A few years back, Google, the most used search engine in the world, announced that the speed of the website is going to influence the web search ranking. Is it justifiable? Absolutely! When it comes to website speed, we need to know that a potential customer will not wait long before he switches to a competitors website. Due to the fast-speed internet and the increasing low levels of tolerance among this generation, it is most likely that they will not wait long enough for the website to load. A good website’s first impression is the amount of time in which it can load. The faster the speed of webpage loading, the more traffic your website will experience.
When it comes to a website, speed optimization should be the topmost priority of the development plans. Increased page load time leads to a big drop in the conversion rate of a website. Even a delay by a second can drop conversion by at least 20-30%.
However, it is not a tough task to work on speed optimization and get the desired results. Here are some tips which one can follow to get the most conversion through reduced page load time:
- Reduce render-blocking resources
- Image Optimisation
It is important that every time you upload an image, you compress it using photoshop or a plethora of other software. For those who prefer quality, PNG is a good format otherwise for compression, it is in the JPEG format. Compressing images helps to reduce the size of the image, making your website load faster. There are several online websites to do the same, such as Short Pixel, and CompressJPEG. One needs to strike the right balance between quality and compression.
- Improve Server Response Time
Research has found that the response time for servers should be under 200 milliseconds. As the traffic on a website increases, the server response time also gets affected. It makes it difficult for the server to load resources to all visitors. Problems such as slow routing, slow queries of the database should be fixed.
- Remove unnecessary codes
- Hold Browser Caching
Browser caching is a process in which the browser downloads all resources when a user visits a website. With the help of this, the browser doesn’t have to download resources every time with every page. This helps in increasing the speed as most resources load beforehand.
- Accelerate Mobile Pages