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How to choose an AEO and GEO agency

A criteria-led guide to choosing an AEO and GEO agency, with checks for technical SEO, entity clarity, evidence, monitoring and pricing.

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How to choose a UGC video agency

Choose a UGC video agency using a clear test for hooks, creator fit, production control, usage rights, testing volume and pack pricing.

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How to choose an influencer marketing agency

A practical scorecard for choosing an influencer marketing agency in India, covering creator fit, disclosure, usage rights, reporting and fees.

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How beauty and skincare brands in Delhi can win the festive gifting season

Beauty Brand Marketing in Delhi

Karva Chauth lands right in the middle of Delhi’s festive calendar, and for a beauty brand, it’s arguably a bigger moment than Diwali itself. The city’s large Punjabi and North Indian community treats the days leading up to it as a genuine skincare and makeup prep window, women booking parlour appointments, stocking up on products, […]

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LinkedIn Advertising Cost for B2B in India

LinkedIn advertising cost for B2B in India: media planning, DigiStreet management fee, creative scope, lead handling and real Metso work.

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