Published prices
Website, SEO, social, UGC, AI-film and brand-video lines come from DigiStreet’s current live service pages. Starting-price and monthly or one-time labels remain visible.
Plan media, fees and services
Build a monthly plan around leads, online sales or a services-only brief. The tool separates media, DigiStreet’s management fee and published service prices, so every figure keeps its job.
Read the plan correctly
The useful plan is the one a finance team can reconcile and a marketing team can revise. These three layers stay separate so a published service price never looks like a media benchmark.
Website, SEO, social, UGC, AI-film and brand-video lines come from DigiStreet’s current live service pages. Starting-price and monthly or one-time labels remain visible.
Lead target, cost per lead, orders, average order value, target ROAS, margin and frequency are values you supply. The calculator repeats them instead of presenting them as market facts.
Delivery ranges name the publisher, market and period. Missing source values remain unavailable instead of being replaced with invented estimates.
Management fee
Media spend is the amount available inside the advertising platforms. The management fee covers DigiStreet’s campaign work and follows one published rule: the higher of the applicable percentage of media or ₹50,000 per month, plus GST. Below ₹10,00,000 the rate is 15%. From ₹10,00,000 it is 10%. From ₹20,00,000 it is 8%. The selected rate applies to the whole monthly media budget.
A ₹1,00,000 media budget therefore carries the ₹50,000 minimum because 15% would be ₹15,000. A ₹4,00,000 budget carries a ₹60,000 fee. At ₹10,00,000 the whole-budget rate becomes 10%, so the fee is ₹1,00,000. The calculator shows the effective percentage and the next threshold rather than hiding the minimum inside a total.
Media delivery
Search is usually calculated from cost per click, while awareness delivery on Meta, LinkedIn and Google Display can begin with cost per thousand impressions. YouTube video delivery can begin with cost per view. Click-through and conversion rates then connect delivery to visits, leads or orders. Each low, expected and high result carries the exact source used.
Industry, category, business type, ticket band and geography prepare a lookup. They change a number only when a publisher reports that difference. Where a category result does not exist, the estimate states that it uses an industry or all-industry fallback. A missing India cost remains missing, so unsupported delivery cells do not display generic example numbers.
Reach needs one more declared setting: frequency. Selecting light, standard or heavy changes only the reach calculation, using 1.5, 2.5 or 4 impressions per person. That control belongs to the visitor. It is not a forecast of how any platform will manage frequency.
Published reference point
Fund Abroad’s published result was ₹97.56 per lead. It belongs to that brief, market and period, so the planner labels it as a case result instead of treating it as an industry average.
Three useful comparisons
In leads mode, the opening media figure is the number of leads multiplied by the cost-per-lead assumption you chose. In sales mode, it is target revenue divided by target ROAS. These are back-solves from your inputs and remain planning calculations rather than platform delivery forecasts.
SEO and social retainers add to the monthly plan. Website, UGC and brand-video packs sit in one-time work. AI film can be one-time or monthly depending on the selected published option. The first-three-month result adds three monthly totals and one set of one-time projects.
Change a lead cost, ROAS or media split and copy the new summary. The difference between the two plans shows which assumption is carrying the most risk. The URL hash stores non-personal plan state, so the comparison can be shared without adding contact details.
Business funnels
A B2B team can enter two account-level rates: the share of leads that meet its qualification rule and the share of qualified leads that close. If a sourced delivery range estimates 100 leads, a visitor-entered 40% qualification rate produces 40 qualified leads. A 20% close rate then produces eight estimated deals. Cost per qualified lead and cost per deal use the medium budget as the numerator. Leaving either rate empty leaves the corresponding downstream result unavailable.
A clinic, salon, dealership or another local service may care about attended bookings rather than form fills alone. The optional lead-to-booking rate converts the sourced lead range into a booking range and shows media cost per booking. Because this rate depends on follow-up speed, availability and the visitor’s own operations, it is entered by the visitor rather than borrowed from an unrelated advertiser.
For SaaS, subscription and marketplace profiles, the calculator shows sign-ups. If a measured click-to-sign-up rate is entered, clicks are multiplied by that rate. Without an entered rate, a sourced click-to-conversion benchmark can support the lead or sign-up line when the benchmark actually publishes one. Missing conversion data stays unavailable, while impressions, views and clicks can still remain useful.
The sales target first sets a required media budget from orders, average order value and target ROAS. Per-medium order estimates are a separate calculation: clicks multiplied by the selected benchmark’s sourced conversion rate when one is published. A visitor purchase rate is required only where that source value is unavailable, and entering one always acts as a clearly labelled override. Gross margin supplies another comparison. Break-even ROAS is 100 divided by gross margin percentage, so a 25% margin produces a 4× break-even ROAS. The result keeps that threshold next to the visitor’s target instead of mixing it into a sourced platform benchmark.
Worked examples
The published Fund Abroad creative analysis reports 378 leads from ₹36,877.54 of media between 22 July and 20 August 2026. Dividing spend by leads gives ₹97.56 per lead. Selecting that reference for a target of 200 leads opens with ₹19,512 of media. The management-fee rule then applies separately, so the ₹50,000 minimum is not hidden inside the media line. The reference remains labelled with the client and period because it is evidence from one campaign, not a general education-industry average.
The broader Fund Abroad case study reports 1,838 leads from ₹3,13,838 of media from 1 May to 20 July 2026, an average of ₹170.75 per lead. It also records the qualified-lead ratio moving from 5% to 15%. The calculator offers ₹170.75 as a second labelled cost-per-lead reference, while qualification remains a separate funnel input. For a 200-lead target, that reference opens with ₹34,150 of media before the management fee.
Consider a visitor planning 100 monthly orders at a ₹5,000 average order value and a 4× target ROAS. Target revenue is ₹5,00,000. Dividing that revenue by four produces ₹1,25,000 of required media. The published management rule adds the ₹50,000 minimum, so media plus management equals ₹1,75,000 and the planning cost per target order is ₹1,750 before GST. Individual channel orders use a sourced conversion rate when published; otherwise the visitor must supply a purchase rate, and may also override a sourced value with measured account data.
Adding a ₹75,000 SEO Growth retainer changes monthly cash outlay but does not change the media-and-management cost per target lead or order. Likewise, a Basic CMS website starting at ₹1,00,000, a five-video UGC pack at ₹75,000 or a 30-second AI film starting at ₹75,000 belongs in one-time work. The quantity control multiplies the AI-film unit price by the number selected. This separation lets a finance team see the first-three-month commitment without making production work look like paid-media delivery.
A plan becomes more useful when the visitor replaces provisional inputs with measured ones. A B2B team can update qualification and close rates after reviewing CRM stages. A clinic can replace its booking rate after checking attended appointments. A SaaS team can use its measured sign-up rate, while an online seller can enter its purchase conversion rate and average order value. Each change recalculates only the dependent output, keeping sourced platform delivery separate from the visitor’s own funnel evidence.
Common questions
Six short answers about fees, assumptions, delivery ranges and saved plan state.
No. Every price and calculated fee is shown before GST, with “+ GST” kept next to the relevant result.
No. Media funds platform delivery. DigiStreet’s management fee is a separate line, calculated as the higher of the applicable rate or ₹50,000 a month.
A cited source may not publish an industry value, India cost, conversion rate or midpoint. The planner leaves that result unavailable instead of filling the gap with a guessed value.
Yes, as a labelled starting point. The calculator keeps it identified as a case result rather than presenting it as an industry average.
Active medium shares always total 100%. Moving one slider redistributes the remaining share across the other active channels; switching a channel off gives it zero.
The hash stores non-personal plan settings such as objective, profile choices, amounts, split and selected service IDs. The contact link passes only a short numbers-only summary.
Bring the objective, media level and services you selected. DigiStreet can validate the brief against current platform evidence and the work required.
4.9 / 5
“With our growing presence across diverse domains, an effective digital presence and communication strategy is imperative. We are sure that DigiStreet Media, with its creative skillset and proven digital expertise, will play a pivotal role in elevating JBM Group’s online brand experience, thereby, expanding global brand reach.”
Mr. Dushyant Sharma
Group Head, Marketing Communications & Branding, JBM Group
4.8 / 5
“In an era where digital presence is crucial, we are thrilled to entrust DigiStreet Media with our digital and creative mandate. Their proven track record and innovative approach align with our objectives, and we believe this partnership will elevate our brand in the digital realm.”
Ms. Charu Goswami
Head of Corporate Communications, SLCM
5.0 / 5
“We had this idea in our minds to associate Sirca with homes. This brand communication DigiStreet came up with has really stood strong from that point of view. I also think that this communication has enough scalability to play many stories and has the ability to connect it to both our consumers and key stakeholders.”
Mr. Apoorv Agarwal
Joint Managing Director, Sirca Paints
4.9 / 5
“An ever-energetic team with the true essence of timelines & technology as well as in-depth knowledge – this is what I can say for team DigiStreet. The swiftness and efficiency with which DigiStreet has completed the project well on time is truly commendable. Omaxe’s relation with DigiStreet has further strengthened with this project!”
Mr. Deepak Rawat
Product Head – Marketing, Omaxe Group
4.9 / 5
“We are happy that we are on the cutting edge with our new website and have synergised our entire web experience – social media handles, Amazon store etc. with the website.”
Mr. Amar Wadhwa
Marketing Consultant, Halonix
5.0 / 5
“What intrigued and excited me about DigiStreet is the amount of research and perspective the agency team provided us with. Along with brand communication and marketing outlook, the team has also stepped up with setting up online marketplaces, redesigning product packaging, web development, and social media.”
Mr. Samarth Gupta
Director, Farmer Fresh
5.0 / 5
“Over the last five years, Kavish Arora and the team at DigiStreet Media have become an extended part of our marketing team at Voting Portals. From a simple email design to SEO, website design, digital campaigns and video production, they have consistently stepped in and delivered.”
Don Gonzales
Marketing Head, Voting Portals, USA
4.9 / 5
“We met Kavish during the lockdown, when Cyboard School was still an idea: to build India's first online school. His team helped turn that idea into a market-ready brand through website design, SEO, social media, UGC content and the many day-to-day requirements of launching something new.”
Rajat
Founder & Managing Director, Cyboard School
4.9 / 5
“Kavish and his team worked with us for more than four years across social media, SEO and performance marketing. Their strategic and consistent support strengthened our brand presence and helped us reach international patients from Africa and the Middle East.”
Anupam Pandey
Owner & Marketing Director, Asian Hospital, Faridabad
Awarded Digital Marketing Agency
Over 100
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