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Facebook isn’t new, nor is the idea that every business and brand needs a Facebook presence to reach out.
However, it would be wrong to say that its use hasn’t changed too. A lot has changed since Facebook first entered the marketing scene.
Today, the world’s largest social network with 1.56 billion daily active users can do things
many of us would never have dreamed of a decade ago: it can host 360-degree full-fledged videos, sell products,
or even serve as a top news source for two-thirds of the adult population. A study shows that
every age uses at least one social network site, and when it comes to which network people use, Facebook dominates the list.
It has zipped us all from all corners. Amidst this, imagine the social influence achievable in terms of your competitor effects,
e-commerce business, customer relationships, referrals, prospects, leads, conversions, reputation, brand awareness, and much more.
Launch new products, build awareness, drive sales and even collect leads.
Facebook isn’t just powerful, it’s flexible and a marketplace.
Nearly 1.56 billion daily active users with the average user spending almost an hour per day on it, makes it a perfect need to tap business.
Identify your cause
Facebook is for all. Every age uses it and hence you need to have a plan of action. To get consistent results, understand your reason for having it and act accordingly. Whether you want to generate new leads for your business, sales for your store, engagement or just likes and followers.
Creating Facebook page
Like a personal profile, pages are Facebook’s equivalent of a business profile as they show specific information only applicable to businesses, organizations, and causes. It’s not a matter of name and logins. Identify the type to customise your page, choose photos and text you want to use, organise your page tabs and ideas you need to build your business page on. One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website.
Page marketing
A public presence similar to a personal profile, a Page is the hub of information for your brand, it could be about company, product or service. Its that gateway that market your businesses to users by allowing fans to ‘like’ the business, brand, celebrity, cause, or organization. Here, followers receive updates on their News Feed, while the business can raise brand awareness, collect detailed audience insights, and chat with users who seek customer service.
Matter of likes
If your business is on Facebook, of course, you want it to be successful. Here, likes, shares and subscribers define your stance, credibility, reliability and reachability. Fake likes may seem like a quick and easy way to make your business look credible, but it is highly unlikely that any of these will ever engage with your content. This will only bring a question on your credibility. The right way of getting likes is by promoting your Page on Facebook and through right use of marketing assets.
Marketing assets
Do not spam, annoy or deceive with your content. Correct Facebook marketing requires a consistent, long-term commitment. As you choose contacts to promote, be cautious about over-promoting to people you know won’t be interested. Spammy Facebook marketing does more harm than good. Be active as the best way to gain Page likes and grow is to build an engaging community. Content marketing is one of the most effective ways to differentiate your business online. Post helpful, relatable and entertaining content that your followers will want to like and share. Respond to messages quickly and interact with comments on your posts.
Setting up campaigns
Campaigns on Facebook comes with great reach and effectiveness. Before setting up, identify your objective for the same, as to what action you want people to take when they see your ads. Facebook offers three categories: awareness, consideration, and conversion. Your strategy will play a crucial role in defining it. Suppose you have a content-first strategy, video is currently the most effective type of Facebook content. You could run specific campaigns with the video view’s objective.
Use of stories and live videos
Surveys have established that time spent by people on watching live videos is three times more than the time spent on reading native content. These features can be beneficial in providing a behind-the-scenes experience to customers, showing reviews and previews of new products or updates, launching promotional events and more.
Statistic analysis
Understand the nuances of Facebook Insights that offers some great analytics for pages. Monitor your posts regularly. If you see a surge in likes and follows or a drop-off, track what you’ve posted recently and try to understand the reason for the trend.
Promised deliverables:
- Tapped custom target audience with inbuilt ‘Custom Audience Tool’ use and convert them into your customers
- Promote your online business and enhance the reachability of your brand to acquire new customers and get lead conversions.
- Seamless business communication and engagement by addressing queries to grow your business.
- Deep industry and trend research to funnel out your target audience and understand their needs and address their queries.
- A well-defined Facebook Page to voice your brand, vision, products, services and more.
- Posting trending and relevant posts, done creatively, to keep your followers engaged and informed.
- Unique messaging and engaging approach that enhances your credibility.
- Hard numbers to back up the success of campaigns.
Why choose DigiStreet Media for Facebook Marketing ?
Facebook is the social media giant today. While Facebook as an engagement platform has been around for more than a decade, what constitutes an effective social strategy for business is constantly changing. Facebook is one such marketing channel that can surpass other channels terms of audience reach and exposure. It’s no longer enough to do some social posts twice a week or post a blog once a day and hope for the best. We at DigiStreet with a team of best marketers and visionaries go to its very basis to utilise it for our clients. We’ll explore the tools Facebook offers to identify, understand, reach, and ultimately persuade your intended audience to take action. We use Facebook ads to reach your target audience, smartly and cost-effectively. For instance, when you get people to like your page, it’s a good idea to recommend they follow you and see your posts first. This saves a lot of money in the long-term if you don’t have to boost posts as much or often. We’re here to help you fully leverage the Facebook ads platform for business growth and take your social media marketing to the next level.
Every online promotion player is fanatically leveraging the potential of Facebook, but the point is that how many are gaining profits. We at DigiStreet have our content marketing game on point. We become your voice and we make sure that we are not spammy, annoying, or deceiving for your followers and provide them with intriguing, engaging and informative content.
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FAQs
What is the difference between Facebook pages and profiles?
To connect with someone’s personal profile, you both need to confirm the friendship request. When you have a page, people can like and follow without any approval from you. Another difference is that there are no limits to the number of people that can like your page. Whereas in a personal account, you can only have 5,000 friends. But a page can have thousands or even millions of people who like it. The best part of Pages is that they’re free and easy to set up.
Will Facebook marketing help my business to grow?
For this, you first need to define your buyer persona. Who is going to buy your services/products? Where does he reside? What is his age, gender and educational qualification? A carefully defined buyer persona helps product segmentation and positioning. Once you complete this exercise just check if the kind of audience you are looking for is available on Facebook. If yes, then marketing your business on Facebook will not only help you improve your brand visibility, but also convert sales leads.
When should I start doing Facebook marketing?
Now! If you are marketing your business online, you cannot afford not to have a Facebook page for your business. Billions are monthly active visitors on Facebook. Your Facebook page can teach you more about not only your target audience – location, age group, buying habits, interests, social influence – but also how to target your customers. You can put your business in front of your customers every day through Facebook. Post about your products, services, offers daily by directly communicating with your customers.
How long should I do Facebook marketing?
Facebook is a fast-growing social platform. So, Facebook Marketing of your business should be an ongoing process. It is not only about promotions and visibility to acquire new customers but it also helps in getting early feedback, reviews, testimonials, loyalty from existing customers.
How will I know if my Facebook marketing is working?
Facebook Insights helps to measure your performance. It tells about your audience, how people are reacting to your post messages and much more.
Do Facebook Ads work?
Yes, they do. But, you have to make sure you have the right goal in place, that you are measuring the right things, doing analysis and addressing queries timely.
How long should I run my Facebook Ad?
You should run your Ad as long as it keeps converting or performing at the rate you want.
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