Mining and metals marketing agency
Site heads, tender committees and EPC contractors check you online before they ever call. We build the pages, dealer listings, ads and AI-search presence that put your equipment, metals or services on their shortlist.
The short answer
We market mining equipment makers, metal producers and the companies that supply mines and plants, to buyers who read specifications and tender documents before they read anything else. The work is SEO for equipment, grades and applications, a website built for pre-qualification, a Google Business Profile network for every dealer and service point, LinkedIn and Google Ads aimed at site heads and procurement, and AEO and GEO so AI answers name you when someone asks who supplies the job. SEO starts at ₹50,000 plus GST a month.
For a global mining and industrial technology brand we run social, search, YouTube, paid campaigns and a Google Business Profile network for its channel partners across India. Interactions across that network grew 27% month on month, led by Maharashtra at 110% and Karnataka at 76%.
Mining and metals in numbers
India mined more and made more steel in 2025-26 than in any earlier year. More output means more equipment, more spares, more service contracts and more suppliers bidding for each one.
Up 26.2% on the previous year, led by iron ore, zinc, silver, gold and limestone. Odisha alone produced 38.5% of it, and five states made up about 91%.
Source: Indian Bureau of Mines, Monthly Statistics of Mineral Production, March 2026Of these, 724 mine metallic minerals and 1,065 non-metallic. Madhya Pradesh has the most, then Gujarat, Tamil Nadu and Andhra Pradesh. Each is a site that buys equipment, spares and service.
Source: Indian Bureau of Mines, Monthly Statistics of Mineral Production, March 2026Up from 152 million tonnes a year earlier, the best year on record for Indian steel. India is the world's second-largest crude steel producer.
Source: Ministry of Steel, Overview of Steel Sector, July 2026 (provisional)The National Steel Policy 2017 sets a goal of 300 million tonnes of capacity by 2030-31. That is new plants, new lines and new suppliers to choose between.
Source: Ministry of Steel, Overview of Steel Sector, July 2026Our work for heavy industry
Buyers in heavy industry know the equipment better than any marketer. The work below is built for them: specifications first, proof second, the sales pitch last.
The company supplies technology and services to mining, aggregates and metals processing. We run every channel where an Indian buyer meets the brand online: social media, SEO, AEO and GEO, YouTube, Google and Meta ads, and the Google Business Profile for each channel partner, because a plant manager looking for spares searches by city, not by corporate name.
What we run for mining and metals
A mining or metals deal can take a year and pass through a dozen people. Each channel below has one job in that cycle, and we measure it against enquiries and tenders, not clicks.
A page for every machine, grade, alloy and application your buyers search for, written to the standards and specifications they quote. See B2B SEO services
Capacity, certifications, plant locations, safety records and project references in one place, so a tender committee can short-list you without a call. See manufacturer website design
Plant managers search for spares and service by city. We set up and run a profile for each channel partner and service point, as we do for a global mining technology brand. See the mining case study
Reach mine managers, plant heads, procurement leads and EPC project teams by title and company, with a datasheet or case study as the offer. See LinkedIn ads
Search ads on equipment, spares and service queries, routed to the right region, plus YouTube ads that put application footage in front of engineers. See performance marketing
When a buyer asks ChatGPT or Google which companies supply crushing equipment or a steel grade, the answer comes from pages it can quote. We make yours quotable. See generative engine optimisation
How mining and metals get bought
Equipment and metals are bought by committees. The site head defines the need, the engineer checks the specification, procurement runs the tender and finance signs. Each of them does their homework online.
| Who is searching | What they type or check | What your site has to show |
|---|---|---|
| Mine or plant head | The problem: downtime, throughput, a failed part, a new line | Application pages that start with the problem and show the machine or metal that solves it |
| Process or maintenance engineer | A model number, a grade, a standard, "spares near" a city | Full specifications as text, datasheets, and a dealer or service point near the site |
| Procurement and tender committee | Approved vendors, pre-qualification criteria, past projects | Certifications, capacity, project references and a downloadable company profile |
| EPC contractor | Supplier lists for a project, delivery capacity, lead times | Project references by sector, delivery capability and a named technical contact |
| Overseas buyer or importer | "manufacturer India" or "exporter" plus the product | Export markets served, port and logistics details, and pages in the buyer's terms |
| AI assistant user | "which companies supply mining crushers in India" asked in ChatGPT or Google | Plain, quotable facts on your own site: what you make, capacity, certifications, where you supply |
The dealer row is where most heavy-industry brands lose the local search. A plant manager in Jharkhand looking for spares sees whichever service point has a complete, active Google profile, not the global brand. We wrote about specification pages in SEO for manufacturers: why specification pages beat brochure websites.
Prices
Our prices are published. A single-product equipment maker or one metals plant usually starts on Starter. Growth suits most companies with several product lines, dealer networks or export markets.
Every SEO tier includes AEO and GEO visibility monitoring. All prices are plus GST. Overseas clients can be billed in INR or USD at the conversion rate fixed in the agreement. Work out a budget with the digital marketing cost calculator.
How the first quarter runs
Heavy-industry marketing pays off slowly and then keeps paying, because specification and dealer pages stay useful for years. The first quarter builds the foundation.
Every machine, grade, spare and service, every dealer and service point, every region and export market, matched to what buyers search for.
A complete, consistent Google Business Profile for each dealer and service point, so local searches for spares and service find you.
Product, grade and application pages go live in batches, each checked by your engineers, with datasheets moved out of PDFs.
Google, YouTube and LinkedIn campaigns aimed at site heads and procurement, and monthly tracking of how often AI answers name you.
Enquiries by product and region, dealer-profile actions and tender invitations, read with your sales head.
Related
Specification-led marketing for engineering and industrial brands.
02Social, search, YouTube, ads and a dealer profile network across India.
03Website and B2B marketing for an excavator brand.
04Marketing built around trials, demos and AI shortlists.
05Our wider programme for B2B companies.
Questions
With us, SEO starts at ₹50,000 plus GST a month for up to 30 keywords, and Growth is ₹75,000 for up to 50. Google, YouTube and LinkedIn ads management is the higher of 15% of monthly media or ₹50,000 plus GST, on top of media.
With a website they can pre-qualify you from: certifications, capacity, project references and a company profile they can download. LinkedIn ads then put that material in front of procurement leads at the companies on your list.
Yes. For a global mining and industrial technology brand we run the profile for every channel partner in India, and interactions across the network grew 27% month on month.
Usually two to three quarters before organic enquiries build, because each page needs technical detail and an engineer's review. Dealer profiles and pages already on page two can move within weeks.
Yes. Every SEO tier includes AEO and GEO monitoring, and we make your products, capacity and certifications quotable on your own site, which is where AI answers take supplier shortlists from.
Yes. We build pages for each export market in the terms buyers there use, and overseas clients can be billed in INR or USD at the rate fixed in the agreement.
Sources
A free audit of your site and dealer listings against the equipment, grades and services your buyers search for, with the first pages we would build.
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