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The Evergreen Marketing DNA: Unveiling the Core Principles of Success

Darpan Sharma - October 26, 2023 - 0 comments

In today’s digital landscape, the online realm has redefined human interaction and catapulted it to unprecedented heights since its inception. The digital age has brought forth numerous benefits, enhancing the quality and speed of life. However, it has come at the cost of our attention spans, which have become fragmented, making it challenging to wholeheartedly focus on a single interest or activity for a sustained period. Our constantly changing environment pushes us to chase after the next big thing, often without understanding why. In a world of instant gratification, we find ourselves in a perpetual race, akin to the famous dialogue from the movie ‘3 Idiots’ – “Life is a race.” Yet, as the saying goes, “Too much of a good thing is not always good.”

We are confronted with a paradox: we can either accelerate our pace or think wisely, but it’s challenging to do both efficiently, given our brain’s biological wiring. In this fast-paced life, we have information at our fingertips, which allows us to acquire knowledge with ease. Every piece of information or article can serve as an opportunity to resonate with someone, even if that someone is just you.

If you’re reading this article further, I am hopeful that you’ll discover something valuable to implement in your life. To put it simply, the internet, technology, and social media have transformed us into outwardly directed beings. Despite reaching certain milestones, we often feel a sense of emptiness, a feeling supported by the constant stream of research on mental health.

The root cause of this issue, in my view, lies in our choices, which are frequently influenced by our surroundings and societal expectations. We are often focused on transactions rather than living a purposeful life as our authentic selves.

If you find yourself in the minority of individuals who think deeply and act rationally, I salute you. Your ability to positively influence your environment is a commendable trait, and you can invest your time productively in other endeavors.

For the majority, especially aspiring students, I have a simple message: Change is inevitable, as per Darwin’s theory. The species that adapt to change are the ones that survive. However, some fundamental aspects of human nature remain constant, regardless of the times we live in. You might be curious about these timeless elements that can help you be more ‘you’ and provide a solid foundation for your journey.

Any guesses? What is this magical element that claims to offer you unwavering support in every era?

Without further ado, I present to you what I refer to as ‘DNA’ from a marketing and management perspective. When I mention DNA, I’m talking about D-DESIRE, N-NEED, and A-ASPIRATION. Focusing on these essential traits has consistently proven to enhance our understanding of various aspects of life. While our reliance on technology continues to grow, all of this paraphernalia is designed to serve us, the humans, through the lens of DNA.

Take the time to observe, learn, and reflect amidst the constant information flow surrounding you. This is a luxury of our time, and if you can use it to develop a deep understanding of your audience’s immediate needs – how to address them, what they desire, and what inspires them – then you’ve done a job well done. Recognize that you truly deserve this success because whether you’re working for an organization, serving customers, or managing teams in the entrepreneurial world, you’re dealing with humans, not just transactions. Therefore, if you consistently work on understanding your audience through the DNA lens, the world is your playground. This DNA magic is versatile and can be applied in any situation. Remember, behind all the B2B and B2C interactions in any field or industry, it’s always about the H2H (Human to Human) experience. If you navigate this right, you can excel in your chosen field and keep achieving success.

There will always be needs to be met, desires that extend beyond needs, and an ongoing quest for inspiration. In a world where information is readily available, maintaining a strong, authentic character is essential – and that character is you!

About the Author:

Darpan Sharma

An entrepreneur and CEO of DigiStreet Media Private Limited (, an independent Marcom company in India. His journey, marked by college suspensions and later recognized as a distinguished alumnus, reflects his remarkable transformation. His company was acknowledged as a Top 20 firm in its domain by Silicon India in 2016 and has served renowned clients, including Buddha Circuit (F1 race), HP, Okaya, Mitsubishi FAD, Microtek, Apeejay, and various Fortune 500 companies in Creative, Strategy, and Digital Marketing. Connect on LinkedIn:

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