Fashion marketing agency
Fashion sells when someone wears it on screen. We plan the creator films, UGC, ads and collection pages that show the garment moving, and we time them to the festive and wedding windows when shoppers are already searching.
The short answer
We get fashion and apparel brands seen, tried on and bought, online and in store. The work is creator films and UGC that show the fabric and fit, Meta and Google Shopping ads that sell the collection, SEO for collection and category pages, and a store built for browsing by occasion. We run it on the calendar your customers shop to: festive, wedding and end-of-season. UGC videos cost ₹8,000 each on a 20-video pack, and SEO starts at ₹50,000 plus GST a month.
Our apparel work includes creator campaigns for Van Heusen and Bonsoir India and the Bonsoir menswear store. Both brands sell occasion wear, so the films go out in short, frequent cuts through the wedding window rather than one big launch.
Indian fashion in numbers
India makes and exports clothing at scale, and its shoppers are moving online faster than almost anywhere else. The brands that win are the ones that look good in a six-inch frame.
Including handicrafts, exports reached ₹3,25,339 crore, a compound growth of 4.7% a year since 2023-24. Indian labels compete on the same feeds as the brands they make clothes for.
Source: IANS, 28 Jul 2026, citing a Lok Sabha reply by the Minister of State for TextilesWearing apparel is one of the largest employers in Indian manufacturing, with textiles adding another 17.6 lakh. The supply is there; the fight is for the buyer's attention.
Source: MoSPI, Annual Survey of Industries 2024-25, 30 Sep 2026Nasscom expects India to become the world's second-largest ecommerce market by 2030. Fashion is bought on mobile first, so the product page and the reel are the store window.
Source: Nasscom, Strategic Review 2026, February 2026Our fashion work
Menswear sells on fabric and fit, which is the hardest thing to show in nine seconds. So these films run longer: the garment is handled, worn and moved in before anything is claimed about it.
All 51 films from our creator campaigns, with the brief behind each one, are on the influencer marketing portfolio.
What we run for fashion brands
A fashion brand needs fresh creative every week and a store that converts it. We plan the year in seasons and give each channel one job inside it.
Creators picked for the customer, not the follower count, briefed on the fabric, the fit and the occasion, and paid per deliverable. See influencer marketing
Try-on, unboxing and styling videos shot by creators in packs of 5, 10 or 20, ready to run as ads the same week. See UGC video production
Catalogue ads, Reels ads and Shopping campaigns built around collections and sizes, judged on orders and return rate. See performance marketing
Category, occasion and fabric pages that rank for what shoppers type, like "kurta set for sangeet" or "linen shirt for men", plus size guides that cut returns. See SEO services
Shopify and custom stores organised by collection and occasion, with fast product pages and filters that work on a phone. See Shopify website design
A posting calendar, creatives and reels every month, so the feed looks alive between campaigns. See social media marketing
How fashion gets bought
The same kurta is bought by a bride's brother, a gift shopper and a regular who already knows the size. Each of them arrives on a different screen with a different question.
| Who is shopping | What they search or watch | What your brand has to show |
|---|---|---|
| The occasion shopper | "sangeet outfit for men", "wedding guest kurta", festive reels | Occasion collections, styled looks and delivery dates before the event |
| The scroller | Reels, creator try-ons and outfit videos, not a search box | Creator films that show fabric and fit in the first three seconds |
| The fit checker | Size charts, "true to size" reviews, return policy | A size guide with real measurements, fit notes on every product and easy returns |
| The gift buyer | "gift for husband", price-band searches, gift cards | Gift edits by price, gift wrap and a clear delivery promise |
| The loyal customer | Your brand name, new arrivals, sale dates | New-arrival pages, early access and WhatsApp or email alerts |
| The AI assistant user | "what should I wear to a winter wedding" asked in ChatGPT or Google | Plain style guides on your own site that name your collections and fabrics |
Most fashion budgets go to the scroller and forget the fit checker, who is the one who returns the order. We wrote about planning the season in festive campaigns for premium fashion labels and about strategy in why fashion brands need a tailored digital marketing strategy.
Prices
Our prices are published. Most fashion brands combine an SEO plan with UGC or creator work, and add paid ads for the season.
Every SEO tier includes AEO and GEO visibility monitoring. Prices are plus GST unless marked otherwise. Overseas clients can be billed in INR or USD at the conversion rate fixed in the agreement. Price a creator programme with the UGC video cost calculator.
How a season runs
Fashion marketing works backwards from the dates customers shop. A wedding-season campaign starts six to eight weeks before the first muhurat, not the week of it.
We set the collections, the dates, the creators and the budget split between UGC, creators and ads, and agree what success looks like in orders.
Collection and occasion pages, size guides and product pages get ready so the traffic has somewhere to land.
UGC packs and creator films are briefed, shot and edited, with your team approving every cut.
Short cuts go out every day on Reels and Shorts, with ads behind the ones that sell, and stock and sizes checked against what is working.
A report on orders, cost per order and returns by creative, and the pages and creators we keep for next season.
Related
All 51 creator films, with the brief behind each one.
02Our wider programme for online stores and D2C brands.
03What a fashion store needs before the ads start.
04Marketing built around trials, demos and AI shortlists.
05Specification-led marketing for engineering brands.
Questions
With us, UGC videos start at ₹8,000 each on a 20-video pack, SEO starts at ₹50,000 plus GST a month, and ads management is the higher of 15% of monthly media or ₹50,000 plus GST. Creator fees depend on the creator, from ₹10,000 a post for nano creators.
Both, for different jobs. Creators with their own audience build reach and trust in a season; UGC from creators you pay to shoot gives you a steady supply of try-on videos to run as ads. Most of our fashion clients use UGC for ads and creators for launches.
Six to eight weeks before the first shopping date. That leaves time to fix the store, shoot the creative and test it before the window opens.
Yes. We set up the product feed, run Shopping and catalogue campaigns by collection and size, and judge them on orders and returns, not clicks.
Yes. We built the Bonsoir menswear store, organised by collection and occasion. Ecommerce websites start at ₹2,50,000 plus GST.
Yes. Every SEO tier includes AEO and GEO monitoring, and style guides that name your fabrics and collections are the pages AI answers quote when someone asks what to wear.
Sources
A free audit of your store and social presence against the searches and feeds your shoppers use, with a season plan for the next window.
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