Derma Miracle read like a product claim. Patients choosing a hair transplant or laser treatment want a doctor they can trust.
Branding case study · Skin, hair and laser clinics, India
A clinic called Derma Miracle became Dr. Haror's Wellness. We made the name, the mark and everything that carries it, from the website to a billboard, then built a skincare range, RegenCo, under the same doctor. In the year after the switch, organic visitors grew 240%.
Before and after: Derma Miracle to Dr. Haror's Wellness.
The client and the challenge
Dr. Haror's Wellness treats hair loss, unwanted hair and skin. It used to trade as Derma Miracle, a name that sounded more like a cream than a practice run by a doctor.
The new name had to earn trust without losing what the old one had built in search, and leave room for a product range.
Derma Miracle read like a product claim. Patients choosing a hair transplant or laser treatment want a doctor they can trust.
A new name, a new look and a new site structure can wipe out the Google visibility a clinic has built up.
The doctor wanted a skincare and haircare line that could sell on its own and still feel related to the clinic.
Website, Instagram, the reception desk, take-home folders and the road outside all had to look like one clinic.
What we made
We put the doctor's name on the door, then carried the same colours, mark and voice into every place the clinic shows up.
Dr. Haror's Wellness, with a mark built from a cross of points and a hand-written line, love yourself, used across everything
Treatments, the doctor and the booking path on one site, with a Chat with Us route for patients who want to ask first
Posts and short videos for each treatment, with offers where the clinic ran them
Brochure, folder, standees, bag, pouch and mug
A billboard for the hair transplant service
A product brand with its own mark, packaging, website and launch posts
Online
The site leads with treatments and the doctor, and gives nervous patients a Chat with Us route before they book. Social posts take one treatment at a time.
In the clinic and on the road
The brand had to work at arm’s length and at fifty metres. These went to print with the same palette and mark as the website.
The product brand
A skincare and haircare range from the same doctor. It needed to stand on a shelf by itself, so it got its own mark, a deep plum palette and its own website.
Results
Rebrands often lose Google traffic. Dr. Haror's Wellness gained it: the year after the new name and website went live, organic visitors more than tripled and conversions rose 38%, much of it through the Chat with Us route.
| Google Analytics 4 | Mar 2023 – Mar 2024 | Mar 2024 – Mar 2025 |
|---|---|---|
| Visitors (annual) | 4,953 | 16,690 (+240%) |
| Engaged sessions | 3,080 | 15,323 (+397%) |
| Engagement rate | 62.18% | 91.81% |
| Conversions | +38% |
Source: Google Analytics 4 for the clinic website, March 2023 to March 2024 against March 2024 to March 2025. Full detail in the Dr. Haror's Wellness SEO case study.
Credits
More healthcare work, from hospitals to dental materials: our healthcare portfolio →
FAQs
We renamed the clinic from Derma Miracle to Dr. Haror's Wellness and designed everything the new name needed: the logo and brand line, the website, social posts and reels, a brochure and folder, a bag, pouch and mug, clinic standees and a hair transplant billboard. We also created RegenCo by Dr. Haror, a skincare and haircare range with its own logo, packaging, website and launch posts.
No. Organic visitors grew from 4,953 to 16,690 in the year after the rebrand and new website, a 240% increase, measured in Google Analytics 4 from March 2023 to March 2024 against March 2024 to March 2025. Engaged sessions rose from 3,080 to 15,323.
Derma Miracle sounded like a product promise, not a medical practice. Putting the doctor's name on the brand gave patients a person to trust, which matters in a category where people ask a lot of questions before they book.
A skincare and haircare range from the same doctor: a serum, a glutathione moisturiser, a post-laser cream and a hair fall control shampoo. It has its own mark and packaging so it can sell on its own, while the name keeps the link to the clinic.
It depends on how many pieces you need. Our websites start at ₹1,00,000 plus GST, and a rebrand with a logo, brand system, website and launch creatives is quoted on the number of deliverables.
Running a clinic or a health brand?
We will show you how the name, the website and the first few posts should work together.
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