Influencer content and carousels led
Most hot and warm leads came from Facebook and Instagram, from buyers aged 24 to 44 across Lucknow, Kanpur, Gorakhpur, Ayodhya and Prayagraj. On Google, the phrase "flats in Lucknow" alone brought 40 conversions.
Real estate · Lucknow · Performance marketing
Since 2024 we have run Google and Meta campaigns for Jashn Elevate, a residential project in Sushant Golf City, Lucknow. The campaigns have helped Jashn Realty book more than 500 units. This page sets out what we ran, month by month, and what changed the results.
The brief
Jashn Elevate offers 2, 2.5 and 3 BHK apartments in Sushant Golf City, Lucknow. Buyers there compare several projects before they book a site visit, and most of them start on a phone.
We run two engines side by side. Google Search, Performance Max, YouTube and display remarketing catch people who are already searching for flats in Lucknow. Meta carries the volume: carousels, creator videos, voice-over walkthroughs and remarketing to people who have seen the project before.
Every month we send Jashn a report: reach, leads, cost per lead, the keywords and ads that worked, and what we will change next. From 2026 the reports also read the CRM, so we judge campaigns on qualified buyers, not only on form fills.
Meta ads, month by month
Facebook and Instagram carried most of the lead volume. December was the cheapest month at ₹209 a lead, after the creator videos and remarketing had settled.
| Month | Reach | Impressions | Leads | Cost per lead |
|---|---|---|---|---|
| June 2024 | 23,85,472 | 46,18,883 | 1,315 | ₹248 |
| July 2024 | 8,57,914 | 33,66,061 | 1,755 | ₹230 |
| August 2024 | 10,27,733 | 37,85,891 | 1,730 | ₹233 |
| September 2024 | 9,96,474 | 35,56,314 | 1,394 | ₹310 |
| November 2024 | 11,38,021 | 35,11,791 | 757 | ₹358 |
| December 2024 | 13,65,001 | 50,58,654 | 1,474 | ₹209 |
| Six months | - | 2,38,97,594 | 8,425 | ₹255 |
Source: DigiStreet monthly reports to Jashn Realty. Cost per lead excludes taxes.
Google ads, month by month
Search leads cost more than Meta leads but arrived with clearer intent. In July the search campaign gave better quality leads than display, so we moved budget towards search and video and kept display for remarketing.
| Month | Impressions | Clicks and video views | Leads | Cost per lead |
|---|---|---|---|---|
| Launch to June 2024 | 8,46,976 reached | 72,314 clicks and views | 327 | ₹510 |
| July 2024 | 11,51,434 | 37,600 clicks, 40,442 views | 509 | ₹505 |
| August 2024 | 5,25,617 | 18,681 clicks, 11,900 views | 311 | ₹650 |
| September 2024 | 2,89,953 | 12,856 clicks, 11,100 views | 286 | ₹698 |
| December 2024 | 18,60,475 | 80,689 clicks, 35,350 views | 151 forms, 896 brochure downloads, 564 WhatsApp clicks | ₹1,521 a form |
December counts brochure downloads and WhatsApp clicks separately from lead forms, which is why its cost per form is higher.
The reports, month by month
The campaigns ran through 2024, 2025 and 2026. These are the months with a full written report, and the decision each one led to.
Most hot and warm leads came from Facebook and Instagram, from buyers aged 24 to 44 across Lucknow, Kanpur, Gorakhpur, Ayodhya and Prayagraj. On Google, the phrase "flats in Lucknow" alone brought 40 conversions.
A creator remarketing campaign produced 25 hot and warm leads and a voice-over walkthrough produced 22. Google search leads were better than display leads, so search kept the larger share.
"Apartments for Sale in Lucknow" brought 104 conversions at ₹864 each. Two creator videos turned one in five of their leads into hot or warm prospects.
Stating in the form and the headline that the tower is under construction filtered out people who wanted to move in at once. Male creators also outperformed female creators for this project. Branded searches for Jashn Elevate started converting.
The new Jashn Phase 2 video and two fresh video ads were the best performers. Following the September plan, creative was timed to Dhanteras and Diwali, when people in Lucknow buy homes, with a "Naya saal, naya ghar" push lined up for the new year.
Meta cost per lead fell to ₹209 on 50.6 lakh impressions. On Google, 896 people downloaded the brochure and 564 started a WhatsApp chat alongside 151 lead forms.
With the CRM in the loop, we measured hot and warm leads only. One campaign aimed at affluent, property-intent buyers aged 28 to 50 delivered 12 of the month's 25 qualified leads at ₹2,410 each, about 8 times cheaper than the next campaign. We moved budget behind it.
130 leads at ₹925 each, from 5,060 clicks at ₹23.76. The share of leads rated warm or hot rose from 7.2% in May to 14.6%. The best campaign gave 58 leads at ₹539, and family-led creative beat project-led creative.
Search terms that converted
Broad local phrases did the work. Size and price searches converted in smaller numbers, and a long negative list kept out plot, rental and job searches.
| Keyword | Clicks | Conversions | Cost per conversion |
|---|---|---|---|
| Apartments for Sale in Lucknow | 3,606 | 104 | ₹864 |
| flats in Lucknow | 1,066 | 40 | ₹422 |
| Flats for Sale in Lucknow | 630 | 23 | ₹732 |
| residential apartment near me | 279 | 15 | ₹392 |
| 3 BHK Property for sale | 438 | 14 | ₹546 |
| flat purchase | 430 | 14 | ₹886 |
| group housing projects in lucknow | 214 | 8 | ₹581 |
| Buy 3 bhk flats in lucknow | 231 | 7 | ₹698 |
| Luxury Apartments for Sale In Lucknow | 82 | 5 | ₹398 |
Google Ads keyword reports to June and August 2024.
What worked
Male creators speaking to family buyers outperformed female creators for this project, and their videos turned about 20% of leads into hot or warm prospects.
Saying "under construction" in the form and the ad headline cut leads from people who wanted to move in now.
In 2026, a family-first creative beat project-led creative. We now prospect with family stories and use project proof for remarketing.
Budget moved to buyers aged 35 to 55 in Gomti Nagar, Sushant Golf City, Sultanpur Road, Indira Nagar and Chinhat, plus professional groups such as bank staff, doctors and government employees.
Cost per lead alone hid the difference between campaigns. Cost per qualified lead showed one campaign was 8 times more efficient, so the budget followed it.
Budget, timeline, preferred location and intent questions in the lead form, plus site visits tracked as a CRM stage, so we can report a true cost per visit.
The work
Every creative is tested against cost per qualified lead, not likes. These three ran on Facebook and Instagram in 2026.
What we run for Jashn
Carousels, creator videos, voice-over walkthroughs and remarketing on Facebook and Instagram.
02Search, Performance Max, YouTube and display remarketing for people searching for flats in Lucknow.
03Launch planning, lead forms that qualify, CRM feedback and site-visit tracking.
04Local targeting by micro-market across Lucknow and nearby Uttar Pradesh cities.
05Creator content made for ads, not only for the creator's own feed.
Questions
On Meta, between ₹209 and ₹358 a lead each month from June to December 2024 for Jashn Elevate, and ₹925 in July 2026 once lead forms asked qualifying questions. Google leads cost ₹505 to ₹698 from July to September 2024.
Both. Meta gave the volume at a lower cost per lead. Google search gave fewer leads with clearer buying intent, and in July 2024 search leads were better than display leads.
"Apartments for Sale in Lucknow" was the strongest, with 104 conversions at ₹864 each by August 2024. "flats in Lucknow", "Flats for Sale in Lucknow" and "3 BHK Property for sale" followed.
Because cheap leads are not always buyers. In May 2026 one campaign produced qualified leads at ₹2,410 while others cost ₹19,000 or more. Moving budget to it doubled the warm and hot share by July.
Family-led ads beat project-led ads in 2026. In 2024, creator videos and voice-over walkthroughs led, and male creators outperformed female creators for this project.
About two weeks for qualified leads. In May 2026, quality leads began arriving after the first 10 to 12 days, once the campaigns had been optimised.
We will show you the plan we would run for your project, with the cost per lead we would expect and how we would track site visits.
Awarded Digital Marketing Agency
Over 100
reviews
