Guwahati Tea Auction Centre
Assam Tourism says the Guwahati Tea Auction Centre was established in 1970 and that the bulk of Assam's teas are sold through it.
Source: Assam Tourism, Tea and Golf page, Last reviewed and updated 19 September 2026Guwahati
Guwahati businesses mostly sell to people who are not in Guwahati yet: tourists planning a North East trip, tea buyers in other states and abroad, and traders across the region. We run SEO, Google and Meta ads, UGC video and ecommerce sites for that buyer from Noida. Our SEO plans begin at ₹50,000 a month plus GST.
The gateway city
A Guwahati hotel is booked from a phone in Pune. A Guwahati tea brand is ordered from a flat in Bengaluru. A Guwahati distributor's next account is a shop in Shillong or Dimapur. The city sits at the door of the North East, and its marketing has to reach people at the far end of their search, often weeks before they arrive.
That changes the targeting. We set Google and Meta campaigns to the cities your buyers live in, not the city you work in, and we time them to when people plan: travel searches before the winter season and the Bihu holidays, gifting tea before Diwali, trade campaigns before the distributor's buying cycle.
Guwahati by the numbers
From Assam Tourism, the Kamrup Metropolitan district administration and the Airports Authority of India.
Assam Tourism says the Guwahati Tea Auction Centre was established in 1970 and that the bulk of Assam's teas are sold through it.
Source: Assam Tourism, Tea and Golf page, Last reviewed and updated 19 September 2026The same page says Assam produces 550 million kg of tea on average and accounts for 55% of India's total tea production and 80% of the country's export.
Source: Assam Tourism, Tea and Golf page, Last reviewed and updated 19 September 2026AAI records 6,622,784 passengers at Guwahati for the year, more than four times Agartala's 1,538,175 in the same table, with international passengers up 29.1% to 75,249.
Source: Airports Authority of India, Traffic News March 2026, Annexure III, March 2026 (period April 2025 to March 2026)The district administration gives Kamrup Metro's population as 12,60,419 in 2011, on a geographical area of 1,528 sq km.
Source: Kamrup Metropolitan district administration, District at a glance, Last updated 3 December 2025Reading the figures
An airport moving more than 6.6 million passengers a year in a district of about 12.6 lakh people suggests a large share of that traffic is visitors and people travelling on to the rest of the region. For hotels, homestays, cab operators and tour companies, the customer is in Delhi, Kolkata, Mumbai or Bengaluru. Google Search catches them when they type 'Kaziranga trip from Guwahati' or 'Shillong tour package'. YouTube and Instagram travel reels sell the trip months earlier. Remarketing brings back the family that looked at your package and then went quiet.
The tea figures point to a different kind of buyer. If most of Assam's tea moves through one auction centre, the commodity side of the business is already organised. The money for a Guwahati tea brand is in what happens after the auction: a branded packet on Amazon, a gifting box for corporate buyers, a direct-to-consumer site with subscriptions. That needs product photography, UGC video, Google Shopping and Meta campaigns aimed at tea drinkers in the metros, plus email to bring them back for the next order. For export buyers, English SEO on garden, grade and flush terms and LinkedIn outreach to importers do the work.
The 29.1% jump in international passengers is small in absolute terms but worth watching. Tour operators and hotels that want overseas guests should build at least one page for each country they sell to, in plain English, and run campaigns set to those countries before investing in anything else.
Where the money is
Package and destination pages for Kaziranga, Shillong, Tawang and Majuli, Google Search aimed at the metros, travel reels on Instagram and YouTube, and WhatsApp booking flows.
Ecommerce sites, Amazon and marketplace creatives, gifting campaigns before festivals, and SEO for single-estate and orthodox tea searches.
Service pages for each state you cover, Google Search for wholesale and transport terms, and LinkedIn aimed at brands looking for a North East partner.
Campaigns set to Shillong, Itanagar, Kohima, Imphal and Agartala as well as Guwahati, pages that answer travel and stay questions for families coming in, and WhatsApp follow-ups that do not depend on a local phone call.
What we run
Destination, product and service pages that rank in the cities your buyers live in, with AEO and GEO monitoring for AI answers.
02Instagram and Facebook campaigns for travel packages and tea brands, set to metro audiences and timed to holiday and festival seasons.
03Search and Shopping campaigns for tour packages and tea, with remarketing to people who viewed a package or a product.
04Short videos of stays, tea tastings and road trips that sell better than brochure photos. 10 UGC videos cost ₹90,000 and 20 cost ₹1,60,000, plus GST.
05Online stores for tea brands from ₹2,50,000, and booking sites for hotels and tour operators from ₹1,00,000.
Related work
Three clients whose marketing problems match Guwahati's: selling travel, building a food brand online and reaching buyers in transport and logistics.
Guwahati pricing
A tour operator selling three or four circuits usually fits SEO Starter at ₹50,000 a month plus GST, with Meta and Google media on top in the planning season. A tea brand selling online nationally sits closer to Growth at ₹75,000, and ad management is the higher of 15% of media or ₹50,000.
Every SEO tier includes AEO and GEO visibility monitoring. All prices are plus GST. Model your own budget with the digital marketing cost calculator.
Questions
₹50,000 a month plus GST for SEO Starter. Ad management is the higher of 15% of your monthly media or ₹50,000, plus GST. Websites start at ₹1,00,000 and online stores at ₹2,50,000.
Yes. We target Google and Meta campaigns at travellers in Delhi, Kolkata, Mumbai, Bengaluru and other metros, build pages for each circuit, and use remarketing to bring back people who viewed a package.
Build a brand. That means an ecommerce site, marketplace listings, product video, Google Shopping and Meta campaigns aimed at metro tea drinkers, and email to win the second and third order.
Several weeks before people book. We start campaigns well ahead of the peak season you sell and keep remarketing running through it, so the family that saved your package in August sees it again in October.
Yes. We build a page for each state you cover, run Google Search on wholesale and transport terms, and use LinkedIn to reach brands looking for a regional partner.
Yes. Planning, approvals and reporting happen over video calls and email, and we plan shoots on location when travel or tea content needs it.
Send us your website and the customers you want more of, wherever they are. We will reply with a free SEO audit and the first campaigns we would run. Write to info@digistreetmedia.com.
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