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Advertise on ChatGPT

ChatGPT Ads Agency.

We plan, build and run ads inside ChatGPT for Indian and international brands. From 1 to 13 October 2026, three campaigns we run for a commercial electric-vehicle maker earned 210,840 impressions and 3,275 clicks.

Updated 13 October 2026

Marketer reviewing ChatGPT Ads campaign performance and the sponsored ad preview
1 billion+people use ChatGPT every weekOpenAI, 31 August 2026
₹725minimum daily budget for ChatGPT ads in IndiaInc42, 27 August 2026
60+countries where ChatGPT ads now runStoryboard18, 24 September 2026

Live campaign

Thirteen days of ChatGPT ads for a commercial EV maker

The client sells electric buses, batteries, charging and fleet software. Its buyers are transport operators and fleet owners, and they ask long, specific questions before they buy: range on Indian routes, depot charging, running cost.

We split the account into three campaigns: the whole electric mobility range, the EV brand, and fleet solutions. Two bid for clicks and one for views, so we can see which message sends people to the site and which only builds recall.

210,840impressions
3,275clicks
1.55%click-through rate
$0.36average cost per click

That is $1,184 of media from 1 to 13 October 2026. The awareness campaign drew the lowest click rate, as it should. Both click campaigns held at 1.60%.

ChatGPT Ads Manager dashboard: 210,840 impressions, 3,275 clicks, 1.55% CTR across three electric mobility campaigns, 1 to 13 October 2026
ChatGPT Ads Manager, 1 to 13 October 2026. Three campaigns for a commercial electric-vehicle maker.
CampaignBids forImpressionsClicksCTR
Electric mobility ecosystemClicks84,2001,3471.60%
EV brand, market leader messageViews72,4101,0631.47%
Fleet solutionsClicks54,2308651.60%
All three210,8403,2751.55%

What the ad looks like

A sponsored card under the answer, never inside it

ChatGPT answers the question first. When the ads system finds a relevant sponsored product or service, a card appears below the answer, labelled Sponsored and set apart from it. Ours carries the brand, a headline, two lines of copy, an image and a link.

Sponsored ad card for an electric bus ecosystem shown below a ChatGPT answer about electric buses for Indian cities
The electric mobility card, shown under an answer about choosing electric buses for Indian cities.

Who sees ChatGPT ads

Logged-in adults on the Free and Go plans. The ads system reads the current conversation and, depending on the country and the person's settings, their wider ChatGPT activity.

Source: OpenAI, 31 August 2026

Who never sees them

Plus, Pro, Business, Enterprise and Education subscribers. Anyone under 18, or predicted to be. Conversations about sensitive or regulated topics such as mental health and politics.

Source: exchange4media, 27 August 2026

What advertisers get back

Aggregate numbers such as impressions and clicks. Advertisers get no conversations, chat history, memories or personal details.

Source: Inc42, 27 August 2026

The numbers so far

Six numbers we checked before advising any client

ChatGPT ads launched in the US in February 2026 and reached India in August. Each figure below links to where it was published.

$1 billion

Annual revenue run rate in under 200 days

OpenAI says ChatGPT Ads passed this mark less than 200 days after launch, with tens of thousands of advertisers.

Source: OpenAI, 31 August 2026
1 billion+

Weekly ChatGPT users

OpenAI says the ad-supported free tier is what keeps ChatGPT open to more than a billion people a week.

Source: OpenAI, 31 August 2026
3x

Return on ad spend in 28 days

OpenAI's own example: one ecommerce advertiser made three times its spend back across its campaigns in 28 days.

Source: OpenAI, 31 August 2026
₹725

Minimum daily budget in India

Self-serve Ads Manager opened to Indian businesses on 4 September 2026, after ads began showing on 27 August.

Source: Inc42, 27 August 2026

Who should advertise

Where ChatGPT ads earn their place

The channel pays when buyers research before they buy, and when one sale is worth a lot.

01

Automobile and commercial vehicles

Fleet buyers and dealers ask about range, running cost and service networks in long conversations. That is the context the ads system reads, and where our live campaign sits.

02

Industrial and B2B manufacturing

Few buyers, large orders and months of research. One qualified enquiry can pay for a quarter of media.

03

Ecommerce and D2C

OpenAI now lets advertisers use product feeds, and its 3x return example came from an ecommerce brand.

04

Education and study abroad

Students and parents compare courses, countries and loans in ChatGPT. We already run lead campaigns for Fund Abroad, an education loan brand.

05

Software and SaaS

Choosing software for a business is one of the first decisions OpenAI names when it describes how people use ChatGPT.

06

Real estate

Buyers ask about localities, builders and price bands before they visit. We helped Jashn Realty book 500+ units with Google and Meta ads.

Who should wait

Hold off if you cannot trace a lead or sale back to its source, or if your monthly media is under ₹50,000. Outcome bidding learns only from conversions it can see, and a thin budget on a new channel buys data you cannot act on.

How we run it

Six steps from account setup to the first weekly report

Account and verification

We set up Ads Manager under your company's name, as we did for the campaign above. OpenAI verifies each advertiser before ads run (MediaPost, 5 May 2026).

Tracking

We install the OpenAI Pixel and Conversions API and connect them to GA4 and your CRM, so each ChatGPT lead is counted once and traced to its campaign.

Prompt map

We list the questions your buyers ask ChatGPT, stage by stage. Our AEO and GEO team already tracks these prompts for SEO clients, so we start from real wording.

Ad cards

A headline, two lines of copy, an image and a landing page for each theme. Our studio makes the images, and we test two or three cards per campaign.

Bidding

New accounts start on CPC with a cap. Once conversions flow, we move to outcome-optimised bids. OpenAI says CPC and outcome bidding now run most campaigns.

Weekly report

Impressions, clicks, cost per click, leads and cost per lead, by campaign and by card. Cards that draw clicks but no enquiries get cut.

Paid and earned

The ad sits below the answer. We work on both.

OpenAI says advertising does not influence the answers ChatGPT gives. Paying for a card buys the space under the answer. Being named inside the answer is earned, through the content, citations and entity work we call GEO.

Our GEO case studies show what it does. Intex was shown 281K times in Google's AI answers in three months, and one of our commercial vehicle clients is named a leader by ChatGPT. Brands that run both get the mention and the card on the same screen.

How our GEO work gets brands into AI answers

ChatGPT adsGEO (in the answer)Google Ads
Where you appearA card below the answer, labelled SponsoredInside the answer, as a named brand or cited sourceAbove and below Google results, labelled Sponsored
How you payCPM, CPC or outcome-optimised bidsA monthly retainer, no mediaMostly per click
Who sees itLogged-in adults on Free and Go plansAnyone who asks, on any planAnyone searching on Google
When it starts workingOnce the campaign is approvedOver months, as content and citations buildOnce the campaign is approved
Our fee15% of media or ₹50,000, whichever is higherSEO, AEO and GEO plans from ₹50,000 a month15% of media or ₹50,000, whichever is higher

Pricing

One fee rule for ChatGPT, Google and Meta ads

Our management fee is the higher of a share of your monthly media or ₹50,000, plus GST. The rate applies to the whole budget and falls as the budget grows. Media spend is separate.

Under ₹20 lakh of media15%or ₹50,000 a month, whichever is higher
From ₹20 lakh10%of the whole monthly media budget
From ₹50 lakh8%of the whole monthly media budget
From ₹1 crore4%of the whole monthly media budget
Worked examples₹1,00,000 of media: fee ₹50,000. ₹3,00,000: fee ₹50,000. ₹12,00,000: fee ₹1,80,000. ₹25,00,000: fee ₹2,50,000.
Brands outside IndiaThe higher of 15% of monthly media or $750; 10% from $20,000, 8% from $50,000 and 4% from $100,000 of media.

All prices are plus GST. Work out your own number with the performance marketing fee calculator.

Questions

What brands ask before their first ChatGPT campaign

What does a ChatGPT ads agency do?

It runs your campaigns in OpenAI's Ads Manager: account setup, Pixel and Conversions API tracking, ad cards, bids, budgets and reporting. We also map the prompts your buyers use, which comes from our AEO and GEO work.

Are ChatGPT ads available in India?

Yes. Ads began showing to Indian users on 27 August 2026, and self-serve Ads Manager opened to Indian businesses on 4 September 2026 (Inc42).

What is the minimum budget for ChatGPT ads in India?

₹725 a day is OpenAI's minimum daily budget in India (Inc42, 27 August 2026). We advise at least ₹50,000 a month of media, so the campaign gathers enough clicks to judge.

How much does your ChatGPT ads management cost?

The higher of 15% of monthly media or ₹50,000, plus GST. The rate falls to 10% from ₹20 lakh, 8% from ₹50 lakh and 4% from ₹1 crore of media, on the whole budget.

Who sees ads in ChatGPT?

Logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Education users see no ads, and neither does anyone under 18.

Do ads change what ChatGPT says?

No. OpenAI says advertising does not influence ChatGPT's answers, and ads are labelled and kept apart from the answer (OpenAI, 31 August 2026). To be named inside the answer you need GEO.

Can advertisers see what users type?

No. Advertisers get aggregate figures such as impressions and clicks, and no conversations, chat history, memories or personal details (Inc42, 27 August 2026).

How do you bid on ChatGPT ads?

By CPM, CPC or outcome-optimised bids. OpenAI added CPC bidding in May 2026 (MediaPost), and CPC and outcome bidding now run most campaigns (OpenAI).

How do you track leads from ChatGPT ads?

With the OpenAI Pixel and Conversions API, connected to GA4 and your CRM. That shows which campaign and which card produced each lead.

Which businesses suit ChatGPT ads?

Businesses whose buyers research before they buy: commercial vehicles, industrial and B2B, ecommerce with a product feed, education, software and real estate.

What results have you seen from ChatGPT ads?

Three campaigns for a commercial electric-vehicle maker earned 210,840 impressions and 3,275 clicks at a 1.55% click-through rate from 1 to 13 October 2026, for $1,184 of media.

Should I run ChatGPT ads or GEO?

Both, if the budget allows. The ad buys the card under the answer from the day it is approved. GEO earns a mention inside the answer and keeps working without media spend.

Can you run ChatGPT ads outside India?

Yes. ChatGPT ads run in more than 60 countries (Storyboard18, 24 September 2026), including the US and much of Europe, and we bill overseas brands in dollars.

Do I need a new landing page for ChatGPT ads?

Not always. We point each card at the page that answers the prompt best. If no page does, we build one, and our websites start at ₹1,00,000 plus GST.

Put your brand under the answer your buyers are reading

Tell us what you sell and your monthly budget. We send back a campaign plan and the fee.

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