Alert: DIGISTREET does not offer any jobs via WhatsApp. Such messages are fraudulent. Apply only through official channels. Stay mindful. Stay safe.
Automotive · India & Europe · SEO

Scaling an Indian manufacturer into global markets

JBM Group is a leading Indian automotive supplier with a growing presence in Europe. Low online visibility was limiting that expansion. In FY2024–25, organic sessions grew 522%.

+522%Traffic growthFY2024–25
329,261Annual sessionsUp from 52,935
+546%Business queries6,081 in the year
The challenge

A market leader with 52,935 annual visitors

JBM Group holds a significant position in Indian automotive manufacturing and has been expanding into international markets, including Europe. Its digital visibility did not match that standing: the site was drawing just 52,935 visitors a year, a figure far below the company's actual market presence.

For a business courting international OEM relationships, that gap matters. Prospective partners research suppliers online long before any commercial conversation begins.

What we did

On-page depth plus earned authority

  • On-page optimisation across the site, aligning page structure and content with the terms buyers and partners actually use.
  • Structured interlinking to distribute authority through the site and surface pages that had previously been buried.
  • High-quality backlinks via Digital PR, building third-party credibility signals rather than relying on directory-grade links.
  • Technical foundation work to ensure the site could support and sustain the traffic increase.
Results

522% more traffic, 546% more enquiries

Organic sessions rose from 52,935 to 329,261 across the year, a 522% increase. More importantly for the business, query volume grew 546%, from 941 to 6,081 enquiries in the year.

Average engagement time held at 47 seconds against 50 seconds previously, essentially flat despite traffic increasing more than sixfold, which suggests the additional audience was genuinely relevant.

MetricBeforeAfterChange
Sessions (annual)52,935329,261+522%
Engaged sessions44,779217,103+485%
Business queries9416,081+546%
Engagement rate59.46%65.94%+6.5pp

Figures compare Mar 2023 – Mar 2024 against Mar 2024 – Mar 2025, measured in Google Analytics 4.

With our growing presence across diverse domains, an effective digital presence and communication strategy is imperative. We are sure that DigiStreet Media, with its creative skillset and proven digital expertise, will play a pivotal role in elevating JBM Group’s online brand experience, thereby, expanding global brand reach.

Mr. Dushyant Sharma Group Head, Marketing Communications & Branding, JBM Group

Expanding from India into Europe, or the other way?

We work on both sides of that corridor, for manufacturers moving in either direction.

Talk to us

Awarded Digital Marketing Agency
Over 100 reviews