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Digital Marketing Activities for Sustainable Mining & Metals Processing Solutions Company

Social Media, Google Business Profiles, SEO, AEO, GEO, YouTube & Paid Campaigns for a Global Industrial Technology Brand

Clients:

Metso

Agency:

DigiStreet Media

Industry:

Mining, Minerals & Industrial Technology

Region:

Pan India

Project Description

DigiStreet Media manages the digital presence of Metso across India. Metso builds sustainable technologies and end to end solutions for the mining, aggregates and metals processing industries, and our brief covers every channel where an Indian buyer meets that brand online.

The scope runs wide. Digistreet Media handles social media, the Google Business Profile network for channel partners, search visibility across SEO, AEO and GEO, YouTube optimisation and paid campaigns on Google and Meta. Our team owns all of it.

That matters more than it sounds.Industrial marketing usually splits these jobs across separate vendors, and the seams show. Keeping them together is what makes the presence hold up wherever the buyer starts.

DigiStreet Media — Mining & Industrial Technology Marketing Specialists

DigiStreet Media is a specialised B2B digital marketing and creative agency with proven experience working with industrial technology, mining and heavy engineering brands. Since 2013, we have helped global and enterprise companies build strong digital identities and communicate complex technical offerings effectively.

Buyers here read specifications, compare application data and check credentials before they respond to anything. Our work is built for that audience, whether they are decision makers, plant operators, EPC companies or global procurement teams.

SEO, AEO & GEO

Strategy Built for Google and AI Search

DigiStreet Media optimises the Metso website for SEO, AEO, and GEO at once, because the same work feeds each one. A clean crawl path helps the ranking. A clear answer wins the snippet. Strong entity signals get the brand named when someone asks an AI to shortlist suppliers.

What the programme covers:

  • Keyword mapping across minerals processing, aggregates, metals refining, equipment and service queries
  • On page optimisation for solution pages, product categories, application pages and specification content
  • Technical SEO covering crawl paths, indexation, internal linking, page speed and Core Web Vitals
  • Question led headings and direct answers placed high on the page, so search engines can lift them cleanly
  • FAQ blocks, tables and specification formatting that machines can read without guessing
  • Schema markup for products, services and organisation entities
  • Entity work tying Metso to its technologies, applications and industry categories
  • Consistent brand and product naming across the site, listings and third party mentions
  • Citation building in the sources AI tools already read
  • Landing pages and content that support product education and build topical authority

Google & Meta Ads

Reaching Buyers Who Are Ready Now

Organic search builds a base that compounds. Paid media reaches the buyer who has a requirement this quarter and is comparing suppliers this week. DigiStreet Media runs both platforms for Metso in India.

Google Ads

Search intent in this category runs narrow and high value. A single qualified enquiry can be worth more than months of broad traffic, so we optimise for lead quality rather than click volume.

  • Search campaigns targeting equipment, spare parts, service and application specific queries
  • Location targeting aligned to the channel partner network, so enquiries route to the right region
  • Negative keyword work that filters out students, job seekers and irrelevant consumer traffic
  • Display and remarketing to stay present through long evaluation cycles
  • YouTube ads that put product and application footage in front of the right technical audience
  • Conversion tracking built around form fills and enquiry quality, not raw clicks


Meta Ads

Meta rarely captures active demand in heavy industry, and that is not what we use it for. It works as a reach and recall channel across a buying group that spends time there outside work hours.

  • Awareness and reach campaigns aimed at industrial and mining audiences
  • Retargeting for visitors who viewed solution, product or specification pages
  • Creative built around sustainability, efficiency and real application footage
  • Lead campaigns for events, downloads and product launches
  • Audience layering by job title, industry interest and prior site behaviour

Both platforms feed the same funnel. Google catches the buyer already searching. Meta keeps the brand familiar so that when the search finally happens, Metso is already a name they recognise.

Our Work

Explore Our Social Media Creativity

DigiStreet Media created social media content for Metso that showcases their innovation, sustainability leadership, and expertise in industrial technologies across global markets.

  • LinkedIn content targeting mining companies, industrial operators, EPC firms, and global stakeholders
  • Visual content highlighting sustainable technologies, process solutions, and industrial applications
  • Innovation and R&D-focused content emphasizing digitalization, automation, and efficiency improvements
  • Sustainability-driven storytelling around decarbonization, circularity, and responsible operations
Infographic on a laptop screen: Metso's 'Strong Growth. Stronger Together' with a 27% growth note, bar chart shows 667, 850, and ~910 projections, plus counts of profiles and listings from the dashboard (15 partner profiles, 43 product listings, 9 positive pace profiles, 48 new profile interactions).

Local Visibility

Google Business Profile Management

A National Channel Partner Profile Network

Industrial buyers search locally even when the brand is global. A plant manager looking for parts, service or a nearby distributor searches by city, not by corporate entity, and whatever appears in the map results shapes the first impression of the brand. DigiStreet Media manages Metso’s complete Google Business Profile (formerly known as GMB) network across India, spanning Telangana, Tamil Nadu, Chhattisgarh, Madhya Pradesh, Maharashtra, Arunachal Pradesh, Jharkhand, Karnataka, Rajasthan, Odisha and Uttar Pradesh.

Growth Overview

Overall network interactions grew 27 percent month over month. Maharashtra led at 110%, followed by Karnataka at 76%, Rajasthan at 62%, Uttar Pradesh at 60%, Jharkhand at 59 % and Maharashtra’s second location at 22%.

What the programme covers:

  • Complete profile setup, verification and optimisation for every channel partner location
  • Consistent NAP data, categories, service listings and business descriptions across the network
  • Ongoing posting, imagery and product updates to keep every profile active
  • Review monitoring and response management
  • Q&A management, so common buyer questions get answered on the profile itself
  • Performance tracking across calls, direction requests, website clicks and search impressions
  • A monthly channel partner performance report, reviewed with the client

YouTube Optimisation

Turning a Video Library Into a Discovery Channel

Metso publishes product demonstrations, application footage and technical explainers. Most industrial brands upload that material and stop there, which leaves the library invisible outside their own subscriber base.

YouTube runs on search, and so does the AI layer sitting on top of it. DigiStreet Media optimises each video so it surfaces for the queries buyers actually type.

What we optimise:

  • Video titles built around real search demand rather than internal product naming alone
  • Descriptions written for both viewers and search engines, with the key answer in the opening lines
  • Tags and category selection matched to how the platform classifies technical content
  • Chapters and timestamps, so viewers reach the segment they came for
  • Metadata that stay consistent with the brand across the channel
  • Transcripts and captions, which give search engines and AI tools readable text to work with

Growth Overview

Overall network interactions grew 27 percent month over month. Maharashtra led at 110%, followed by Karnataka at 76%, Rajasthan at 62%, Uttar Pradesh at 60%, Jharkhand at 59 % and Maharashtra’s second location at 22%.

What the programme covers:

  • Complete profile setup, verification and optimisation for every channel partner location
  • Consistent NAP data, categories, service listings and business descriptions across the network
  • Ongoing posting, imagery and product updates to keep every profile active
  • Review monitoring and response management
  • Q&A management, so common buyer questions get answered on the profile itself
  • Performance tracking across calls, direction requests, website clicks and search impressions
  • A monthly channel partner performance report, reviewed with the client

Digital Drive

Why DigiStreet Media for Mining & Industrial Technology Marketing

  • 10+ years of experience working with industrial, mining, and engineering-driven organizations
  • Strong understanding of global B2B decision-making across heavy industries and process sectors
  • Proven ability to simplify and communicate complex industrial technologies and solutions effectively
  • Expertise in SEO, performance marketing, and digital visibility for enterprise and industrial brands
  • Deep knowledge of global megatrends including sustainability, electrification, and resource efficiency
  • End-to-end digital capabilities from brand strategy and content to performance-driven campaigns

Let's make something great together

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Over 100 reviews

Chirag Goel

A remarkable experience with DigiStreet! I want to extend my heartfelt gratitude to Darpan and the entire team at DigiStreet for their exceptional service. Working with them has been an absolute pleasure. Their commitment to delivering top-notch marketing solutions is truly commendable.
Deepak Rawat

I have had the pleasure of working with DigiStreet Media for the past five years, and I can confidently say that their services have been nothing short of exceptional. From managing our website to orchestrating impactful SEO and digital marketing campaigns, DigiStreet Media has consistently delivered outstanding results...
Sandesh Srivastava

My experience with Digistreet is one of the best. The team is fully versed with latest skills to promote brand digitally as well through other channels.I would recommend business owners to consider Digitsreet as their brand custodians....
Sandeep Bhattacharjee

Have worked with DigiStreet Media on multiple projects including a 3 year retainer relationship for one of my previous orgs. It has always been a great experience working with Kavish and his team. The team's responsiveness in swiftly delivering on requests showcased their commitment to excellence. Kudos to Kavish and team for their unwavering dedication!
Pankaj Soni

Finding a Digital partner in today's complex world of digital marketing is crucial. I've had the pleasure of working with DigiStreet Media over the past years and they exceeded all our expectations. The designs, content, and campaigns they done for us were fresh & innovative.
Rajeev Nagar

Very Professional and Passionate Team with Out of Box Ideas !!!! On behalf of Huion we Wish All The Best to DigiStreet Team !!!! Rajeev Nagar Country Manager - India & SAARC Huion
Sanchi Bawa

In today’s fast moving technically surrounded world, it’s a blessing to have Digi street media on board for us because it just makes our job easy and efficient. It’s utmost professionalism with extremely talented bunch of young minds guided well by the bosses is a win win situation for any agency!!

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