The Digitalization of Businesses – a world after COVID-19
Covid-19 has got most of the superpowers down to their knees and many are of the opinion that the world, as we know it, was never prepared for such a pandemic or the changes it brought. True. But the truth also lies in the fact that we the people of this world, did prepare us […]
Covid-19 Effect on Small Businesses
”It takes a lifetime to build a business, it took a pandemic to shake them all.” The outbreak was first identified in Wuhan, China, in December 2019, and in a minuscule amount of time, the pandemic rages across India as well. As much as it’s affecting lives, it’s only fair to say that COVID has […]
Voice and video search optimization: No more a luxury but a need
Change is the only constant- this famous saying is perhaps most relevant when it comes to digital marketing and the strategies involved. With almost all major search engines providing voice search options, the mode of search is experiencing a rapid shift from the conventional text search to the more efficient voice search. The introduction of […]
Belief by Sourav Ghosh
Let’s make certain things clear at the very beginning, I am not a preacher; I can’t help you out of your misery; I don’t know the secrets of this universe… I am just stating my views, things that I think are right and rational, things that make sense to me – not necessarily these things […]
Psychology in Marketing
Psychology is the study of people’s thought process and behaviour. It comprises of analysing both the conscious and unconscious phenomenon. Not just as an academic discipline, psychology is deeply entrenched into the common lives of the people. In advertising and marketing, it plays a critical role in devising apt communication and campaigns for the brands […]
