hall. Whether a washing machine of a given capacity is enough for a family of four. Questions like these used to land on a comparison site. More and more often Google now answers them itself and shows its sources alongside.
For a brand with a wide catalogue, that answer is where the shopper first meets the product.
The aim was to bring Intex back into conversation with its loyal customers and with a younger audience, and the work has since run across most of the brand’s digital surface. This is the part the site can show, and the part that sits behind the store Search Console is now measuring.
None of this was done for AI answers as such. What Search Console is measuring is the store as it stands after that work: a catalogue organised by category, product pages that carry price, brand and breadcrumb markup, a blog, and one brand identity across the site, Amazon and social. We cannot say which part matters most, and we would be wary of anyone who claimed to know.
The Generative AI features report shows 281K impressions for intex.in over the last three months. The first month ran at about 2,200 a day, with two single-day spikes to roughly 5,600 and 4,100. Early in the second month the line stepped up to between 3,000 and 4,000 and has stayed there. Recent weeks sit at around 3,700.
A step that holds for two months is more convincing than a spike. We do not know precisely what caused it, and we would be guessing if we named one change.
Source: Google Search Console, intex.in, Generative AI features report (Beta), last three months against the previous three, captured 21 September 2026. Totals are shown as Search Console rounds them. Daily figures are read from the chart or worked out from the totals, and are approximate. The earlier period holds about a month of data.
How often a site appears inside Google’s generative AI search features. It is a Beta view within Search Console’s Performance report and reports impressions.
We rebuilt the website, made the Amazon product creatives, offer banners and festive promotions, made the social media creatives and ran the social channels, produced video work for the Cloud TV range and handled SEO. It is a broad brand and store engagement, not a single GEO project.
No. The totals are 281K and 68.2K, but the earlier one is about a month of data. The fair comparison is roughly 2,100 a day then against roughly 3,050 a day now.
Because it is full of facts. Sizes, capacities, ratings and prices are what an AI answer needs and can attribute. The Intex product pages carry them as text, with price, brand and breadcrumb markup, which is the kind of page an answer can draw on. We would not claim it is the only reason the impressions rose.
The report cannot tell us, so we do not claim it. Orders are tracked in the store, clicks in Search Console’s web report, and AI impressions here. Nothing yet joins them.
Probably, where shoppers compare on specifications. It works less well where the product is bought on looks or brand alone.
We can check how often your products already appear in AI answers, and what on the page is holding the others back.
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