We rebranded Derma Miracle into Dr. Haror's Wellness with a new identity and website. Organic traffic grew 240% and engagement improved 48%.
Derma Miracle needed a stronger, more credible identity for the dermatology and wellness market. Rebrands carry real risk: changing name, domain presentation and site structure can erase hard-won search visibility.
The task was to modernise the brand while growing search performance rather than resetting it.
Organic traffic grew from 4,953 to 16,690 visitors in the year, a 240% increase, with engagement improving 48% and engaged sessions up nearly 400%.
Conversions rose 38%, driven substantially by the Chat with Us route, which suited a category where prospective patients want to ask questions before booking.
| Metric | Before | After | Change |
|---|---|---|---|
| Visitors (annual) | 4,953 | 16,690 | +240% |
| Engaged sessions | 3,080 | 15,323 | +397% |
| Engagement rate | 62.18% | 91.81% | +47.6% |
| Conversions | — | — | +38% |
Figures compare Mar 2023 – Mar 2024 against Mar 2024 – Mar 2025, measured in Google Analytics 4.
Done properly, a rebrand should grow search performance rather than reset it.
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