From Rs 457 to Rs 97 Per Lead: How One Ad Creative Redesign Cut CPL by 79%
Two ads for the same product, the same audience and the same offer. One cost Rs 457.93 per lead. The other cost Rs 97.56. Nothing about the loan changed between them. No new lender joined the panel, no rate moved, no landing page was rewritten in between. The only […]
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Education and Finance Digital Marketing: Why Lead Quality Beats Lead Cost
Most education and finance brands I meet can tell me their cost per lead to the rupee. Very few can tell me what a usable lead costs them. That gap is where marketing budgets quietly go to die. It is an easy trap. Cost per lead is visible in […]
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How to Scale Your Digital Marketing as Your Business Grows?
As your business grows, you need to scale your digital marketing strategies. You will be surprised to know that over 3.4 billion people use the internet across the globe. So, it is no doubt that businesses, digital marketing agencies, startups, and more are sprawling over the internet to vie for their customers’ attention. The question […]
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What does a Web Development Company do
A web development company builds and maintains websites and web applications — but the useful answer is what sits either side of the build, because that is where most projects succeed or fail. Writing code is rarely the hard part. Deciding what to build, and making sure the finished thing can be found, measured and […]
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How to Choose the Right Digital Marketing Agency
Making the decision to hire a digital marketing agency is easy. The hard part is to decide which digital marketing agency to hire. In this fast-paced world, any individual having an internet connection can create a website and begin providing services as an entrepreneur. The hurdles to entry are slim to none. That is why […]
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