Clients:
Nails By Gunjan
Agency:
DigiStreet Media
Industry:
Luxury Beauty & Wellness
Region:
Lucknow, India
DigiStreet Media partnered with Nails By Gunjan — Lucknow’s leading luxury nail, lash and hair studio — to completely re-engineer their digital presence. The original site at nailsbygunjan.in was a basic brochure built on a generic template, with limited mobile responsiveness, no online booking, no payment gateway, and a gmail-based contact flow that felt off-brand for a premium beauty destination.
The new site at nailsbygunjan.com is a ground-up rebuild — a refined visual identity, a smooth appointment booking journey, an integrated payment gateway, branded automated email confirmations to customers, and a mobile experience that feels as luxurious as the salon itself.
DigiStreet Media is a full-service digital marketing and web development agency with a strong track record of building premium brand experiences for the beauty and wellness industry. From luxury salon chains to D2C cosmetic brands like Vega and Garnier, we understand what a high-end beauty customer expects from a digital touchpoint — trust, taste, and friction-free booking. For Nails By Gunjan, we combined design craft with smart commerce engineering to turn the website into a real growth channel.
Serving Success
Work Process
The brief was clear: take the old .in site — functional but generic — and transform it into a digital experience worthy of Lucknow’s most-loved luxury nail studio. We delivered an end-to-end rebuild on nailsbygunjan.com covering branding, UX, custom development, payment integration and lifecycle email design.
We audited nailsbygunjan.in, mapped the customer journey, and identified the booking + payment + mobile gaps that were costing the brand bookings.
Premium serif typography, pastel-pink palette and editorial-style layouts that mirror the in-salon luxury experience.
Hand-coded responsive front-end + WordPress back-end built for speed, SEO and easy content management.
Razorpay integration for advance booking deposits + branded HTML email confirmations & reminders sent automatically to every customer.
Cross-device QA, Google Analytics & Search Console setup, then a smooth domain switchover from .in to .com with full SEO redirects.
Digital Drive
Digital Drive
Common questions about our work with Nails By Gunjan and what it takes to build a premium digital experience for nail, lash, hair, skincare and luxury beauty brands.
We delivered a complete website revamp on nailsbygunjan.com — replacing the older .in brochure site with a premium, conversion-led experience. Scope included brand-first UX/UI design, custom WordPress development, mobile-first responsive build, online appointment booking flow, Razorpay payment gateway integration for booking deposits, branded automated email confirmations and reminders, WhatsApp + Google Maps integration, on-page SEO foundation, GA4 + Search Console setup, and a smooth domain switchover from .in to .com with full SEO redirects.
Both. DigiStreet Media is headquartered in Delhi-NCR and operates as a leading website design and development company in India, serving clients across Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Lucknow and every major Indian metro — plus international markets in the US, UK, UAE and Singapore. Nails By Gunjan is based in Lucknow and our team delivered the full project remotely with regular video reviews.
Yes. We’ve built premium digital experiences for category leaders in beauty, skincare, lifestyle and wellness — including Vega Beauty, Garnier (campaign sites), Govind Archna (luxury jewellery), and now Nails By Gunjan. We understand what a luxury beauty customer expects from a digital touchpoint: trust signals, taste, friction-free booking, and a mobile experience that feels as polished as the in-salon experience.
We integrated Razorpay — India’s most widely-used payment gateway — for advance booking deposits. When a customer books an appointment online, they pay a small deposit (e.g. INR 500–1,000) via UPI, card, net banking or wallet. Once payment is confirmed, the slot is locked, a branded confirmation email goes out automatically, and the deposit is adjusted against the final bill at the studio. This single change reduced no-shows by approximately 40% in the first three months.
Every customer who books, pays or contacts Nails By Gunjan now receives professionally designed HTML emails sent from a branded domain (booking@nailsbygunjan.com) instead of a generic gmail address. Templates include: booking confirmation, payment receipt, 24-hour appointment reminder, post-visit thank-you, and seasonal offer broadcasts. Each is mobile-friendly, on-brand, and includes the studio’s contact + location + add-to-calendar links.
Yes — mobile-first by design. Over 70% of Nails By Gunjan’s traffic comes from phones, so we treated the phone screen as the primary canvas. Every section — typography scale, booking journey, tap-friendly CTAs — was designed for mobile first, then scaled up to tablet and desktop. The site loads in under 2 seconds on 4G, scores 90+ on Google PageSpeed Insights for mobile, and has zero layout shift.
Just 2 weeks end-to-end — from kickoff to go-live. That’s the DigiStreet difference: a tight in-house pod of designers, developers and integration specialists working in parallel, not a relay race across silos. Week 1 covered discovery, brand-first UI design and the foundational build. Week 2 layered in custom development, Razorpay payment gateway integration, branded email automation, mobile QA, content migration, SEO redirects and the .in → .com domain switchover. Post-launch we provided 30 days of bug-fix support and team training. If you’re looking for a quick-delivery website design agency in Delhi or India that ships premium work fast, we’re built exactly for that.
Our website design and development projects start at INR 75,000 + GST for a focused, conversion-led build and scale up to INR 5 Lakhs + GST or more depending on the number of pages, depth of customisation, integrations (payment gateway, email automation, CRM, ERP), bespoke animations and the technology stack required (WordPress, custom React/Next.js, Shopify, etc.). For a beauty or skincare brand with similar scope to Nails By Gunjan, the typical investment lands in the INR 1.5 to 3 Lakhs + GST band as a one-time project fee. Ongoing monthly retainers for SEO, content updates and performance marketing start at INR 50,000 + GST.
The site was built on a strong SEO foundation: clean semantic HTML, fast load times, mobile-first responsive design, structured data, descriptive image alt text, and on-page optimisation for 30+ relevant keywords like luxury nail salon Lucknow, nail extensions Lucknow, gel nails Lucknow, eyelash extensions Lucknow, and Google My Business listings for all 3 studio locations. Combined with our ongoing SEO retainer, Nails By Gunjan is well-positioned to dominate local search in the Lucknow beauty category.
Absolutely. Whether you run a salon chain, D2C cosmetic brand, skincare clinic, spa, or beauty product line, we’d love to discuss your goals. We bring 13+ years of experience as a website design and development agency in Delhi and across India, an in-house team for design, dev, payment integration, email automation and SEO, and a proven track record with premium brands. Start a project with us →
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