A location-led SEO strategy grew Omaxe organic traffic 72%, lifted business queries 142%, and drove a 111% rise in international enquiries from NRI markets.
Indian real estate search is intensely local: buyers search by city and project area, not by developer alone. Omaxe needed visibility across multiple distinct markets simultaneously.
There was also a substantial non-resident audience researching Indian property from abroad, a segment with different search behaviour and different trust requirements.
Organic traffic grew 72%, from 222,962 to 383,864 visitors. Business queries rose 142% to 17,456 in the year, and the rebuilt site won Best Real Estate Website from ET in 2020.
The international results were the standout: traffic and queries from NRI-dominated markets rose by an average of 89%, driving a 111% increase in international business enquiries.
| Metric | Before | After | Change |
|---|---|---|---|
| Visitors (annual) | 222,962 | 383,864 | +72% |
| Sessions | 309,333 | 519,156 | +68% |
| Business queries | 7,199 | 17,456 | +142% |
| International enquiries | — | — | +111% |
Figures compare Apr 2019 – Apr 2020 against May 2020 – May 2021, measured in Google Analytics.
An ever-energetic team with the true essence of timelines & technology as well as in-depth knowledge – this is what I can say for team DigiStreet. The swiftness and efficiency with which DigiStreet has completed the project well on time is truly commendable. Omaxe’s relation with DigiStreet has further strengthened with this project!
Multi-location and cross-border search need different strategies. We run both.
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