Electricians, contractors and dealers buy by part number, in bulk, and need GST invoices and trade prices.
Ecommerce case study · Electrical distribution, India
G Kumar Electro has supplied wires, switchgear, lighting and fans since 1982, as an authorised distributor for 25+ brands. We built its online store for trade buyers: search by part number, prices with and without GST, dealer accounts and bulk enquiries, on a catalogue built for 10,000+ products.
The g-kumar.com homepage, November 2026.
The client and the challenge
G Kumar Electro grew from one electrical store in 1982 into a distributor with five warehouses across Uttar Pradesh, Gurgaon and Rudrapur, more than 300 dispatches a day and 10,000+ trade customers.
Its buyers are electricians, contractors, dealers and project teams. They know the part they want and the quantity, and they need a GST invoice. A retail theme would have shown them a pretty grid and nothing they actually use.
Electricians, contractors and dealers buy by part number, in bulk, and need GST invoices and trade prices.
Wire, switchgear, lighting, fans, appliances, solar and pipes, from 25+ brands, heading past 10,000 products.
One wire comes in six sizes and several colours. Listing each as its own product would bury buyers.
Retail buyers see MRP and an offer price; dealers should see their own price once verified.
A distributor wins on stock and dispatch, so the site had to show warehouses and speed, not only products.
What we built
Every part of the site answers a question a trade buyer asks at the counter: do you have it, what does it cost with GST, how fast can it ship, and what is my price as a dealer.
8 categories, 64 collections and 21 brand pages, each with its own URL and breadcrumb
Each category opens a menu of its ranges, plus popular picks and the brands in it
Search by product, brand or SKU and part number from every page
Size and colour options on one product, with price per box and per metre
Prices with and without GST, MRP and saving, and a GST invoice on every order
An application with GSTIN and monthly purchase; verified dealers see trade prices and quantity breaks
A short form for project quantities from any product, asking for quantity or value
A bottom bar for Products, Brands, Bulk Query and Cart, and search at the top
Finding the product
A buyer either searches for a part number or browses a category. Both routes are there on every page, and both end on a product with its variants.
Buying
The product page shows the price with GST, the price without it, the price per metre, the MRP and the saving, then the sizes and colours as options of one product. Dealers apply once and see their own price after the team verifies them.
On a phone
Electricians order from the job. On a phone the search sits at the top and a bottom bar keeps Products, Brands, Bulk Query and Cart one tap away.
Telling the story
A distributor is chosen for reliability, so the homepage carries the company’s own record: founded in 1982, 25+ authorised brands, 5 warehouses with 1 lakh+ sq ft of ready inventory, and 24-hour dispatch as standard.
| G Kumar Electro | |
|---|---|
| Catalogue capacity | 10,000+ products, with variants per product |
| Categories | 8, each with a mega menu |
| Collection pages | 64 |
| Brand pages | 21 |
| Prices shown | With and without GST, per box and per metre, MRP and saving |
| Buyer routes | Cart, dealer account, bulk enquiry, request a quote, call and WhatsApp |
| Catalogue growth | 200+ products added every month |
FAQs
A B2B ecommerce website for one of India’s established electrical distributors: eight product categories with mega menus, 64 collection pages, 21 brand pages, product pages with size and colour variants, prices with and without GST, a dealer account application, bulk enquiry, cart, and a phone layout with a bottom bar for Products, Brands, Bulk Query and Cart.
The catalogue is built for 10,000+ products. Each product carries its variants, so one house wire covers six sizes from 0.75 to 6 sq mm in two colours, and the G Kumar team is adding more than 200 products a month.
Trade buyers need different things: prices with and without GST, quantity breaks, a GST invoice, a way to apply for dealer pricing, and a bulk enquiry for project quantities. A retail store shows one price and a checkout. G Kumar’s site does both, so a contractor and a homeowner can buy from the same catalogue.
Yes. The search box takes a product name, a brand or an SKU and part number, which is how electricians and purchase teams usually look things up.
Our ecommerce websites start at ₹2,50,000 plus GST and B2B websites at ₹1,75,000 plus GST. A catalogue store with dealer pricing and thousands of SKUs is quoted on the number of templates, integrations and product data work.
Selling to dealers and contractors?
Send us your catalogue. We will show you how it should be structured, priced and searched.
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