SaaS marketing agency
Software buyers shortlist on Google and ChatGPT, start a trial on their own and talk to sales last. We build the pages, ads and AI-search presence that put your product on the shortlist and move trials to paid accounts.
The short answer
We get SaaS products found by the people who compare software before they ever book a demo, and we measure the work in trials, demos and paid accounts rather than visits. The work is SEO built around use cases, integrations and comparisons, Google and LinkedIn ads aimed at the right job titles, and AEO and GEO so ChatGPT and Google's AI answers include your product when someone asks for a tool. SEO starts at ₹50,000 plus GST a month for up to 30 keywords.
We also sell software of our own. RankStreet is the audit tool our team built, and we market it with the same playbook this page describes. Our site was shown 20K times in Google's AI answers in the three months to 21 September 2026, and the curve was still rising.
Indian tech in numbers
India's technology industry crossed $300 billion this year, and the number of new startups recognised by the government hit a record. Every one of them is competing for attention on the same searches.
Up 6.1% on FY25, with domestic revenue at $69 billion. The industry is shifting from scale to value, which means more products and fewer pure services deals.
Source: Nasscom, Strategic Review 2026, February 2026Exports grew 5.6%, and software product exports grew 4%. Most Indian SaaS companies sell abroad, so the buyer often searches from the US, the UK or the Gulf.
Source: Nasscom, Strategic Review 2026, February 2026The highest in any year since Startup India began in 2016, up 51.6% on FY25, taking the total past 2.23 lakh. More launches mean more products fighting for the same keywords.
Source: Inc42, 18 Apr 2026, citing the Ministry of Commerce and IndustryUp 2.3% in FY26, a net 135,000 jobs. The engineers and managers who buy developer tools, HR software and analytics are a large and searchable audience.
Source: Nasscom, Strategic Review 2026, February 2026Our technology work
The software we market best is our own, because every test is ours to run. The rest is client work that the case studies publish in full.
B2B software is hard to show in a static ad. For Mynd Fintech we cut the message down to one line a CFO recognises, "Modern CFOs don't lack data", and had a presenter say it to camera. Videos like this run as LinkedIn and Meta ads, sit on landing pages and go out in sales emails.
We make them as UGC video packs: 10 videos for ₹90,000 excluding GST. For product walkthroughs, see our note on explainer videos for SaaS companies.
What we run for SaaS companies
Most SaaS companies need two of these working well before they need all six. We usually start with SEO and tracking, because every paid channel performs better once the landing pages and the funnel data exist.
Pages for every job your product does, every tool it connects to and every "alternative to" search your buyers make, written by people who have used the product. See SEO services
When someone asks ChatGPT for "the best tool for" your category, the answer is built from pages it can quote. We make your pricing, features and proof quotable and track how often you are named. See AEO services
Budget goes to category, comparison and pricing searches that start trials, not to broad terms that bring students and job seekers. See performance marketing
Reach the head of finance, the HR lead or the engineering manager at companies of the right size, with a template, a benchmark or a free audit as the offer. See LinkedIn ads
Sponsored placements under ChatGPT answers for the questions your buyers ask, on the same fee rule as Google Ads. See ChatGPT ads
Short walkthroughs, founder clips and presenter-led ads that show the product doing the job, cut for LinkedIn, YouTube and the pricing page. See UGC video production
How software gets bought
A trial is often started by one person, judged by another and paid for by a third. Each of them reads different pages before anyone fills in your demo form.
| Who is searching | What they type or ask | What your site has to show |
|---|---|---|
| The person with the problem | "how to" plus the task, or "[category] software for" their team size | A use-case page that solves the problem in the first screen, with a free trial or template |
| The evaluator | "[your product] vs", "alternatives to", "[category] tools compared" | An honest comparison page and a feature table that says where you are better and for whom |
| The engineer or IT reviewer | Integrations, API docs, SSO, data residency | Integration pages, public docs and a security page with real certifications |
| The finance approver | "[product] pricing", cost per seat, annual discount | A pricing page with real numbers, a plan comparison and what the contract includes |
| The founder or CEO | Case studies from companies like theirs, reviews, who else uses it | Customer stories with named results, and a short page on who you are best for |
| The AI assistant user | "best [category] tool for a 50-person company" asked in ChatGPT | Plain, quotable facts on your own site: what the product does, for whom, at what price |
Most SaaS sites have a strong homepage and a weak middle. The comparison, integration and pricing pages are where evaluators decide, and those are the pages we build first. We wrote about the paid side in choosing a performance marketing agency for B2B SaaS.
Prices
Our prices are published. A product with one core use case and one market usually starts on Starter. Growth suits most SaaS companies selling to two or three industries or regions.
Every SEO tier includes AEO and GEO visibility monitoring. All prices are plus GST. Overseas clients can be billed in INR or USD at the conversion rate fixed in the agreement. Try the digital marketing cost calculator or run a free audit with RankStreet.
How the first quarter runs
SaaS marketing goes wrong when nobody can say which channel produced a paying customer. So the first two weeks are about tracking, not content.
Sign-up, activation, demo booked and paid events set up in GA4 and passed to your ad platforms, so every channel is judged on accounts, not clicks.
We list the use cases, integrations, comparisons and pricing questions your buyers search for, and match each one to a page you have or need.
Comparison, integration and use-case pages go live in batches, each reviewed by your product team for accuracy.
Google Ads on buying searches, LinkedIn ads to target job titles and AI-answer tracking start once the landing pages exist.
Trials, demos, paid accounts and cost per account by channel, read with your growth or sales lead, plus what we build next.
Related
Our wider programme for B2B services and technology firms.
02How we get brands named in ChatGPT, Gemini and Google AI answers.
03Sponsored placements in ChatGPT, with live campaign numbers.
04When you need the product built, not marketed.
05Specification-led marketing for engineering and industrial brands.
Questions
With us, SEO starts at ₹50,000 plus GST a month for up to 30 keywords, and Growth is ₹75,000 for up to 50. Google, LinkedIn and ChatGPT ads management is the higher of 15% of monthly media or ₹50,000 plus GST, on top of media.
Comparison and pricing pages that already rank on page two can bring trials within weeks once they are improved. New use-case and integration pages usually take one to two quarters to build steady sign-ups.
Yes. Every SEO tier includes AEO and GEO monitoring, and we make your features, pricing and customer results quotable on your own site. Our own site was shown 20K times in Google's AI answers in three months.
Yes. We target by job title, seniority and company size, and judge campaigns on demos and paid accounts, not on clicks or leads alone.
Yes. Most Indian SaaS companies sell abroad, and we build pages and campaigns for each market. Overseas clients can be billed in INR or USD at the rate fixed in the agreement.
Access to GA4, Search Console and your ad accounts, a product login or demo, the stages you track in your CRM, and an hour with whoever knows the customer best.
Sources
A free audit of your site against the use cases, comparisons and pricing questions in your category, with the first pages we would build.
4.9 / 5
“With our growing presence across diverse domains, an effective digital presence and communication strategy is imperative. We are sure that DigiStreet Media, with its creative skillset and proven digital expertise, will play a pivotal role in elevating JBM Group’s online brand experience, thereby, expanding global brand reach.”
Mr. Dushyant Sharma
Group Head, Marketing Communications & Branding, JBM Group
4.8 / 5
“In an era where digital presence is crucial, we are thrilled to entrust DigiStreet Media with our digital and creative mandate. Their proven track record and innovative approach align with our objectives, and we believe this partnership will elevate our brand in the digital realm.”
Ms. Charu Goswami
Head of Corporate Communications, SLCM
5.0 / 5
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Mr. Apoorv Agarwal
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4.9 / 5
“An ever-energetic team with the true essence of timelines & technology as well as in-depth knowledge – this is what I can say for team DigiStreet. The swiftness and efficiency with which DigiStreet has completed the project well on time is truly commendable. Omaxe’s relation with DigiStreet has further strengthened with this project!”
Mr. Deepak Rawat
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5.0 / 5
“What intrigued and excited me about DigiStreet is the amount of research and perspective the agency team provided us with. Along with brand communication and marketing outlook, the team has also stepped up with setting up online marketplaces, redesigning product packaging, web development, and social media.”
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Director, Farmer Fresh
5.0 / 5
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Don Gonzales
Marketing Head, Voting Portals, USA
4.9 / 5
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Founder & Managing Director, Cyboard School
4.9 / 5
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Anupam Pandey
Owner & Marketing Director, Asian Hospital, Faridabad
Awarded Digital Marketing Agency
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