Create a clearer route from the corporate story to Mycem and Zuari Cement offerings.
Website design case study · Manufacturing
A proposed digital experience that gives products, corporate credibility and greener construction a clearer place in one connected manufacturing website.
Prototype screen supplied for this project. Design evidence—not a claimed live launch.
The communication challenge
A cement manufacturer’s website is not only a corporate brochure. It must help buyers understand products, help partners locate information, give investors confidence and make sustainability commitments credible and easy to explore.
Create a clearer route from the corporate story to Mycem and Zuari Cement offerings.
Bring scale, heritage, manufacturing capability and governance into a more contemporary experience.
Turn sustainability from an isolated topic into a visible part of the company narrative.
Reduce navigation friction for customers, channel partners, investors, media and prospective employees.
Current experience and proposed direction
The redesign is built around observable UX opportunities—not invented performance claims. The comparison below shows the public website and the proposed homepage direction.
What the redesign changes
Company, brands, manufacturing, products, sustainability and insights become distinct routes instead of competing messages.
The hero explains category, ambition and visual scale before asking the visitor to explore.
Mycem and Zuari Cement can be understood as trusted brands within one quality and corporate framework.
Greener construction is introduced as a strategic story rather than buried in a utility section.
Typography, cards and content modules are designed to retain meaning on smaller screens.
Clear page purposes support future product, plant, insight and sustainability content without keyword overlap.
Inside the proposed experience
The prototype gives industrial ambition, product discovery and corporate heritage their own visual role while retaining one connected design language.
Review the supplied Figma flow to experience the complete page sequence, brand presentation and responsive design direction.
Measurement after implementation
A design case study should separate what is built from what is measured. Once implemented, these are the practical signals that show whether the new experience is working.
FAQs
For the wider method, read our manufacturing website redesign guide.
The proposed redesign organises corporate, brand, product and sustainability information into a clearer digital journey for customers, partners, investors and job seekers.
The visuals on this case study are from the approved design prototype supplied for the project. DigiStreet does not present prototype screens as a live launch or claim measured performance results before implementation and analytics validation.
A manufacturing website must serve several audiences at once, explain products and technical value clearly, build corporate trust and make sustainability, plants, distribution and enquiries easy to find.
Yes. DigiStreet designs corporate, B2B and manufacturing websites, including information architecture, UI and UX, responsive design, content structure, development and search optimisation.
Useful measures include product-page engagement, dealer or enquiry actions, careers and investor journeys, Core Web Vitals, organic discovery and completion rates for key tasks.
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