Sirca Paints has been a long-term partner rather than a single campaign. Following a website rebuild, organic traffic grew 53% and business queries rose 285% year on year.
Sirca Paints operates in industrial coatings and wood finishes, a category where product specification detail matters more than broad consumer reach. The challenge was not a single launch but maintaining compounding growth over a multi-year engagement.
In 2022–23 we designed and rebuilt the website to improve both search visibility and user experience, which established the base the later growth was measured against.
Organic visitors grew from 57,052 to 87,594 year on year, a 53% increase. Engaged sessions rose 46.5%, meaning the growth came with genuine interaction rather than bounce traffic.
The clearest commercial signal was query volume: branded and product searches rose 285%, from 5,941 to 22,880 in the year, more than 10,000 monthly at peak.
| Metric | Before | After | Change |
|---|---|---|---|
| Visitors (annual) | 57,052 | 87,594 | +53.5% |
| Sessions | 74,677 | 112,801 | +51.1% |
| Engaged sessions | 47,557 | 69,671 | +46.5% |
| Search queries | 5,941 | 22,880 | +285% |
Figures compare Jun 2022 – Jan 2023 against Jan – Dec 2023, measured in Google Analytics and Google Search Console.
We had this idea in our minds to associate Sirca with homes. This brand communication DigiStreet came up with has really stood strong from that point of view. I also think that this communication has enough scalability to play many stories and has the ability to connect it to both our consumers and key stakeholders.
The strongest results in this portfolio come from multi-year engagements, not single campaigns.
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