JBM Buses sells electric buses to fleet operators and state transport undertakings. Over the three months to September 2026 its site was shown 102K times inside Google’s generative AI features, about 1,100 times a day. This is a case study about holding a position, and we will say so plainly.
Client: jbmbuses.com
Nobody buys an electric bus on impulse. Fleet operators and transport undertakings research range, depot infrastructure, specifications and tender eligibility long before they speak to a salesperson. A growing share of that research now begins with a question put to an AI answer.
In this category the answer is short. Ask who the biggest bus manufacturers in India are and you get a handful of names. Being one of them matters more than ranking fourth for a keyword.
The search side of the same work took organic sessions from 11,398 to 28,505 in a year: JBM Buses SEO case study →
The Generative AI features report shows 102K impressions for jbmbuses.com over the last three months, about 1,100 a day. The busiest day came early in the quarter at around 1,800. The most recent month has run a little softer than the first, mostly between 600 and 1,300.
So the line is level, not rising. We would rather tell you that than dress it up. In a category with perhaps half a dozen credible makers, the prize is being one of the names in the answer, and the captures we hold show that JBM is.
Google’s AI Overview lists JBM among the leaders in electric bus manufacturing in India, and ChatGPT ranks it Tier 1. The captures and their limits are here: Getting industrial brands named by AI search →
Source: Google Search Console, jbmbuses.com, Generative AI features report (Beta), last three months against the previous three, captured 21 September 2026. Totals are shown as Search Console rounds them. Daily figures are read from the chart or worked out from the totals, and are approximate. The earlier period holds about a month of data.
How often a site appears inside Google’s generative AI search features. It is a Beta view inside Search Console’s Performance report, and here it reports impressions only.
Because it is the true picture and it is still a good one. About 1,100 AI impressions a day, every day, in a category with very few buyers, alongside answers that name the company as a leader. A rising line would be nicer. It would not be honest.
The comparison window is mostly empty. The report holds about four months of data, so the “previous 3 months” total is drawn from about one month.
They answer different questions. Impressions tell you how often you are present. The captured answers tell you what is being said. For a manufacturer on a short list of makers, what is said carries more weight.
Yes, provided the facts exist and can be published. Range, capacity, order book, certifications and depot requirements are what a model repeats. Where those stay locked in tender documents, there is nothing for it to quote.
We can check what AI answers say about your category today, and what would have to be on your pages for them to say it about you.
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